Top Ten Ways to Design Each Part of your Book to Sell More
Judy Cullins c. 2006
Whether you are a coach, consultant, or other small
business, you can help make other people's lives better,
become a household name, gain clients, sell more books and
make much more money when you design each part of your book
to attract more readers.
Format and design your book's insides and front and back
matter so it will sell the minute you publish.
The Top 10 Book Designing Check and Correct List For your
Book's Front and Back Matter:
1. Put your book front cover in 4-color design. Rather than
do it yourself, hire a competent cover designer. For
business books, check out MaxCovers.com. He designed four
for me. He also sells an eBook Cover Kits for $99.95.
2. Create a title page after the cover with your publishing
information, and copyright.
3. Make an extra testimonial page to insert right before
your table of contents. Testimonials from the rich and
famous, media, man/woman on the street, and happy readers
convince others by their endorsement to make your book a top
seller. If you need to learn more on this topic, check out
"How to Get Testimonials from the Rich and Famous."
4. Include a list of your other books right before the table
of contents to widen sales. You can also include them on the
last page-the order page.
5. Create a table of contents (your chapter titles) and
place below it your complimentary free bonus report title(s)
and where to find them. To give your book more value, always
give from one to five reports away with its purchase.
6. Put your one page sparkling "mini sales letter"
introduction right after the table of contents. If you need
more information on this, check out "The Essential 9
Hot-Selling Points" in the write your ebook or other book
fast print or e version.
7. Redesign of all fonts so your book will be easy to read.
Easy to read books are the number one way to sell more
books. Ordinary fonts are Arial and other sans serif fonts
for the headings and Times Roman and other serif fonts for
Don't use more than three inside or outside your book.
8. Put in proper headings at the top and bottom of each
page in the headers and footers. Put the title and page
number at the top, and your name. email and web site URL at
9. Put the whole book in Portable Document Format PDF as
well as Microsoft Word. You can edit the Word copy, and
allow your customers to download the PDF file unless your
offer your book via toll-free number. This is what is know
as an eDocument and is printable. Most will print 100 pages
While PDF is not foolproof safe, it's a common form and if
passed on doesn't allow they person to edit it. With your
name and web site there people know who the expert is.
10. List your products and prices at the end of the book
along with a page on your coaching, speaking, or other
services. You may want to add a benefit-driven annotated
table of contents for your other books at the end too. This
style emphasizes benefits which is what sells your book.
When you include all these design parts in your book, your
increased new sales will surprise you.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com