Top Ten Ways to Select a Book Topic That Sells
Judy Cullins c. 2005
When you choose a topic that your audience wants and needs and
you want to write, your book will be a winner. Here's ten ways to
get ahead of the game.
1. Write what you are passionate about. Write about a topic that
will still interest you in two years. Your book is an extension
of you, your talks, and your profession. If you don't love your
topic, you won't be successful.
2. Write down five topics that stir your passion. Ask your inner
author which one should you pay attention to first. Most of us love
many subjects. So to write your first short book, choose the one
you will pay most attention to and one that will sustain you.
3. Write the book that relates to your business first. Many people
dont know I was a life skills coach for years and wrote a
book "Passion at Any Age." My interests and focus turned
to helping authors get their saleable book out. Hence, I wrote another
book that reflected my business as a bookcoach called, "Write
your eBook or Other Short Book--Fast!"
4. Google your topic plus the word book at google.com to see what
other books are out there on your topic. It's great if there are
some, because that shows your audience is out there buying books
in your topic. At different authors' Web sites, notice their slant.
Make yours a bit different.
5. Become the expert on your topic as you go. Most of us are not
geniuses immediately. We learn as we go. So, develop your sanvyness
by subscribing to like-topic ezines--great research tools. For instance,
if business, subscribe to [email protected]
(who publishes my articles now).
6. Write a book your audience needs or wants. People want their
problems solved. Business books sell well. People need writing,
reading, speaking, computing, communication, math, sales, marketing,
and Internet skills. Nonfiction self-help or how to titles sell
best. When your nonfiction books sells well, you can finance your
Writing a personal growth book? These also sell well, but be sure
your book has a new slant so it will stand out from the crowd. Check
your titles against the big boys and girls. Remember your wide,
huge audience Online and sell to these eager buyers.
7. Research your preferred audience--your target market. Sell to
one audience at a time, so your promotion efforts go for the bull's
eye and don't get scattered.
Who will read and buy your book? Who will pay the $15-$35 price
tag? Where is your audience located? What is your unique selling
proposition? What benefits does your book bring its readers? You
don't need a huge audience, just enough to make your book a success.
The targeted book Chicken Soup for the Teenage Soul sold three million
copies more in one year than the original Chicken Soup sold in three
8. Compare your book with other reputable, top sellers in your field.
What way is your book like theirs? What makes your book unique from
others? How is your book better? If your book is the only one of
its kind, it could be more difficult to sell because mainstream
buyers dont know about it.
Check out what category your book fits in by visiting your local
bookstore. Turn to the back covers--look at the upper left side
to see the two or three categories usually listed there. Which ones
does your book fit under? Let your book develop a new angle on the
problem to be solved. A book on breast-feeding sold far more copies
when the author aimed it at working mothers.
9. Survey your market. While some of us get our title instantly
and know that it is the right one, many of us need help. Brainstorm
with, and ask for feedback from, friends and associates by an email
survey.. Let them vote on the best of ten titles and subtitles,
chapter titles, back cover information.
Know that your title is the # one of the "Essential- Nine-Hot-
Selling-Points makes time spent on it worth it. When you use
the synergy of more brainpower, you receive so many more ideas.
Don't be attached to your choices. Feedback helps build a better
10. Create a winning vision for your book. Know that your book will
be published. Specifically name the outcomes you will see, hear
and feel. Place this winning vision in color on a card. Put it near
your workstation. (Using today's date including the year) Now that
my book (title and subtitle) is finished and is a huge seller. For
I see (smiling people at my talks buying it)
I hear (applause from multiple audiences, Online and offline, affirming
I feel (exhilarated, confident and pleased that it's such a hit)
Now that you know these ten tips, you can start writing your saleable
book today. Make sure you make it one of your top three priorities
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com