What you Don't Know About Book Publishing Can Cost You
Judy Cullins c. 2005
Dream that your book can be a number one best seller? Read books
or visit Web sites that say they have your answers? -- All you need
to do is get their program, follow their advice, and the world is
yours. Or, you think I'll write it, but someone else can market
and promote it. And that would be who? Publishers certainly don't
promote unknown authors.
Which author are you?
1. Individual dreamer. Naive, you dont know what makes a
saleable book, nor want to promote it. You often contact the Print
on Demand companies who charge little on the front end, but over
price your book and overcharge for your wholesale copies too. They
make money. The author doesn't.
2. An unknown seeking prestige writer. You know your book can beat
the odds. You write a longer book like winners in your field, chase
the traditional publishing dream so you will be respected, get on
Oprah, and get a big agent/publisher deal.
Think again. These businesses accept 1-2% of the top submissions.
Unless you are famous, you will miss out and spend a lot of time
and money trying to get their attention.
Check with other authors whose publishing adventure went south.
Know that even if you get on the shows, you don't get a guarantee
of selling books. In two years, one client went broke getting ready
for Dr. Phil's show (printed 20,000 books) and when he got on, he
didn't have enough money to write a good sales page for Phil's Web
site that was only up two weeks.
3. A businessperson who wants their book to brand their business
and attract higher paying clients. You may want a publisher for
prestige, but some of you will opt for a self-publishing approach
where you will make all the profits. You know no one else will do
it for you, so you spend time and money on learning how to write
a saleable book as well as promoting it--especially Online.
4. An open-minded savvy person who knows there are multiple ways
to write and publish a saleable book. You can leverage your success
writing a print and eBook, and learn how to connect with the huge,
Online audience, ready to buy books conveniently and fast on many
You don't have to publish the slow, hard, alone way. Educate yourself
on self-publishing and its rewards that give many an author/business
person like myself a healthy income.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com