Why Would I Buy your Book? Six Steps to your "Tell and Sell" - Part 2
Judy Cullins c. 2005
How would you like to have countless people clamoring for your
book and willing to visit your Web site to buy them? How would you
even like to presell your self-published book before they are finished?
Most authors and entrepreneurs wait until their Web site is designed
before they think about marketing their products on it. What a shame!
Six Steps to Build your Book's Bullet Proof "Tell and Sell"
4. Add a sound bite that makes your message memorable so your listeners
want to buy your book
You have only a few seconds to impress your potential book buyer.
These days no one has time to listen to the full story. People want
a information delivered in a few seconds that is easy to understand
and that switches on their mental light bulb. For the media, a group,
or individual potential book buyer, you need to make your "Tell
and Sell" a grabber for the phone or in writing. TV, Radio,
and Print media want your message in 10 seconds. Your other audiences
will listen to a 30-60 second message.
Author's Tip: Customize for each audience. Intrigue your audience
with connecting the sound bite with a newsworthy topic. In my monthly
ezine, I wrote a piece about "The World is Flat" and how
we authors must get ourselves up-to-date and use the Internet to
connect with others world-wide--or we will waste our time writing
books that don't get read.
Compare your book to a famous one. Call it a companion piece to
a famous author's top title. Your potential buyer will want your
book because it is in good company.
Example: "Write your eBook" picks up where Dan Poynter's
"Self Publishing Manual" leaves off. It's the nuts and
bolts you need to market; design and fast-forward write a book that
5. Put them all together, they spell your own "Tell and Sell"
that you memorize to share enthusiastically with everyone you meet.
Next time someone asks you, "What's your book about?"
Example: "Write your eBook or Other Short Book--Fast!
helps authors and small business people who want to write a saleable
book brand their business, become known as the savvy expert, make
a difference in people's lives and make a good living.
They can save themselves from headaches, disappointments, and money
down the drain and short cut their time. This book picks up where
Dan Poynter's "Self Publishing Manual" leaves off. It's
the nuts and bolts you need to design, fast-forward write and design
a book that sells.
6. Revise your "Tell and Sell." Circle each descriptive
word and put them on a paper in order of importance. These would
include benefits and features. If they aren't the most descriptive
(include benefits that start with "see yourself..." or
"feel yourself...) People love visuals. Finally, get
your sound bite into a shorter format. With the rest of your "Tell
and Sell" read it aloud. If awkward, change it. Of course,
practice until it feels natural, a part of you. Think of your "Tell
and Sell" with its sound bite as money because every time you
use it, your potential audience considers buying it.
Short. Revised Example: "Write your eBook or Other Short Book-Fast!"
is the sequel to Dan Poynter's "Self-Publishing Manual."
It helps authors and small business people to shortcut their time
and money to write, publish, and promote a top-selling book. So
they can brand their business, be known as the savvy expert, make
a difference in people's lives, and make a great living.
Author's Tip: Make your Tell and Sell appear spontaneous and natural,
full of excitement, not rehearsed.
The Big Benefits of Knowing and Sharing your "Tell and Sell"
When you know your "tell and sell" before you write your
book, you'll be marketing while you write. You'll improve your book
because you will write more organized and focused copy that makes
it easy for your buyer to understand. Every chapter will prove your
"Tell and Sell." You will also write faster, because with
focus, you'll need far less edits and rewrites.
If your book is already written, consider the "Tell and Sell"
as a short sales blurb for your email or Web site promotions and
whatever other audience you meet in life.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com