Top Seven Essential "Hot-Selling Points" To Implement Before Writing Chapter One
Judy Cullins c. 2004
Every part of your book can be a sales tool. When you include the
below tips, you will have a roadmap to follow to keep your writing
organized and compelling, and you'll sell more books than you ever
1. Write for your one preferred audience. Not everyone wants your
book. Find out what audience wants/needs your book? What problems
does your book solve for them? Create an audience profile and keep
your audience's picture in front of you as you write. Ask yourself,
is my topic narrow enough? The Chicken Soup For The Teenager, For
The Prisoner, and other specific groups sold far more copies than
the original Chicken Soup.
2. Write a sizzling book title and front cover. You have 4-10 seconds
to hook your potential buyer. The cover itself sells more books
than any other part. Bookstore buyers buy mainly by cover designs.
Your title must compel your audience to buy. If you want an agent
or publisher your title and subtitle are vital.
3. Write a thirty-second "tell and sell." You only have
a few seconds to impress the media, the agent, the bookseller, and
the individual buyer. Include your title, a few benefits, and the
audience. Include a few sound bites that grab attention. You may
also want to compare your book to a successful one. "Passion
at Any Age" is the "Artist's Way" for seniors.
4. Write your back cover before you write your book. This is the
second most important sales tool your book has to offer. Here you
put compelling ad copy, benefits, testimonials, and a small blurb
about you, the author. If your potential buyer likes it, they will
buy on the spot. If they want more information, they will look inside
at the introduction and table of contents.
If you write an electronic book (eBook) you can apply this information
to your Web site sales letter.
5. Write your book introduction. Include the problem your audience
has, why you wrote the book, and its purpose. In a few paragraphs
include more specific benefits, and how you will present it (format).
Keep it under a page.
6. Create a table of contents. Each chapter should have a name,
preferably a catchy one. If your reader can't understand the chapter
title, then annotate it. Add some benefits or a sub title. In Passion
at Any Age, the author put the word "passion" in each
title. Which attracts you more? "Open Your Mind?" or "Attracting
7. Reach out to opinion molders. After an initial contact of asking
for feedback, resend them the same chapter and the table of contents
of your book. Ask for a testimonial then. These influential contacts'
testimonials will make your back cover an important sales tool.
Designing every part of your book to be a sales tool and a beacon
to writing a focused, compelling, understandable, and enjoyable
book is a must, before you write a single word.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com