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Article 191

Top Ten Costly Author Mistakes and Solutions From a Bookcoach
Judy Cullins c. 2006

Maybe you are thinking about bookcoaching.. Maybe you don't know if it's worth it. Whatever form that coaching takes, it is worth it. A book coach can help you save time, frustration, and money down the drain because you will stop book writing, publishing, and promotion mistakes before they start.

Here's 10 Common Author Mistakes and How to Solve Them

One. Emerging authors don't know their book's purpose. Answer the question why are you are writing it? For fame, fortune? To answer a challenge? To get your good word out to help others? To brand your business and make money? To entertain?

Two. Emerging authors don't know what their preferred audience wants or where to reach them.. They have an idea and start writing in a kind of automatic voice. If fiction, who is your audience? Do they mainly want entertainment? If self-help, what benefits will your reader get after they read your book? Where is your audience so you can promote to them? Online?

It's always best to write the book your audience wants rather than write a book and hope others will buy.

Three. New authors think they need to write a print book of 200 plus pages, need an agent and a publisher. But today's audience is online and wants a short book with just the key points. They want their challenges solved. They want easy-to-read. They don't need so many stories because their reading time is limited. They want information fast and easy. They will be happy to buy and print out a short electronic book under 100 pages, and as long as they get answers, they don't care who your publisher is.

Four. Emerging authors leap into an introductory chapter all about THEIR story. Your audience wants what you can do for them first. If you use your story, interweave it with your copy that engages your reader by using the format "YOU."

Five. Writers don't realize they need to write the easiest chapter first. If they pick a difficult one, they get stuck fast, and either give up or go on to more research.

Six. Emerging authors think they need to research a lot. Really, what you know to help your audience is already in you about one particular topic. Make a short list of questions on one topic for each chapter of your book. Then, answer them. Now you have part of the middle of your chapter. Research usually tells, and your readers want to be included, not told. Engage them.

Seven. Both emerging and professional authors write on and on without giving their reader a break or a reason to read on. Get your readers to turn pages and keep turning to finish when you put benefit-driven headlines up in your non-fiction work. Use a hook after each headline to pull readers along. Ask a question or two to include them about where they are now with this particular challenge.

Eight. Authors forget to use a hook at the beginning of the chapter and after each heading in the chapter. Some forget to use headings that guide the reader by hand to the good stuff. They launch on telling their reader all kinds of info they didn't set the reader up to want. You the author must motivate your reader to keep reading to finish each chapter. Then, the whole book. Now, you have your strong 24/7 sales team to give good "word-of-mouth."

Nine. Authors don't realize a chapter's opening hook includes a few questions about where your audience is now. Or, some wild facts that affect your reader. After the hook, let your reader know the benefits of reading the chapter.

Ten. Non-fiction authors forget to put a finish on the end of the chapter. Maybe action steps. But always a last paragraph that gives the reader a reason to turn to the next chapter. Remember, benefits sell.

Most clients tell me that they receive the value of the coaching costs and more when they get coaching, because their book is much more saleable. Their money making potential goes way up with a book clients and others love.

For more information about writing, books, and publishing click here.

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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at