Top 10 Ways to Sell your Book or Service While you Sleep
Judy Cullins c. 2005
Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will help solve people's problems?
Most of us are passionate about our work. We put a lot into coaching training; we know that we want to help others to create a better life or business. If only people would just know that we are the right choice.
The message? Be willing to put consistent time, passion and creativity into ongoing promotion that works. Think of your Online audience, other small business people, who want and need your expertise, how to's, and wisdom. Write articles your audience want and watch your Web site contacts skyrocket.
Follow these ten promotion steps to bring new clients and sales:
1. Take personal responsibility for online promotion.
Online promotion works well for those of you who are bashful or reluctant to "sell." No cold, or even warm calls. You promote straight from your home or office via ecommerce. Now, that's convenience!
Take a teleclass, read an eBook such as "Quadruple Web Sales in Five Months with Free Articles," or get an introductory coaching session with an Online Marketing coach who can give you the basics.
2. Delegate your Online writing articles promotion to your computer assistant.
Remember, even if you don't want to spend your time promoting, you can learn it, then delegate it to your computer assistant. You write the tips and articles. Your assistant sends them out.
Here's a sample of an ad I used for my high school assistant:
Start Right Away.
Need in office assistant with committed work habits who is comfortable Online, can use AOL, Windows 98, www.textpad.com to send monthly eNewsletter and articles. Good typist, good grammar, and can type short dictated messages. Able to use Textpad program and handle 3-4 X a week email promotions, which includes articles to promote products (books) and my service as a book and web coach. Must have own transportation and willing to work 6-9 flexible hours a week. This is a permanent part-time position. I expect person hired to commit to one year, and before leaving to train the replacement.
Your benefits? You learn how a successful Online business works, and will have all the tools down to start one of your own.
Pay? Start at $8hr. Regular raises when speed, reliability and skills are mastered. It would be wise for applicant to visit my Web site first too. I prefer an email introduction first to answer the above requirements. Then an in-person meeting at my office in La Mesa.
3. Develop Internet savvy.
When you don't take this step, you will hang back, and stay stuck in fear. Action spurs you on. Take a free community college course, seminar or teleclass, or visit your library for help. In just three hours, I learned about search engines, and other basics. Contact mentors in this field. That's what helped my Web sales leap from $75 a month to over $4500 a month.
Start with a professional email address, and then research in a book about Web sites with marketing pizzazz. Get your preplan ready, your home page headlines going, then your sales letter for your service or book.
You won't need a Web site right away, but if you want to be a market leader, you eventually should have one.
4. Visit the top Web sites in your field.
When I first started writing and sending articles, I sought out a book-publishing site whose ezine circulated to over 29,000-targeted people. I pitched three articles and they chose one on the right way to create a book's back cover so they could sell more copies. Later, because they liked my writing, they included a column by me that I did no work for because it consisted of the many book writing and publishing articles I had already written. That's a lot of free publicity, and still brings 10 or so new ezine subscribers to me each time.
Web sites are always looking for new material (your articles) to entice their visitors to come back, again and again. Notice their signals: "New material added daily." In turn, they will post your key words, article description, short description about you, and a hyperlink back to your site. With regular submissions, you can be # 1 on Google.com and other search engines and like me, be listed on 123,000 plus other Web sites. Start with a list of 12 Web sites and send one article under 800 words to them once a week.
5. Run a search to find targeted Web sites..
Find the top ten Web sites in your field by using these search engines: www.altavista.com or www.Google.com. Once you get 10-25 articles published, your place will move up because the search engines spiders look for key words--within your article and its title.
Results? More Web site visitors and increased sales as well.
Here's a great shortcut: Instead of searching for what you think is your specific market, use the keyword "business" in the "search for" blank without the quotations in the blank "search for" box, then search. Lists of several million Web sites on business come up.
Now for the fun part: Replace the keyword "business" with two words, "submit article" and then click where it says, "Search within these results." This sub-search will generate a list of pages of Web sites that want your articles. Not all articles have to be about business. These sites have categories that include self-help, writing, personal growth, health, book coaching, and family.
You will reach business people who want your products and services and get a much bigger piece of the pie. Results for your coach---over 3500 targeted visitors a day.
6. Write how-to articles and submit to opt-in (no spam) ezines.
When you subscribe and submit to ten of these, your message will go out to 15,000 or more online business people and others who want your free information. Each article should be 100-800 words. Include your powerful "signature box" that includes your business name, your benefit statement, your email, web site URL, and a free offer such as your ezine or ebook to attract your readers to your Web site.
Submitting articles is free and it attracts your target market straight to your Web site.
7. Submit one or two articles each week.
Have 10 well-edited articles ready to submit to opt-in ezines and the 12-targeted Web sites. Then be consistent in submitting. To submit to Web sites you need to include your article description, its category, your Web site key words, and an autoresponder link. This one technique will boost your Web site URL into the top ten listed for all the top search engines. This is the best way to optimize your search engine placement, and it doesn't cost a dime.
8. Organize your email lists and articles..
Start a folder called "Email Lists." Within this name one file "Web sites to submit articles to." and "ePublishers-Opt-in "
Delegate this to your computer assistant to get your promotion campaigns running smoothly. If you don't keep track of your promotion contacts, you will not be able to follow up, be known as the expert in your field, attract targeted web visitors, stand at # one in the top search engines, or sell enough products and services to take that desired vacation to that Caribbean island.
9. Organize your articles.
You will also want a folder called, "Articles to Submit." Within this folder place your finished articles as files with the date you send them at the top. Then you know which ezines and sites already have them, so you don't resend the same ones.
10. Realize how valuable it is to delegate.
While it may take you a few hours or so to learn this technique, know that when you delegate some of the work to an in-office assistant, you will get more than ten-fold the results! In the beginning I spent $100 a month on my assistant. When I spend up to $200 a month, my Web sales increase to over $4000. That's a pretty good return.
Remember, your prospective clients or customers who visit top sites are looking for information first. They will appreciate your articles, may even pass them on to friends and associates. Many will eventually order a book or consult with you. Web sites want your information. These steps lead to what looks like a marriage made in cyber heaven.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com