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Article 226

Top Seven Questions Answered to Get Much More Visibility for your Book and Business
Judy Cullins c. 2006

Is your present marketing working? Working well enough you have enough profits to vacation two months a year, buy a nice car, or pay your child's tuition?

After you hear the choices today for the seven ways you can get more visibility for your book or business, you may change your mind about the way your market your business. We know one thing, besides speaking the word, there's a new way to promote--and that's the internet. These promotions are mostly free or at a small cost of time and money. These 7 tips show you how to market through the written word-- how to write powerful copy to get more books sold and potential clients to call you.

Top 7 Questions Answered to Attract New Clients and Customers

1. How can I update my signature file to attract more clients and customers?

Remember, include your sig file (web bio) at the bottom of each email. If you don't, you're missing soft advertising that your audience will respond to. Include your web bio, 2-5 lines, with every article you submit to top web sites and ezine directories.

Yes, include your name, email, phone numbers, but also include your business concept statement of who you work with, plus a benefit of your service.

Include your book title, but most important, include a free offer with live link (URL) to attract your article reader to your web site. At your site, you can capture your visitor's email and add it to your growing data base. This data base you can send new promotion to every three or four weeks. Submitting articles grows this list exponentially.

2. Should I brand my business with a short book?

Yes! Since you can write a print and eBook at the same time, write two books for the time and price of one. Your book is your business card, and many pros write one under 100 pages.Today's audience is internet savvy and they will buy your books. Books are the #1 thing bought online. Your audience is out these awaiting your wisdom.

My first book, now on Amazon, " How to Write your eBook or Other Book Fast!" shows you how to put your chapter together with the "Fast Forward Writing Technique" that organizes your thoughts and makes it easy to read. It's not about research or how much you know, but how you share it. You need to engage your readers so they will finish the book and recommend it to others.

3. Why is knowing my preferred (first) audience so important to know before I start a project?

In the chapter on "The Essential Hot Selling Points" for your book, you learn what these points are. You need to know them before you write a book, a sales letter, give a seminar, teleclass, or present a talk. If your copy is trying to include all, it gets like watery pudding that no one wants.

The biggest mistake professionals make is to not check out the nine pre-marketing points before they show the world.

A Quick Writing Exercise:

One. So, right now, write your title of your book, program or service.

Two. Write your thesis. What is the number one question your book or program answers for the reader?

Three. Who is your one preferred audience--write them a short letter on why you are doing this project and what it will do for them.

4. How Do I Write Short Articles from 300-800 Words?

Know that you can recycle your articles-- for your web site (new content), for your own ezine, for top web sites in your field and article directories.

Your targeted audience visits web sites because it wants free information, so give it freely. When they notice your free offer in your web bio, they will visit your web site and leave you their email. Now, you can build your data base and promote to this list over and over.

Writing articles is pretty easy because you already have some of the copy from your talks, your books or your programs. For more ideas read a short book on the many ways you can build your article arsenal from just a few.

Another benefit is it's free. You give your articles with your important signature file so people who read it can subscribe to your ezine or visit your site for free articles and more. Like your coach, you'll keep rising in the search engine status too.

5. What are the benefits of submitting my articles to web sites and article directories?

Benefit: When your coach submitted around 20, new sales reached $800a month, but after submitting regularly with the help of an assistant, sales surpassed this number over five times. That translates to several calls a day about book or internet marketing coaching. When you submit 50 articles, your data base grows like your business--exponentially. More people to promote to. More people to relate to. This friendly marketing surpasses all others. When you practice this easy way, you'll be seen as the expert and will attract many new clients.

6. How can I Submit Articles to top web sites in my field?

You need to organize your articles and have the top matter that includes a web bio, description, key words, category and article number ready. Submit multiple articles at a time ( 3-5) to ten sites at a time. Then, send the same articles to the next 10 or so sites at a time. To make this easy check out a book "How to Submit Articles to Web Directories-Step-by-Step with the 100URLs." This will save you 60 plus hours researching these.

7. How can my web site support my online marketing?

To up your sales substantially, first, you may need a web site face lift. Professionals know their first web site missed the mark. It didn't have enough sales copy to seal the deal when visitors came. They didn't market enough to get high traffic to their sites. Usually, a professional puts up at least three improved web sites that are visitor friendly. They include content and make specific pages for different offers. Ask an associate to critique your site. Make sure it's arranged so it's easy to buy from you.

Before you put up your next site, make a plan. To start, write down the three top sellers on your site. Make sure your home page addresses those with a strong headline each that leads to the sales letter. Now, you can covert more web sales.

Put at least one testimonial on your home page, and sprinkle them throughout your sales letters. Remember you need a sales letter for each teleclass, seminar, book and program/consulting. If you don't have a sales letter, get one going as soon as possible.

Now that you know the top seven business visibility keys, check with a coach who knows how to do these tasks that help you multiply your money to more than pay for the mentoring.



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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com

(c)2008 Bookcoaching.com. Skills Unlimited Publishing.