Top Seven Questions Answered to Get Much More Visibility
for your Book and Business
Judy Cullins c. 2006
Is your present marketing working? Working well enough you
have enough profits to vacation two months a year, buy a
nice car, or pay your child's tuition?
After you hear the choices today for the seven ways you can
get more visibility for your book or business, you may
change your mind about the way your market your business. We
know one thing, besides speaking the word, there's a new way
to promote--and that's the internet. These promotions are
mostly free or at a small cost of time and money. These 7
tips show you how to market through the written word-- how
to write powerful copy to get more books sold and potential
clients to call you.
Top 7 Questions Answered to Attract New Clients and
1. How can I update my signature file to attract more
clients and customers?
Remember, include your sig file (web bio) at the bottom of
each email. If you don't, you're missing soft advertising
that your audience will respond to. Include your web bio,
2-5 lines, with every article you submit to top web sites
and ezine directories.
Yes, include your name, email, phone numbers, but also
include your business concept statement of who you work
with, plus a benefit of your service.
Include your book title, but most important, include a free
offer with live link (URL) to attract your article reader to
your web site. At your site, you can capture your visitor's
email and add it to your growing data base. This data base
you can send new promotion to every three or four weeks.
Submitting articles grows this list exponentially.
2. Should I brand my business with a short book?
Yes! Since you can write a print and eBook at the same time,
write two books for the time and price of one. Your book is
your business card, and many pros write one under 100
pages.Today's audience is internet savvy and they will buy
your books. Books are the #1 thing bought online. Your
audience is out these awaiting your wisdom.
My first book, now on Amazon, " How to Write your eBook or
Other Book Fast!" shows you how to put your chapter
together with the "Fast Forward Writing Technique" that
organizes your thoughts and makes it easy to read. It's not
about research or how much you know, but how you share it.
You need to engage your readers so they will finish the book
and recommend it to others.
3. Why is knowing my preferred (first) audience so important
to know before I start a project?
In the chapter on "The Essential Hot Selling Points" for
your book, you learn what these points are. You need to know
them before you write a book, a sales letter, give a
seminar, teleclass, or present a talk. If your copy is
trying to include all, it gets like watery pudding that no
The biggest mistake professionals make is to not check out
the nine pre-marketing points before they show the world.
A Quick Writing Exercise:
One. So, right now, write your title of your book, program
Two. Write your thesis. What is the number one question
your book or program answers for the reader?
Three. Who is your one preferred audience--write them a
short letter on why you are doing this project and what it
will do for them.
4. How Do I Write Short Articles from 300-800 Words?
Know that you can recycle your articles-- for your web site
(new content), for your own ezine, for top web sites in your
field and article directories.
Your targeted audience visits web sites because it wants
free information, so give it freely. When they notice your
free offer in your web bio, they will visit your web site
and leave you their email. Now, you can build your data base
and promote to this list over and over.
Writing articles is pretty easy because you already have
some of the copy from your talks, your books or your
programs. For more ideas read a short book on the many ways
you can build your article arsenal from just a few.
Another benefit is it's free. You give your articles with
your important signature file so people who read it can
subscribe to your ezine or visit your site for free articles
and more. Like your coach, you'll keep rising in the search
engine status too.
5. What are the benefits of submitting my articles to web
sites and article directories?
Benefit: When your coach submitted around 20, new sales
reached $800a month, but after submitting regularly with the
help of an assistant, sales surpassed this number over five
times. That translates to several calls a day about book or
internet marketing coaching. When you submit 50 articles,
your data base grows like your business--exponentially. More
people to promote to. More people to relate to. This
friendly marketing surpasses all others. When you practice
this easy way, you'll be seen as the expert and will
attract many new clients.
6. How can I Submit Articles to top web sites in my field?
You need to organize your articles and have the top matter
that includes a web bio, description, key words, category
and article number ready. Submit multiple articles at a time
( 3-5) to ten sites at a time. Then, send the same articles
to the next 10 or so sites at a time. To make this easy
check out a book "How to Submit Articles to Web
Directories-Step-by-Step with the 100URLs." This will save
you 60 plus hours researching these.
7. How can my web site support my online marketing?
To up your sales substantially, first, you may need a web
site face lift. Professionals know their first web site
missed the mark. It didn't have enough sales copy to seal
the deal when visitors came. They didn't market enough to
get high traffic to their sites. Usually, a professional
puts up at least three improved web sites that are visitor
friendly. They include content and make specific pages for
different offers. Ask an associate to critique your site.
Make sure it's arranged so it's easy to buy from you.
Before you put up your next site, make a plan. To start,
write down the three top sellers on your site. Make sure
your home page addresses those with a strong headline each
that leads to the sales letter. Now, you can covert more web
Put at least one testimonial on your home page, and sprinkle
them throughout your sales letters. Remember you need a
sales letter for each teleclass, seminar, book and
program/consulting. If you don't have a sales letter, get
one going as soon as possible.
Now that you know the top seven business visibility keys,
check with a coach who knows how to do these tasks that help
you multiply your money to more than pay for the mentoring.
For more information about business entrepreneurship and web marketing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com