Drive People to Your Site to Buy Your Products
Judy Cullins c. 2004
Bring those web visitors back for more, applauding you and saying
BRAVO! They will create a buzz about your great web site, and send
you many more potential buyers through word of mouth. These visitors
are your 24/7 personal marketing force.
If you are a non-techie like me, you may not have heard of what
a "sticky" Web site is (it is the stuff that lures visitors
back again and again). But we do know we want that!
Forget getting to the top of the search engines through expensive
ads to optimize your web site. These ads usually cost about half
of what you will sell. That's so expensive and unnecessary. Instead,
try out some of these low-maintenance; low cost ways to bring 'em
back to your Web site for more.
1. Upload new, original, and useful content often. Do not think
of your Web site as a virtual brochure. Avoid blatant ads such as
banners, which turn visitors off. Give them information that they
can't find anywhere elseand give it free. With over 155 articles
on my site, it's now listed on 21,000 other sites with a link back
to where I sell eBooks. It's viral marketing that is virtually free.
People want and need how to's, especially.
Always think benefits when you post a new article. Helping your
visitors get what they want will bring their trust and respect to
your as an expert, and eventually, bring you profits from your books,
other products, or service.
2. Update your Web site content regularly and often, perhaps daily
or weekly. If someone visits your site and finds nothing new, they
will disappear into cyberspace and spend their time on other sites.
If you don't want to write articles, copy and paste other people's
articles or tips from their ezines or Web sites with their permission,
of course. Keep the pieces under 800 words.
Common lengths are anywhere from 75-800 words. You can include a
tip list, past feature articles from your ezine, an excerpt from
your book, poetry, a heart-felt story, or a character sketch from
your fiction book.
3. Publish your own ezine. Make it short and sweet. Start with
a monthly, and then see if you can do it bi-weekly. If you don't
stay in regular touch with your possible buyers, they will forget
you and your book's message.
People want to know you better, so they can trust you and think
of you as a savvy expert in your field. Your free information, tips
and resources will keep them as subscribers. If they like your ezine,
they will recommend it to others. The opt-in eNewsletter (no spam
because it's by subscription) tops all other ways to drive traffic
to your site, and it can be mass mailed free to opt-in ezines like
[email protected] Check out the rules at their
4. Include Frequently Asked Questions or offer Questions and Answers
as a link.
This is a great way to add useful content to your web site. In
my ezines I offer a free answer to one question. I gather them up
in a file, date them, and upload them to my web site. I let my subscribers
and other egroups know about this new service.
5. Host a forum on your site where people can interact fully and
you can share your knowledge and offer suggestions. It's a great
way to help others and get these people visiting your site often
because they want to know you as a real person. Without a chance
to interact with you people lose interest.
Allow your visitors to post a message or reply to other messages.
They will check back every few days for new messages or replies.
To find these services, do a search on "free webmaster resources."
http://www.delphi.com and http://www.evryone.net. Check out this
discussion group http://www.ablake.net/forum/
6. Remind your visitors to bookmark your site. Tell them you update
material every day or week. If you omit this, you pass up a great
opportunity to lure repeat, loyal visitors. You want more visitors,
and you want them to spend a lot of time on your site. The more
time they spend on your site, the more likely they will check out
your products or services pages.
7. Serialize some of your content. If visitors get it all in one
visit, what's to keep them coming back? Put one part of an article,
special report, or excerpt from your book on your site each two
weeks or so. Let people know this through your ezine.
8. Post a monthly special only for your Web visitors. Call it "Discount
of the month," or "Freebie of the month." Without
incentives your audience will go elsewhere. Go to your files now,
and see what you can use. This fabulous technique has worked well
for your book and marketing coach.
9. Enjoy the journey. Each day, you can learn something that will
make your Web site more real, more YOU. Let your passion show! Add
some personal information such as the personal column. 'The Coach's
Corner" is a new column in the ezine, "The Book Coach
Says." It mentions personal writing and marketing set backs,
boo boos, along with a tip or so. Put personal messages on your
10. Allow everything you do on the Net to be easy and fun. If you
don't love to create ad copy or the technical side, delegate it
to someone who loves it. Do what you do best and hire the rest.
It's far smarter to eliminate all struggles from your adventure,
so you will shine at what you do.
The biggest complaint from business clients who want online and
web marketing is that they get hits, but not enough sales. When
you follow the above tips, you'll be much more likely to succeed
at increased sales.
For more information about web sites, the Internet, and copywriting click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com