Write and Sell your eBook Fast!
Judy Cullins c. 2004
Why write an eBook?
You want ongoing, lifelong multiple streams of income. You want
to raise your credibility and trust ratings with clients or customers.
You want to get your message out so the world can be a better place.
Yet, you want to spend only a little time on it. (Would you be
willing to spend 4 hours a week?) You want to get it out fast (Would
4-6 weeks be OK?) You want to market Online at a low-cost investment.
And, for some of you, you are ready to be innovative and even take
a small risk to get your eBook read by millions, rather than hundreds!
In order to finish your eBook fast you need to first, look at where
you are now; second, where you want to be; and then you'll know
how to get to your finish line.
Where are you now?
You have the idea for your eBook; you have a lot of ideas! Take
a moment and decide which one you are most passionate about now
and will be for the next year. Focus on one great idea, then add
others you know will work.
You have your eBook well on its way, but aren't finished. You need
advice on how to get it done, what's needed to publish (not much!),
and how to distribute it.
How to get there.
- Who Should Write an eBook?
- If you are ready to invest a little to reap a great deal.
- If you are a business person who want to serve a wider community
- If you have a unique message you want to share with the world
- If are willing to write, publish yourself, and sell 2 years
ahead of traditional publishing
- If you want to create active, lifelong streams of income
- If you want to promote yourself, service or products
Build and Sell your eBook at the same time
Every part of your book can be a sales tool. When you include the
essential "Seven Hot-Selling Points" before you write
chapter one, you'll sell more books than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants your
book. Find out what audience wants/needs your book? What problems
does your book solve for them? Create an audience profile and keep
your audience's picture in front of you as you write. Ask yourself,
is my topic narrow enough? The Chicken Soup For The Teenager, For
The Prisoner, and other specific groups sold far more copies than
the original Chicken
2. Write a sizzling book title including benefits. You have 8 seconds
to hook your potential buyer. While an eBook cover doesn't need
fancy graphics you will want to create one that can be printed both
in color and black and white. It must be easy to see and read. Your
title and cover should compel your audience to buy.
3. Write a thirty-sixty second "tell and sell." You only
have a few seconds to impress your potential buyer. Include your
title, a few benefits, and the audience. This billboard needs a
sound bite to grab attention. "Write, Finish, and Publish your
eBook Fast to Pull Online Sales" shows professionals how to
shortcut each step of writing, publishing, and promoting a salable
Add a sound bite to the above "tell and sell" something
like this: Compare your book to someone who is famous. One client's
title "Passion at Any Age" used the sound bite "this
book is the 'Artist's Way' for seniors.
4. Write your sales letter before you write your book. Think about
your potential buyer. What are his resistances? His problems or
challenges? Be sure you address these. Your sales letter used to
promote your book either by email or on your Web site needs to give
the benefits your potential buyers want and need. Include compelling
ad copy, features, testimonials, and a small blurb about you, the
author. If your potential buyer likes it, they will buy on the spot.
5. Write your eBook's introduction. Include the problem your audience
has, why you wrote the book, and its purpose. In a few paragraphs
include more specific benefits, and how you will present it (format).
Keep it under a page. Your introduction will help you write your
6. Create a table of contents. Each chapter should have a title,
preferably a catchy one. If your reader can't understand the chapter
title, then annotate it. Add some benefits or a sub title. In my
first chapter called "Why Write an eBook?" I added this
partial list of benefits: Ongoing lifelong multiple streams of income,
credibility as the expert, products sell easily online, buyers are
more targeted and hence you create more profit.
7. Reach out to opinion molders. After an initial contact of asking
for feedback, resend them the same chapter and the table of contents
of your book. Ask for a testimonial then. These influential contacts'
testimonials will help promote your eBook Online.
Design every part of your eBook to be a sales tool and a beacon
that brings out your best: writing--compelling, easy to read, organized,
and enjoyable. Your book can sell to thousands, even hundreds of
thousands when you design it correctly.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com