World-class Marketing: When and Where
Judy Cullins c. 2004
Quadruple, even do seven times your present product or service
sales. Accomplish this in less than nine months!
You don't even need a Web site with the following easy-to-understand
You need to answer these two questions, "When should I start
marketing my book or product? and "Where should I focus my
marketing for maximum results?"
What is World-Class Marketing?
World Class Marketing entails a five star product such as your
book or web site. That means your writing must be sterling. The
marketing begins with the copy.
Most creators make the mistake of getting the project completely
written. Then they will think about how to market themselves or
their book. You don't have to make this big mistake.
The best time to start your marketing is while you are writing
your book, promotion copy, or Web site copy. It gives you the bigger
picture of where your project is going and will much better serve
your particular audience when it is done. Knowing and practicing
that, you will write much more focused, compelling copy that practically
You will answer the big questions and challenges your readers have.
To do this, you need to apply the essential "Nine Hot-Selling
Points" as your write your piece. These include your sizzling
title, branded table of contents, sparkling introduction (mini sales
letter), book's benefits, and your 30-60 Second "Tell and Sell."
If you are nearly finished and have your final edits to do, you
may still benefit from the "Nine Hot-Selling Points" and
"Fast-Forward Writing Technique" (a technique that poses
questions and answers to shorten writing time while creating more
powerful copy). To take advantage of this, you will have to be willing
to make some changes. Why? Because you want your book to sell well.
You want to make money--even profits!
Either way you can keep your book, product or service dream alive
by getting news of it into the hands of thousands, even hundreds
of thousands of readers, rather than a few. You can send this out
via print or via online.
If other marketing and promotion campaigns have brought few product
sales, left your wallet thinner, wasted your valuable time, and
left you with a garage full of unsold masterpieces, you may now
be ready to set up your book's virtual marketing machine-the Internet.
Any newbie or non-techie can grab this opportunity as I did. It's
as available to you as a friend, a business associate, a support
group you attend, or a professional book coach.
You can start right now, even if you don't have a Web site. Learn
the non-techie how-to's you need to get started. Think of marketing
and promotion as simple networkingfriendly networking. This
approach combined with online promotion methods can help you start
your lifetime book promotion journey. How? Like you would eat an
elephant--one bite at a time! Watch your sales grow!
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com