Nine Keys to Make your Sales Copy Convincing
Judy Cullins c. 2004
Would you pay $12,500 to discover the keys to great sales copy?
Maybe not, but Brian Keith Voiles did. And he put it to use for
Fortune 500 Companies. You may not have that kind of promotion money,
so here are the nine keys for Free. Be sure you cover all of them
in the right order.
Write a headline that grabs your reader by the collar. Fear or
curiosity are good places to start. For example, "Avoid a beginner's
mistakes in ad copy, and yield 30 times your sales in just 4 months."
List the five or so top benefits of your product or service. Acknowledge
your target market's problem while you show them the solution. Show
them that you've been where they are and you can help them.
Mention your clients or buyers as referrals. Let your prospective
buyers know others have benefited from you and your products.
Include testimonials with full names, cities, and today either
a web site or email address. These people are your greatest sales
force, because new visitors or readers don't quite trust you, and
will listen to the opinion of well-known opinion makers and satisfied
Give your full contact information on your Web site or in your
product. Make it easy to buy with no hassles. Let your visitors
know why they should trust you.
Have limited offers, special time sensitive sales, discounts on
a few products each month to show a limited quantity at this special
Ask for the sale. On my Web site, I use words like "Ready
to buy now? Click here to order." More sophisticated sites
use lines with links in them that change color. While this is streamlined,
maybe your "newbies" aren't that Internet savvy.
Let your audience know the pain and suffering they will experience
if they don't use you or your product. Without Web site makeover
coaching, your site may be attractive, but will it do what you wantcreate
lifelong various streams of income? Without bookcoaching, your idea
may die and you won't be able to do what every author wantsto
share your unique wisdom and benefit thousands of others.
Tell your audience why they should buy right now. Will they save
money? Time? Avoid unpleasant things? Make their life so much better?
Using these nine keys for convincing sales copy has catapulted
my business success, and can do the same for youeven if it
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com