Selling Is Not A Dirty Word
Judy Cullins c. 2005
Selling--a word that strikes terror in writers and professionals.
We love to write. We love our work. We love to speak. We hate to
Our print and eBooks may go unread because we don't get the word
out. Our products and services don't sell because we don't include
enough benefits to give our buyers a reason to buy. Maybe that's
because we imagine the used car salesman or the vacuum sales person.
They annoyed us because they didn't listen, they pushed, and we
felt attacked. We defended our position, and that's what we think
others do when we share our books or eBooks.
When you think of selling, think of sharing the love that went
into your book, product, or service and the unique, important benefits
it delivers. Think, "Now that I've planted this garden, I want
to reap its harvest. If I don't share the word with others, my garden
will die from lack of attention."
If you are like me, you will want to put both your attention and
intention on your book, product, or service. Yes, use powerful words
to describe your products. Follow my lead and let your audience
know about your top product or service through an ezine, press release,
writing and submitting free articles Online, sending email follow
ups, giving freebies to attract folks to your site, or learning
how to sell without a Web Site.
To raise your book "Selling" awareness, check out the
S - Sharing my book; educating and entertaining people
with my unique information
E - Expecting positive outcomes; knowing my book's value,
living it, and offering it with my short blurb--the "30-60
Second Tell and Sell"
L - Listening to other professionals who have shared
their books and created ongoing lifelong income, raised their
credibility as a speaker, coach, or other professional, as well
as living a grand adventure.
L - Listening to what my reader's problems and needs
are, so I can serve them through the essential "7 Hot-Selling
I - Involving people by sending them parts of the book,
ask them to vote from 1-10 on each part. They could also add words
or phrases that I didn't think of. Always thinking, "does
my book suit my audience's needs?"
N - Nurturing business relationships through networking
as a savvy friend who follows up regularly.
G - Gaining enthusiasm from all the people who already
love my book--enough to give me quality, specific testimonials.
Share your good feelings and good words about your eBook, products,
or services with others. Show them how you can help them. It's
OK to sell because your book or anything else because you offer
value to help others.
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com