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Article 59

Why Market Your Business Online?
Judy Cullins c. 2006

If you are like me, and love your business, you certainly want to grow it to be as successful as possible. Whatever product or service you offer, wouldn't you be willing to nurture it through the number one way to market—the internet? Especially if you realized all the benefits?

You want to market online because…

1. It's less trouble.

You don't have to be a polished presenter to market your product effectively Online. While speaking to groups in person does give you instant credibility, it takes a great deal of preparation time for your talk, your materials, and your wardrobe.

At your computer nobody cares if you're in your jeans and tee shirt. You don't have to run to the copy shop or printers either. Your talk translates easily into a short article. It's far easier to write a how-to article that you can edit several times at your leisure, and send it immediately by just clicking a button. It’s less trouble to write compelling sales copy to attract new book buyers or clients.

2. It's non-threatening to the less brazen promoter.

You don't have to "sell" your product. Over the Internet, you won't meet sales resistance or rejection face-to-face. Even if you are good in public situations and can present yourself clearly and confidently, it's far easier to pitch yourself through the printed word.

People Online are ready customers when they find you. As your target market, they want information, and appreciate the instant delivery of your product as well as the ease of ordering it online.

3. It's so convenient.

You don't have to schlep your product around with you. You don't have to keep track of inventory. When you sell eProducts such as eBooks or eSpecial reports you don't have to wrap, stamp, or mail them.

4. It's less time investment.

Online marketing saves you time because you can do it all from one location.

Attending meetings or giving presentations take prep, driving in traffic, and several hours out of your day. You may not make a sale for months. At your computer, your messages shoot out to thousands instantly, and you haven't even had to put on panty hose!

5. It's much less money.

You can start your business with little capital. Most online business locations are at home. Web sites have become our virtual office. Compare the costs to maintaining an office to maintaining your site. Instead of thousands of dollars a month, it's only hundreds. You can hire a virtual assistant from a local high school for a reasonable fee, that more than pays for your increased sales.

6. It's vast with endless possibilities.

While you may not be a millionaire right away, it's probable, that in time, you could be one. The World-Wide Web awaits your unique creation. People are ready to buy every day. They visit web sites to get information. It may as well be yours. Even with modest time investment, you'll reap vast rewards.

7. It's supportive of the entrepreneur and small business.

You can exchange information, ideas and find mentors and other qualified professionals to assist you in your online adventure. People are so friendly online.

8. It' a grand adventure.

You meet wonderful people from all over the world, who want to know you, and even buy from you. You learn from them and they from you. This viral networking is networking at its best.

Just remember, like a garden, a new venture takes time to be planted, watered, and nourished, weeded and ultimately harvested. Don't give up too soon. Keep your patience going, and enjoy the process.



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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com

(c)2008 Bookcoaching.com. Skills Unlimited Publishing.