Distribute Your Self-Published Book - Part 1
Judy Cullins c. 2005
Where is your book now? With a distributor? In a book store? Or,
did it already die an early death after a few months?
New self-published authors often believe they need a distributor
to sell a lot of books. They want to use Ingram or Baker & Taylor
because they think they need to get their book into the "brick
and mortar" bookstores like Barnes and Noble.
Authors go through many hoops and snags to accomplish this--what
I call the "traditional publishing nightmare" of inefficiency
and lack of support for authors. Usually the author only gets around
15% royalties. So many hoops, some give up. So many authors I speak
with have gone this route still have hundreds, even thousands of
unsold copies littering up storage space. Talk about discouragement.
Distributors Can be Dangerous to Your Book's Health and Your Wallet
One author wrote, illustrated, and marketed six beautiful children's
books. Her books were well received and reviewed. For some time,
the profits rolled in until her distributor went bankrupt, owing
her $160,000. After she stopped crying, she decided to take her
books on the road to local fairs and talks where she could
keep all the profits.
Distributors take quite a chunk of money from the author's profits
too. They charge the author for storage, and when books are returned,
the author loses those sales, and has to pay the distributor too.
Authors lose from the bookstores because they pay late or are unreliable.
Some authors wait way beyond 90 days. In fact, many just don't get
paid. Writers are not always good at collections either. These middlemen
not only take most
of the author's profits, they cause much stress too.
How Can Self-Published Authors Distribute?
Self-published books include: print books (perfect bound, comb
bound, print on demand or print quantity needed, or stapled), eBooks,
printable eDocuments sent over Email through Word, or eBooks, the
electronic version only to be read via computers.
For each venue, make sure to include ordering information such
as your Web site URL, company address, toll-free 800 number, local
phone number, and an order page to fill out for fax or phone orders.
1.Distribute through the Press.
-Create a "Power Press Release" (include tips or how-to's)
-Get a Feature Story from the Media
-Write a how-to article and submit
2. Distribute through a local Radio and TV Talk Show as a guest
speaker. Give your own teleclass, or guest speak for another person's
In just a phone call away you can reach 100's of people interested
in your book's topic. Teleclasses are for anyone, conveniently heard
at your home office--with email backup.
Guests call a pre-arranged conference number and participate as
you would in any seminar. In addition to specific tips given on
the call, to get people to sign up for my ezine or visit my Web
site, I give each a bonus report related to the topic. The host
may email these out for you.
Next time you visit a Web site that offers information you need,
check out the links for teleclasses.
When a guest speaker with other experts related to my fields, my
books sales go way up as well as new clients increasing three-fold.
These sales make up over half my income.
Getting on radio talk shows helps authors sell books. Be sure to
give the producer a list of questions to ask you, copies of your
book for the staff, and agreement you can mention you Web site or
other URL where your books are sold.
3. Distribute at local talks to groups. Sell your print books at
the back of the room. Take a clipboard and capture everyone's email
at the talk. These people become your dedicated sales force and
tell others. Word of mouth takes up to one or two years, so be patient
for results. Check your library for Clubs who need speakers.
Develop a two-sided flyer with testimonials, your book cover, excerpts,
and an ordering coupon. Take books and flyers with you everywhere.
Offer to all you meet, even your dentist!
If you are discouraged because traditional methods of book or product
distribution havent brought you the profits you wanted, think
Internet distribution. This Online promotion method is good for
the long haul and costs you little time or money. With Online distribution
self-published authors or Web site businesses get to keep all the
Whether you have a Print on Demand (POD) book, traditionally printed
book, or an eBook (eDocument), you can become your own distributor
these Online ways:
1. Distribute through two-step email promotion campaigns.
You don't need a Web site to sell books. Benefit from the easy
and preferred way to buy books-- email. They number more than three
First Step: Send a freebie to your different email lists. Think
of your email groups--customers, clients, ezine subscribers, ePublishers,
teleclass groups, and networkers. Offer to give them a free answer
to one question. Offer a free "Special Report," or an
excerpt from your book. These give your Online relationship a good
start, because increased sales come from trust developed during
relationship marketing more than anything else.
Second Step: Follow up with your book sales letter. Each sales
message includes: headline to capture attention, background of problem,
where the potential buyer wants to be, benefits and features of
how to get there. Add testimonials and be sure they are credible
Be sure to ask for the sale and include several easy ways to buy:
toll free number, fax or mail by an order form placed at the end
of the sales letter, or if you have a Web site, a link to where
they can buy with a secure provider.
I encourage you to try this kind, gentle, and easy way to get your
print or eBook into your audience's hand.
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com