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Article 72

Format Each eBook Chapter Before you Write It (updated)
Judy Cullins c. 2007

Do you have a problem creating a focus in your chapters? Does your writing slip around, leaving a muddy path to the gold--your unique, useful message?

Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand. Engage your readers in your chapter's beginning, middle, and end. Include their challenges and problems you will answer for them.

Most writers start writing before they are sure of their print or eBook's main focus or thesis. The thesis is your book's major answer for a problem your targeted audience has. "Five Ways to Market Your Book Online" has its thesis built into the title, a definite plus. You know by the title you'll learn five online marketing techniques to overcome your problem of not selling enough eBooks.

Before you write any chapters except chapter one, make each chapter title a mini thesis that also answers a part of your whole book's thesis. For the title "Five Ways to Market Your Book Online" you will have five chapters that all have to do with the title. Let's say one chapter is titled "Market your Book Through Free Articles."

In this chapter you need to sketch out what your format will be before you write a single word.

1. For instance, you may open the chapter with a hook such as a pertinent quote. "Articles are the # One Way to Promote your Books and Services."

You may open with several thought-provoking questions or shocking facts that reflect where your audience is now. You may even start with a short story or analogy. Any opening needs to hook your reader to keep reading.

2. Second, follow the short hook introduction with the thesis. Simply let your readers know the benefits that await them to get them to keep reading.

3. Third, you will offer a section (the middle) where you give numbers of tips, stories, how to's, check lists, or resources. For instance the heading of, "How to Write a Short Article," or "How to Write A Publishable Article."

Sprinkled throughout your chapter you may place author tips into boxes. You may choose to do the same for related quotes as Julia Cameron did in "Artists Way." Don't add random quotes just because you like them. Make sure they support each chapter's focus.

4. Finally, in the last section of your chapter you may want to write a simple summary as a chapter review. Or, give homework or fieldwork. You may call them "Three Take Away Ideas" or "Action Steps."

To make them yours (to brand yourself and your business) use a key word that refers to your book, perhaps from its title. One client’s title was "The Smiling Owner-How to Build a Great Small Business."He worked the "Smiling Owner" metaphor into his how to's and tips throughout his chapters. Another's title "Passion at Any Age" used "Passion Hot Lines" for her tips.

To end your chapter with a bang, you need to sum up a bit what she got, followed by a final sentence or two in the last paragraph that tauts the benefits of the coming chapter. Now, your reader can't resist moving on.

Remember, your targeted audience wants solutions to problems. Each chapter in your book should show them how.

Now that you have the format for one non-fiction, how-to chapter, you need to follow the same format for all the rest of the chapters. All chapters except chapter one should be approximately the same length.

Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter. When they finish, they will shout your book's praises to their associates and friends--you own 24/7 sales team in action. Now that's word of mouth!



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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com

(c)2008 Bookcoaching.com. Skills Unlimited Publishing.