Produce More Sales from your Email Promotions
Judy Cullins c. 2002
Do you get sales come from your ezine regularly? How many well-written
articles do you submit per week to Online ezines? How often do you
send thank you's and follow up messages to your different email
If you answered not many, then you need to re-evaluate. The answer
to Online success is the same as traditional Success--promotion,
Use these easy ways to boost Online credibility and sales:
1. Market and Make your Ezine a Sales Tool
Ezines are one road to sales if you send them to your list of targeted
subscribers who stay with you at least 8 months. After 4-7 issues,
their trust builds and they eventually will buy from you. When you
offer a live link straight to your sales letter for your services
or products, they will be more likely to visit your site and buy
Many professionals complain that many subscribe to their ezine,
but not many buy. Ask yourself why?
Is your list targeted to one preferred audience?
Just like a book, you must visualize your preferred buyers. What
are their interests, their major problem that you can solve, and
what do they spend their money on? Are they Online and comfortable
with it? Know as much as you can about your audience, including
the information they really want, and how they like to buy a product..
As a book and web coach, my ezine may not appeal to Freelance writers
looking for work. Also my books are mainly for non-fiction writers,
who want to self-publish, are interested in eBooks, and who want
to sell thousands rather than hundred of copies in an easier, Online
Be sure to give your targeted audience what they want. If you don't
know who they are, write a short survey of less than 5 questions.
Include in your ezine to pull your subscribers' opinions.
How are you building your subscriber list? What do you offer people
This sign on most web sites turns people off: "Subscribe to
What's the motivation? Where's the benefits? None. To motivate,
include a Free eReport or book with every subscription. Get a strong
testimonial like Dan Poynter's for The Book Coach Says... ezine:
"Filled with useful tips and resources--definitely worth your
time." Place it on your home page. Give visitors a reason to
Another way to build ezine subscribers is to submit articles online.
Many Webmasters and other business people who subscribe will see
your professional article and want to post it on their Web sites
or in their own ezine. Why? Because they need fresh content for
their site and ezine. They want and need your information. What
great publicity for you!
When you get an article accepted, more than 500,000 people can
See it. Check www.addme.com. Other publishers publish your article
On their site, often with a link to your site. Called viral marketing,
this method spreads the word fast and wide.
Each day on my email, I see 10-25 new subscribers' names and email
Addresses. These come directly from my articles. You can see why
I submit at least two a week.
More recently, I discovered after eight months of submitting over
45 articles to various sites, the key words I listed put me much
higher on the search engines. Rarely do I update on the search engines,
but I love what these articles do.
2. Submit Articles to Ezines and Web sites
After seeing different excellent articles, your audience will take
advantage of your benefit-driven signature file, visit your site,
subscribe to your ezine, and eventually buy. Each time I submit
an article, new sales come in--about $100 a day.
Read articles on "How to Write a Publishable Article,"
"How to Write an Article Fast," "How to Submit Articles
to Ezines and Web sites." Remember, the trick to promoting
yourself and your products is giving away Free information. It's
like tasting chocolate cookie samples at Mrs. Fields. Visitors will
be more likely to buy after they experience a piece of you.
Keep your articles categorized too. At first, I just submitted
random articles. I then realized my 20 years of experience could
be put into six categories:
Now, I offer these categories by auto responder to specific audiences
who want only one or two kinds of articles. They appreciate the categories
and the easy way to receive promotional articles.
- Online Promotion
- Web Marketing/Promotion,
- Offline/Traditional Marketing
- Under 500 words
3. Send Follow up Messages to your Customers, Subscribers and Clients
Do you keep email lists by category such as subscribers, potential
clients, customers, teleclass participants?
Talking with many professionals, I discovered many only keep one
list, primarily subscribers. While giving my subscribers information
once a month, I make it a point to connect with many other groups.
Each month or so, I send them some Free information with a sales
How often do you follow up? The people who hear from you over time
develop trust in you. Once They trust you, they are more likely
to buy from you than new contacts.
Keep a file of your loyal customers, your potential clients, your
subscribers, your teleclass participants, and ePublishers.
To each of these, send a different, targeted follow up email. Send
a "thank you" message offering a Freebie. To my loyal
customers I offered a Free question answered by email.
In the same email, I followed with "Ways to Benefit and Succeed
from the Book Coach." These included a Free subscription to
my ezine, a Free teleclass on book writing and promotion, and an
introductory coaching price.
Recycle those articles you post online. Give them away as Free
reports to your potential clients. No cost to you and they take
very little time.
Put your online promotion groups in a buying mode. Make an irrisistable offer
that is real. It's a turn off when the bonus reports are worth more than the
major package being sold. I just noticed one--the book was $39.95--the bonuses
were supposedly worth $500. That certainly doesn't speak truth.
For an eBook of 30-60 pages packed with how-to's and resources, offer two bonus
reports taken from your article files or book excerpts. These can be 3-7 pages.
Display your product or service's benefits clearly. Give your potential
buyer a picture of how their life would look after using your expertise.
Write ad copy that appeals to their emotions, so they feel they
must buy now.
Off-line promotion takes a lot of time and money. Spend your time
and money on email promotion. The payoffs are large!
For more information about book web marketing, promotion, and publicity click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com