Sell More Products and Services with Testimonials
Judy Cullins c. 2002
Testimonials are all-important to sell anything. You may already
have testimonials for your new book and service, but do you have
testimonials for other promotional pieces?
Next time you check out a Web site, notice the testimonials. Testimonials
imply approval and recommendation. It's great to have them for your
product, even your service, yet, most professionals don't use testimonials
for the most important marketing tools--the ezine, the article,
and the teleclass.
Does "Subscribe to my ezine" motivate you? To draw your
target market's attention, you need to title your ezine and add
a short benefit-driven description. Just like a guru recommending
a book, you'll reap far more subscriptions when you add a testimonial.
Ezine subscriptions doubled in just one month for "The Book
Coach Says" when the Web site added a ezine testimonial from
Dan Poynter, self-publishing guru, "Book writing and marketing
nuts and bolts--definitely worth your time." This short line
ran just above the place to collect ezine addresses for the ezine.
Those of you who send articles to opt-in ezines and other Web sites
are probably increasing your ezine subscriptions as well as selling
more products and service.
To take this one step further, add these articles to your own Web
site with a navigation bar "freearticles." People visit
your site because they want Free information.
After they get to your Free articles, put a blurb at the top. When
people compliment you on your article, use their blurb as a testimonial
right above your articles. Here's one from a reader that added many
new eBook customers: "You hit another one out of the park.
I learn just what I need from your succinct, informative and original
articles. Thank you."
Just like a book, this product will pull far more participants
when you add testimonials from past classes to your email sales
"WOW! My Sales Letter worked!!!! Thank you for presenting
your 3-session teleclass and eBook 'Create Your Homepage With Marketing
Pizzazz.' You helped me focus on who my target market really is--
a major accomplishment. Knowing the difference between benefits
and features helped me produce a sales letter that got me a sale
the next day I put it up on my site."
- Harriet Meyerson, "Fire Up Your Staff On A Shoestring Budget"
Web visitors don't want to take much time. They only want to spend
time on what they know will assist them. Expand your use of testimonials
to capture your potential buyer's interest. Then watch your sales
For more information about business entrepreneurship and web marketing click here.
If you would like to receive updates and information about Judy Cullins' Free Articles or other online publications, please subscribe below:
Note: You may Freely publish any of my articles as long as you include the signature box below.
Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com