Quick And Simple Way To Quadruple Your Online Sales Within 4 Months
Judy Cullins c. 2004
Do sales come from your ezine regularly? How many well-written
articles do you submit per week to Online ezines? How often do you
send thank you's and follow up messages to your different email
If you answered not many, then you need to re-evaluate. The answer
to online success is the same as traditional success--promotion,
Use these easy ways to boost online credibility and sales:
3. Send Follow up Messages to your Customers, Subscribers and Customers
Do you keep email lists by category such as subscribers, potential
clients, customers, or teleclass participants?
Talking with many small business people, I discovered many only
keep one list, primarily subscribers. While giving my subscribers
information once a month, I make it a point to connect with many
other groups. Each month or so, I send them some free information,
sometimes with a sales message, sometimes not.
How often do you follow up?
The people who hear from you over time develop trust in you. Once
they trust you, they are more likely to buy from you than new contacts.
Keep a file of your loyal customers, your potential clients, your
subscribers, your teleclass participants, and ePublishers.
To each of these, send a different, targeted follow up email. Send
a "thank you" message offering a freebie. To my loyal
customers I offered a free question answered by email.
In the same email, I followed with "Ways to Benefit and Succeed
with the Book Coach." These included a free subscription to
my ezine, a free teleclass on book writing and promotion, or an
introductory coaching price. It's best to make one offer at a time.
Recycle those articles you post online. Give them away as free
reports to your potential clients. No cost to you and they take
very little time. When a publisher asks me for a longer article,
it's easy because I have several versions of each article I write.
Put your online promotion groups in a buying mode. Make an irresistible
offer that is real. Give them one or two free bonus reports they
want. Caution: It's a turn off when the free bonus reports are worth
more than the major package being sold. I just noticed one--the
book was $39.95--the free bonuses were supposedly worth $500. That
certainly doesn't speak truth.
For an eBook of 30-75 pages packed with how-to's and resources,
offer two free bonus reports taken from your article files or book
excerpts. These can be 3-7 pages.
4. Display your product or service's benefits clearly.
What do you do when you see in the subject line "Book announcement"
or "Book Signing" or "Teleclass Marathon?" What
motivates you to want to open that email? Even targeted ezine subscribers
are likely to only open 50% of your emails.
Why not give your email lists a reason to open more? Give your
potential buyer a picture of how their life would look after using
your expertise. Write ad copy that appeals to their emotions, so
they feel they must buy now.
5. Place your signature file at the bottom of every email you send.
Entrepreneurs who are new to the Internet may just sign their name
at the bottom of their email. It's time to learn that this signature
file is your great sales force. Subtle, but effective, what you
put into those 4-7 lines is so important. Include your name and
title, then what you do for your audience. For instance, "Helps
small business people manifest their book and Web dreams."
Include one free offer, possibly your ezine. Name your ezine and
sweeten the pot with another freebie such as a free report for new
subscribers. Include your Web and email address and your local phone
number, so people outside the U.S. can contact you easily.
Don't disappoint yourself by dropping the ball and not letting
people know about you and your products and services. Your customers
and clients are waiting for your message.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com