Top Seven Ways to Price your eBook to Sell
Judy Cullins ©2005 All Rights Reserved.
Q. The big question asked me in teleclasses or client sessions
is "How should I price my eBook?
A. The big answer is "it depends."
Here's Seven Tips to Help:
1. Determine your audience's need and demand for your book. If
your book solves a particular problem for a preferred audience,
it will sell well at any price. When you know your 30-60 second
"Tell and Sell," you'll be more likely to know a proper
price. (That's the 2-sentence sound bite with book's benefits)
Let's say you have a book "Stop Divorce Now." Your tell
and sell includes "Helps the nearly divorced audience, both
men and women." That audience gives your book a slant, and
makes it more valuable. In the "Tell and Sell" you must
also include the benefits your book brings its audience. The top
benefit of this book is that it stops divorce now.
No matter the number of pages, anywhere from 15-99, this kind of
book will bring a healthy price. Maybe $39.95, maybe more. When
you change the name to eCourse instead of eBook, the price can go
2. Sell to your "wants it short, easy, and cheap to yield
big profits audience. You can charge more than some general information
book aimed at a general audience.
The 8 and 1/2 by 11" seventy-five-page book "Write Your
eBook or Other Short Book--Fast!" loaded with how to's and
which specific steps to do first, along with hundreds of Web and
email resources is well worth the list price of $24.95.
If someone wants to write and publish a book, this price tag is
small for what it gives and the speed one can finish a short book
to start making money within 60 days.
3. Know that eBooks bring as big a price as print books. Don't
under price yours. Assign it the highest price you feel your audience
can afford. If you don't sell many (remember to sell many you need
to promote your books Online and on Web sites) try a lower price.
Always start with the higher price.
4. Rethink your title to sell more books. Make it short and compelling,
but be sure to make it clear. Three-six words will sell better than
a really long title, although there are exceptions.
One eBook "The Fast and Cheap Way to Explode your Targeted
Web Traffic" sells better than "How to Market your Book
on the Internet" because the title includes benefits.
5. Know that "how-to" books bring a larger price than
a fictional story.
6. Price your personal growth and health books lower than the specific
how-to books. Shorter eBooks such as 10-30 pages will easily go
for $7.95 to $12.95. Longer ones can go for $15.95-$19.95. This
audience is huge, but your book has far more competition in this
group. Think Chicken Soup for the Soul series, selling over 70 million.
7. Promote your eBook Online to catch the online business people.
Reach 1000's, even hundreds of thousands each day you submit a related
article. They want all kinds of books and they actively look for
them on the Net. Learn how to sell more books by learning this kind
Apply these tips to your print books too. You can make 1/4 to 1/2
your income from book sales if the price is right.
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Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: _Ten Non-techie Ways to Market Your Book Online_
Send an email to [email protected]
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