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Article 87

Why Write Articles to Publicize your Business?
Judy Cullins c. 2004

You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. They want and need your articles. This is a promotion marriage made in heaven. But you will have a much better chance of being chosen if you write an article that solves a problem for your audience. Give each article an angle.

Let’s assume they are business people like yourself who need a problem solved–to stop procrastinating, write a book, promote their business, develop a loving relationship. Part one of this article is available at

What Format Suits You?

6. Write an article about mistakes business people make and their solutions.

A favorite of Online readers because they want to avoid costly mistakes. Here’s a few samples: "Five Book Back Cover Mistakes," The Two Biggest Web Site Mistakes," and "The Seven Mistakes Writers Make and What to do About Them."

Always give solutions for the mistakes.

7. Take an excerpt from your fiction, poetry, or other book.

Not all people want to write articles. Set up a dramatic incident from your story, then put "Excerpted from "Title of your Book." Or, take a page or two that shows your hero in action or in conflict. Conflicts include with others, with self, with nature, with technology or with fate. People love conflict, which leads to action.

Remember the who, what, where, when, why and how of your story. Create any one of these into a short piece.

One client wrote a memoir on growing up during the Great Depression. She wrote a short article on the New Deal by Roosevelt to attract people to her book, because history lovers would read it.

8. Write a list to help your audience succeed in meeting a challenge.

Think titles such as, "The Five Must Packs for the Tropics." "Seven Kinds of Massage–Which is Best For You?" Try odd numbers up to nine. Online readers will enjoy a list of the Top Ten…."

9. Rewrite your article to a different audience.

The best way to tweak your article this way is to copy and paste it into a new file. Now you have writing already up and it’s easier to add to some words than start from scratch. Your Online audience of small business people can be narrowed to service businesses, product businesses, professional coaches, consultants, health professionals, then different ages. Think outside the box and win new fans from new audiences.

10. Write a mini sales letter article.

Choose a topic, title, and thesis. For instance, "Conquer Procrastination Through Prioritizing." You know have identified a problem. Aim your article at one audience, such as business people.

Start your article with a hook. Ask a question that reflects your audience’s challenge that they need help on. Follow with more on the background of their need or situation. Then deliver several solutions. You now have an article that your audience will pay attention to and click to your free offers in your signature file.

You have ideas for your article format. Now choose an outstanding title and include the largest benefit to solving a challenge in the title. No matter who your article is aimed at, it is well on its way to being a top Online and offline promotion method for your business.

For more information about business entrepreneurship and web marketing click here.

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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic” Get her free eBook”20 High Octane Book Writing and Marketing Tips” and two free monthly ezines at