Know your Audience: Write a Top Selling Book
Judy Cullins c. 2004
To create a salable book you need to know your preferred audience
or audiences before you write your book. This essential "hot-selling
point" helps you write focused, organized, and compelling copy
your audience will appreciate and talk about.
Speaking directly to your reader on each page makes you the savvy
author your readers will appreciate and respect. Solving your audience's
challenge or problem creates happy customers who will spread the
word about you and your book. Which audience below will want to
pay $15-$40 for your book?
Write your Book for These 5 Audiences
1. The Audience you Meet in the Mirror
Authors write books because we love the ideas, the content, the
skills we will share. We usually write the book for ourselves first.
Have you heard, "I wrote the book I wanted to read?" Our
passion for our topic can create success so long as we stay with
a marketing and promotion plan for 2 plus years.
2. The Target Market Who Wants Answers Now.
No, not everyone will want your book, although many authors say
so. Your target audience has a common need or problem. Your product
or service will solve that problem. For instance, www.stopyourdivorce.com's
book already has an audience. who wants a solution now. They are
desperate at this point, and will do anything. They will pay any
price for your magic pill and will buy on the spot.
In just 2 years this site sold 150,000 books. The author answered
the rejected spouses' dilemma compelling them to buy now..
Divorce often comes as a surprise, so without much time to negotiate,
and because of great pain and discomfort, this audience wants a
cure right now. It's only after the doctor announces a prostrate
serious problem that most men look for an answer. Prevention didn't
appeal to them. Only the doctor's wake up call prompted action.
The more narrow the target, the more angle your book takes, the
easier it is to sell
3. The Short-Cut Time and Money Investment for a Big Payoff.
This audience wants a roadmap to where he or she wants to go--fast!
This audience wants to know how to do something-- to write a book,
to make money Online, to promote their business Online, to put up
a top-selling Web site.They also are looking for the least expensive
way to accomplish their goals. No more money down the drain for
For instance, print and ebooks that show entrepreneurs a short
cut to finish their books, and get them sold fast, so their cash
flow builds big enough to multiply profits fast is the right audience
for books about publishing, business or book promotion.
Once the book is near completion, how can authors make continuing
sales that make up one-fourth to one-half of their income? Still
relatively unused, the Internet provides this answer because of
so little competition there.
4. The Massive Passionate Audience.
These are the readers of the Chicken Soup series. Think about the
70 million plus sold so far, and the authors didn't even have to
write the book. Full of inspirational short stores, this audience
responded well. The authors, did however, put on a full-blown marketing
campaign for years.
Your book will have a lot of competition in this category, yet
the sheer volume of sales like the 70 million who shop Wal-Mart
every day can make up for that. One client wrote a how-to book aimed
at the now 70 million baby boomers out there called "Put Old
on Hold." She's an inspiration herself--looks and feels like
Think about your book. Is one aim to entertain and inspire?
5. The Online Audience of Millions
If you are like me, you love your book(s) and want others to benefit
from reading it. But, if you are discouraged at the number of sales
through traditional methods, you may want to consider the Internet.
First, when you write for Online, you can offer your print book
electronically, now known as an eBook. You need make only a few
changes such as shortening up your chapter, paragraph and sentence
length. Busy people who shop Online want their information concise,
clear, and cohesive. They don't need long stories to learn a point.
This audience is more than happy to download and print out chapters
of your book. They will appreciate your book in 81/2 by 11"
form or other, and think total page length up to 99 acceptable.
The savvy author can make many more sales by dividing and conquering.
A 15 page chapter can become a short eBook. You also have a built
in promotion machine in your book, because you excerpt short pieces
to submit to Online ezines and Web sites as this article excerpt
from the eBook.
E advantages include no telling or selling in person, no travel,
more convenience such as instant delivery and reaching greater numbers
of your target audience. The author keeps all the profits, and doesn't
have to package and mail. His faster sales bring him marketing and
promotion money--where most authors don't usually succeed. He can
invest in books, seminars, coaching, or teleclasses to bring him
up to speed.
Every day you can reach 1000's, even hundreds of thousands, using
simple Online promotion techniques. Here you can sell your book
through subtle forms such as the Free article or ezine. The varied
Online audiences including personal growth and business want Free
information. Your book sales will multiply fast because in every
email you send out, you include your signature file that leads people
to where you sell your book.
Even the newbie or non-techie like myself can benefit from writing
for the Online audience.
Use these "know your book audience" tips and examples
to write compelling copy that will guarantee your writing adventure
a true success. Your audience awaits!
For more information about writing, books, and publishing click here.
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Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com