Three Free Ways to Optimize your Search Engine
Judy Cullins c. 2004
If you are like me, you created web site metatags with the help
of your Web master. Maybe like me, you didn't spend time or money
submitting to search engines because you weren't techie enough.
Now you can optimize your search engine placement these 5 easy,
non-techie ways. My Web site is now # 2 listing in Google.com. If
you are in the top 30 businesses listings you are in good shape.
Here's 5 Ways to Get Search Engines to Boost your Ratings:
1. Makeover your signature file that goes out with every email
you send. Include your power pack signature box at the end of any
article you write. Then, start submitting articles to dozens of
opt-in ezines who need content daily. Make a special offer in each
signature file that relates to your article. Through a hyperlink,
offer a free ezine with a free report by autoresponder.
2. Rewrite your best list of key words and phrases you used for
your Web site. Incorporate them into your excellent, well-edited
short articles. Submit to Web sites and ePublishers looking for
new material. They want and need your information. Follow directions
for each site. Many want a list of key words and a description.
From submitting 91 articles to 15 initial Web sites and 25 ezines,
my Web site link is on 987 other Web sites. A good start, but with
these optimization tips, your results will amaze you.
3. Makeover your Web home page. Place those top key words and phrases
in the top half of this page and the rest. Search engines pick up
these and you receive a higher placement. For instance, my top key
words include: book coaching, eBook, ePublishing, self-publishing,
Online promotion, Web copywriting, Free Publicity.
4. Behind the Web home page links (navigation bars) is an alt parameter
of an image tag (text that comes up when image is loading or browser
is in text only mode). Make your words and phrases more powerful.
For instance, instead of "writing products," we changed
the image tag to eBooks. Instead of "coaching" we changed
it to "book coaching." These reflect the more specific
kind of site, and since using this technique, my web and book coaching
clients have increased two-fold this month. Talk to your Web master
and coordinate better key words and phrases the search engines will
5. Don't submit to Web sites that don't market. When you go to
your search engines like AltaVista.com or Google.com, if the site
you plan to submit articles to doesn't come up in the top 30, spend
your valuable promotion tip with only the winners.
These non-techie marketing tips will help your business rise above
the chaff. Optimize your search engine placement these five easy
For more information about web sites, the Internet, and copywriting click here.
If you would like to receive updates and information about Judy Cullins' Free Articles or other online publications, please subscribe below:
Note: You may Freely publish any of my articles as long as you include the signature box below.
Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com