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Want a quick and simple way to quadruple
your online book and business sales within 4 months?

END
Write a Short Article to Promote Your Book Online
Judy Cullins
2001

Dissatisfied with your book sales? With book signings, press releases, book store sales?

So many authors spend a lot of time and money on promotion that doesn't work. It's time to do what authors do best - write a short article. Follow these nine steps to write an article top web sites will clamor for with a link back to where your book is sold.

Apply These Ten Steps
  1. Choose a topic that relates to your book. Make sure this how-to article has useful, needed information. One site who markets to professional speakers just published my article "What Makes One Book Out Sell Another."
  2. Know your article's thesis. The thesis is what your article will prove. In the introduction above, the thesis is stated in the last line, "Use these ways to write an article top web sites will clamor for with a link back to where your book is sold."
  3. Know your preferred audience. Just as your book has a target audience, so should your article. My books, "Write Your eBook or Other Book - Fast! and "What to Do Before Your Write Chapter One," are short, easy-to-read, step-by-step guides to assist speakers, coaches, trainers and authors with writing and selling their book.
  4. Write a sparkling opening. Like a headline in a press release or on your book's back cover, your first sentence should grab your readers by the collar so they will keep reading. The opening could use a shocking fact, a question, a benefit, or a compelling story right out of your book. Make the opening a short paragraph, even a single line. Readers want short, concise, digestible information, especially on the internet.
  5. Illustrate a need. Whatever your topic, show your readers why they need your information. If you have written a book on listening, then in your short article discuss how much is at stake for not listening such as divorce or lost business.
  6. Give a brief background of the problem or situation you will solve. One of my book coaching clients has written a book, "The Cure for Multiple Sclerosis." She shares that over 2 million people worldwide with Multiple Sclerosis are diagnosed incurable, that doctors are pressured to use pharmaceuticals, and that the health industry is not about getting people well, but about making money.
  7. Share the problems that result. In "The Cure for Multiple Sclerosis," the problem is that most people rely on western medicine which does not have the answers. Big money is not spent on alternative or complementary ways to prevent and cure chronic diseases, so people with problems get drugs which deplete the immune system.
  8. Give the solution. Your book offers solutions to problems, just as your article must. Show your readers how to get excellent health, how they can write a book, make more money, or have better relationships.
  9. Show them where to get the solution and how. The article, "How to Listen at Work," needs to suggest where to go or what to do next. You may name a quality book to read (maybe your book!). mention a seminar or training, or recommend a coach. You may even mention a web site address or 800 number.
  10. Place your article on as many high traffic internet sites as you can. Just as feature articles in newspapers are seven times as powerful as advertising, so is your article. People are looking for free information on web sites. That's the major reason they visit! So, now that you know how to write a short article, put it to work for you to promote your book.
    =============
    Judy Cullins: author, publisher, book coach
    Author of Ten Non-techie Ways to Market Your Book Online
    and Write your eBook or Other Short Book-Fast!
    http://www.bookcoaching.com/products.shtml
    Subscribe to FREE ezine "The Book Coach Says..."
    Email: [email protected]

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