That’s you! When you use your name such as “About Judy Cullins” you help your audience and the search engines remember you. The author’s page is not a place for you to list all your accomplishments or include a long string of initials after your name. Your audience doesn’t care about these degrees or tags.
They want to know more about you as a person. Put one “About the Author” page link at the top of your website so people can get to it easily and read more about you. Your unique story will make them feel safe and they’ll learn about your uniqueness.
Another place to use this subtle marketing technique is at the front of your ebooks. Your story is just one of the essential inside marketing pieces such as your Table of Contents, Testimonials, and Resources pages. These parts help your book get bought, read, and finished. Otherwise, you’re leaving money or wealth on the table and missing a chance to make new fans and friends.
Here’s 5 Tips to Help You Build that Page…
1. Tell a true short story about yourself.
In a few paragraphs talk about how you left the awful job or circumstance to begin the wonderful journey to your now book or business.
2. Share client case studies and positive interactions.
Realize that your audience chooses to buy your book and work with you. They want to read the rest of your book before the weekend because of the experiences and client cases you share.
3. Allow your audience to get a peek at your activities outside of work.
Share your favorite books, food, and pastimes. I once confessed that I love to stay up most of the night reading a crime novel or thriller, especially if the main character is Jack Reacher.
4. Share your personal side. Share your humor.
Know your About the Author’s purpose is to gain your audience’s trust. Realize that your audience relaxes when they learn about your emotional inside. A relaxed reader is more likely to open his mind and buy from you.
They don’t really care about those titles after your name that don’t’ reveal who you really are.
5. Give them a reason to stay in touch.
How else can they benefit from ongoing contact with you? Mention the benefits of your mailing list, social media pages, and your blog.
Sharing is Caring!
What tip helped you the most? Participate and leave me a comment. When you do you will amplify what you got out of these tips.
Latest posts by Judy Cullins (see all)
- Take This Book and Love It! - November 21, 2016
- Do You Need More Book Testimonials That Convert Well? - November 18, 2016
- Beware the Bored Reader - 9 Ways to Pull Your Book Audience In - November 11, 2016