Marketing is one of the most dynamic professions as it keeps evolving and establishing new practices almost on a daily basis. This is a serious issue both for the small and big-sized companies who have to stay up to date and adopt new marketing models quickly.
For instance, businesses used to promote their activities through blogs. Blog posts became much longer over time, while today entrepreneurs publish entire books in order to distinguish themselves from competitors. Such books don’t have to be best-sellers. On the contrary, your aim is to make this book a marketing tool to promote the brand.
Simple Ways to Write a Great Brand Book
A nonfiction brand book should give the readers a deeper insight into your field of expertise and also present the most important values and vision of your company. This sort of content marketing helps you to send a message about your business and tell the followers what makes you so different and stand out from the competitors.
The goal is to present yourself as the key opinion leader within the given industry. At the same time, you get to promote the brand throughout the book using focus keywords as often as possible. These are the same keywords that you use in digital communication so that the followers can re-direct to your website or social media accounts easily.
Although writing a book may seem like a big deal, we will show you that you already have more than enough materials to do it by yourself. This method is somewhat different but extremely productive. Let’s take a closer look at this process.
Speak your book
The easiest way to write the book is to begin with speaking it into the voice recorder. Firstly, you need to make a general outline of your basic idea. What do you want to tell your readers? Do a little brainstorming and you will surely find an entire set of valuable industry-related ideas.
Once you’ve taken this step, you should create a table of contents to form a meaningful and logical book structure. Divide it into chapters so that you can follow the basic idea throughout all sections of the book. Try to create as many subheadings and bullet points as possible because it will help you to express your thoughts clearly and without interruptions.
The whole idea is to speak your mind comprehensively and to provide a lot of valuable details for the future stages of the process. Perhaps you should write down (although a lot of marketers don’t do that either) a few important notes, key figures, and peculiarities about your business.
You will use all these details when you start recording your words. Simply turn on the voice recorder and talk about the topics that you mentioned in the outline. Take your time, there’s no need to rush. Speak slowly and clearly and take a break if you lose words for a while. You’ll get used to this kind of book writing soon enough and the process will be over before you even know it.
Do the transcription
The transcription is the most demanding part of book creation but it’s necessary to have your thoughts written down. You can do it by yourself but we suggest you don’t waste precious time on this activity -there are many other ways to get the job done.
You can hire a freelancer to do this for you. Using online freelancing websites such as Upwork or Toptal, it’s easy to find a cheap but reliable person to transcribe your audio recording. The good thing about hiring freelancers is that they can make small corrections to your text immediately. On the other hand, if you need a cost-free transcription, you can use one of many online converters to get text from the audio file.
After that, you should also completely edit the transcript to make it look readable and error-free. Perhaps it’s the best to do it on your own to avoid potential misunderstandings and confusion. However, you can also hire a professional editor if you have enough room for it in your budget.
Write the book
Now that you have all those materials prepared, you can read it once again to detect potential shortcomings. After that, you can adjust it, add a few details, and compose it into a professionally-looking industry textbook. This is the best and the cheapest way to finish this part of the process.
But if you still don’t have enough time to write the book, you can hire one of many assignment writing services to do it quickly and professionally. Such organizations gather experts from of fields of work who can design and write books according to your instructions.
Promote the book
The book itself is not worth much without a solid promotion. You should create a multi-channel strategy to promote your work but it depends on your financial capabilities. As always, the brand website and social network accounts make the least expensive channel.
You can add a few sponsored posts just to make sure that it will reach the target audience. If you can afford it, it would be perfect to issue a press release and organize a PR event. Using all these promotion methods together, rest assured that your book will become your finest brand ambassador.
Nonfiction brand books became one of the most effective content marketing tools recently. Their goal is to promote your business and get the readers acquainted with the brand values and vision. In this article, we gave you a simple guide how to brand your business through nonfiction books. Feel free to use our suggestions and let us know in comments if you have other valuable suggestions about this sort of marketing tool.
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