Lots of professionals in your niche read blogs, but even more people use social media. Users have very short attention spans these days, and they have to be drawn into something before they’re willing to commit. Even if your blog post isn’t very long, most social media users want a good reason to click your link and read the whole thing. If they like what they see, they might stick around for future posts. Social media is an important tool for growing your audience – as long as you’re using it the right way. Here’s how you can promote your blog posts with the use of social media.
Enable the Sharing Features
While most social media networks will allow re-sharing when you post your blog links, you can take things one step further. This will help you spread your message through social media, and also allow other social media users to spread your message even further. But what about the people who found the post by visiting your blog?
All you need to do is add the proper buttons or install a plugin that will make your posts shareable. If your blog readers like your content and feel as though people in their personal or professional networks will find it useful or entertaining, all you need to do is make it easy for them to spread the word on their own.
Use Tweetable Quotes
One of the most popular blog plugins allows content creators to select short excerpts from their articles and make them ready to tweet. As long as the sentence or excerpt you’ve selected is less than 140 characters, it will translate perfectly to Twitter. People love to use Twitter for quick, witty insights or brief lessons. Everyone likes sounding smart on Twitter. If you give them the perfect opportunity to do so, they aren’t going to pass it up. So select a smart quote from your blog post and share it to your Twitter audience. Note how many shares your tweets get depending on the topic, tone or other characteristics (like humor).
Cross Share Your Content Wisely
Text heavy content won’t share well on Instagram, where the platform is centered around images. There’s also no point in attempting to share a text post on Snapchat. Use your best judgment when deciding where you could realistically share and create interest around the kind of blog post you’ve created. Most of the time, that will be LinkedIn and Facebook.
When you do share your posts, make sure you’re using the right hashtags. You want people who already follow you to see these posts, but you also want to be able to become part of the larger conversation on the topics you’re addressing. This works both ways – if you have an older post that’s relevant to a popular topic or trending hashtag, share it. As long as it’s not ancient and the content is still relevant, a post from months ago can fare just as well today.
Format Your Shares Differently
Make sure you’re choosing the right images and thumbnails to accompany your posts. You might want to do things differently in different places. Twitter’s short character limit can be bypassed by sharing an accompanying image with words. Promoted Instagram links work perfectly well with a picture, but consider sharing them with a video for maximum effect. The way your post displays is important – if it looks messy or broken, people might just scroll right past it. Think of each share as an opportunity to make a first impression and sell yourself to a new potential blog follower.
Don’t forget to work on your social media following just as diligently as you work on your blog – if you aren’t sharing to a wealth of people, you’re reducing the amount of readers you’ll ultimately gain. You want strength on all sides to see success as a blogger.