Book Writing, Self Publishing, and Marketing Coach

How to Write a Short Book to Brand your Business

If you are a business, you always need to think promotion and marketing to maintain financial success. And, you may be missing an important part of that marketing if you don’t have book that reflects the skills you offer your audience. A book is the number one way to educate your audience. And educating is the best marketing there is. Your book doesn’t have to be with a publisher, or be a long book. Or even, a print book. When you keep an open mind to the new ways of getting more visibility and credibility, you will want to strategize those results with a book.

“As a writer by trade, you would think I would know many of the points you bring up…. This article has great value! Thanks so much for reminding me of those things I tend to forget! ”
Susan Kaplan Williams

Your Book Coaching Strategies Should Include:

1. Think of the benefits of writing a short book.

  • You will build credibility and be known as the expert in your field.
  • You build your brand with the book title and chapter parts.
  • You can generate leads with a short free eBook.
  • You can finish a short book in 100 days or less.
  • You can transform your readers into clients.
  • You can brand your business and build worldwide visibility.
  • You can share your mission, influence and educate your targeted audience
  • You can create ongoing life-long revenue.
  • You can repurpose your book into teleseminars and coaching packages.

2. Take action now.

Write your short 30-100 page book for your audience to attract them to you and finish within two months or less.

3. Turn your passion into focus on what topic or book you’ll write first.

I can recommend you begin with the one that shares about your business and how it helps your audience. Remember, the #1 business trend is education. So, educate your potential clients.

4. Write a list of your audience’s specific problems or challenges.

Get these from your client files. Then, choose a focus, and answer those questions. Think a series of short books for this to reach different needs, perhaps for different audiences.

5. Stop researching so much to write the perfect book.

You know your topic. You know your business strengths. You already have the answers within, so don’t think you need to do a lot of research. In fact, research makes your chapters dry and telling like a lecture, rather than engaging your readers with case studies or dialogue. Your organic, natural voice will emerge with the correct format.

6. Use all of your experience to write your book.

You may have some articles written, given a teleclass, or have some juicy client stories where you solved their challenge. These translate into compelling chapters. Writing a book is like writing a program in a way. You’ll need a beginning, middle, and end. These strategies can short cut your time to your book’s finish line.

7. Know the pay offs of finishing your book.

If you don’t create even a short eBook, and self-publish soon and fast, your potential clients won’t know what you have to offer them. You won’t build your business clients beyond a few, and you won’t have the confidence of being a respected resource for your niche who earns consistent high income.

8. Know your audience well before you write your book.

First, think of your primary, preferred audience-the one who will most want your book. Write to that one audience to make your book speak directly to them, and engage them to want to act on your ideas. With too many audiences in mind, your book will lack focus and you will need to include information for each one of them in every chapter. This is the number one mistake emerging authors make-unless they are Chicken Soup marketers, of course.

9. Think about where your audience hangs out.

They aren’t going to the bookstore to find your book unless you are in the 1% famous list. They are on the internet! They need solutions. Your book can be the starting point for that. You need to share your book that brands you in articles, blogs and social media marketing, and put a website sales letter that will seal the deal when your audience comes to your website.

You can grow your business one step at time, and a good place to start is with your ebook or other short book.


Book Coach Judy Cullins helps you transform your book idea into a helpful, entertaining, and engaging book that brings you visibility and credibility for your business. Author of 13 business books including “How to Write your eBook or Other Short Book-Fast!,” and “LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales,” Judy offers fresh, free, weekly publications on book writing, self publishing, and online marketing at

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  • Jo Skehan

    Hi Judy. I only "discovered" you today and love your content already!
    Thanks for sharing your great knowledge. I intend to act on it and will stay in touch with your tips.
    Wellness Consultant

  • Judy Cullins

    HI Jo, Are you writing a book to brand you or your wellness business? I just found this post from you. I recommend you subscribe to my site, and get all my gems each week delivered to your email doorstep. subscribe and get free book too at

  • RAAckerman, PhD, EA

    Thanks, Judy:
    As a technical professional (nerd), I have written textbooks before. And, yes, they had to be perfect. Of course, they were often outdated before they were even typeset.
    Thanks for reminding me that my eBook needs to reach the light of day now- and stop succumbing to the ultimate perfection syndrome!

  • CWAyers

    Thanks for sharing this, I have been contemplating writing a couple of short books. In fact I started one about five years ago and put it aside when I began my Master's studies. I have now graduated and needing to get moving in a number of areas, one being writing a book. This is was a great motivator for me.

  • Maureen Freeman

    Hi Judy … I came upon your site as I was looking for information on creating ebooks … I have many ideas and am excited to get going! Thanks for the info on your site, I look forward to reading thru more info and to receive your newsletter etc. I truly appreciate the info you provide. Cheers, Maureen

  • Judy Cullins

    Hi Maureen, I’m delighted you found me. I’m here to help you with all your ideas. Can you focus on just one of them to start? it will be so much easier.

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