Written by It’s good to have passion for your ebook’s topic. And, you also need to think about your audience and what they want from your book in any given chapter. How time do they want to spend on learning from you.
How to Write to Please Your Audience
1. Think a short book first.
Write only 3-5 chapters for one book with an angle (sells better). Write other companion books that you can sell as a series or bigger package that makes you still the expert, and makes you more money too.
Yes, college text chapters are 35 pages long and traditional publishers like 10-15 chapters with around 25 pages each.
Remember, you aren’t writing for them; you’re writing for YOU and your mirror audience. They don’t want to read a book of over 200 pages in their already laden daily schedule. Your business audience wants 1, 2, 3 solutions for particular challenges that your ebook chapter titles should reflect.
2. Consider an ebook for easy delivery for you, the author.
Your potential clients want to download your book instantly from your website at any time of the day or night, and will gladly print the whole ebook out if it’s 30-100 pages. Or they can just print the chapters they need to. They enjoy this convenience and your online audience will not be going to the local bookstore to find your title. They may go on Amazon, but today, there are so many more opportunities to make money from our ebooks, we should check them out.
3. Give away a short version of your ebook (approximately 15-30 pages) to your potential clients.
Better than a business card, they’ll see your writing ability and love the short how to’s you include for them.
Don’t hold back waiting to write your complete longer book. Give as much as you can in each short ebook. Like me, you can use the free ebook as a giveaway included for your website subscribers too. It must be really informative or it won’t be shared and bring in a residual audience.
In every free ebooks final words, include an offer to get your more complete packages, training, or coaching. You’d be surprised how ready your readers are to be in the your Platinum Success Club.
4. Write each non-fiction chapter’s middle first.
Start with questions your potential clients want answered. You already know these from your research and passion for your topic.
5. Write your chapter beginning/introduction starting with a few questions about where your reader is now and their biggest challenge.
This shows compassion for your reader, which goes a long way.
6. Conclude your chapter beginning with a simple sentence or two about what benefits your chapter offers.
When you do this pre-plan first, you’ll write smooth paragraphs, engaging stories and case studies. Make sure they relate to each chapter title. This is part of a fast-forward chapter writing practice that will not need much editing. Your ebook will start to practically write itself.
7. Write your conclusions last few sentences as you would a mini sales letter to motivate your readers to the next chapter.
This comes after your summary or “take away thoughts” or “action steps” for the present chapter. The conclusion is different from what you’ve been taught so far. For you last paragraph in about one or two sentences, you give your readers a reason to keep turning the pages to the next chapter. That means naming one or two benefits coming up next.
Now you’ve engaged your readers so they will finish your ebook.
It’s not until they finish a book that they will want to spread the good word. They will soon become your 24/7 sales team for word-of-mouth success.
Judy Cullins
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