Book Writing, Self Publishing, and Marketing Coach

How to Know if Your LinkedIn Profile is Working and Monetized

Do you remember Romeo in Shakespeare’s play? He had the wrong name-not one that Juliet’s family approved of, and it led to his downfall. At the end of the play, he committed suicide. He couldn’t help his name, but you can.

Your LI profile is the first thing you do when you join Linkedin, but just putting up any profile isn’t enough. It’s important to make your profile relevant and compelling. It may need some editing. (Think up to 4 edits on a profile in a year). You can check your profile numbers who visit you on the right side of your page. Maybe it reads, “15 people visited your profile this week.”

If it’s 0, you need to make some changes.

Six Reasons your Linkedin Profile is not Getting Enough Profile Visitors

1. You don’t make enough requests for people to join your network. Any time you use social media marketing you need to be consistent in your participation.

2. You don’t get many questions in your LI inbox each week. Answering these allow others to like you, respect your information, and eventually trust you.

3. You don’t join many groups related to your business.
These can be possible clients or customers, or groups of like businesses who help one another learn the ways of the game.

4. You don’t comment and add useful information to various groups (I recommend groups with growing numbers of active members). Check under the link “Members” once you land on group you are considering joining, and pre-qualify them.

5. Your Google Analytics that measures your LI success shows that not so many came from LI to your site. That means you haven’t optimized your LI possibilities. When I changed a few things, my LI unique visitors to my site rose 35% in two months.

6. You don’t have powerful recommendations from clients. These really matter, so ask for more and make it easy to do. Present a sample of benefits or phrases to short cut the time your past customers will have to spend, because they are helping you a lot.

Maybe you know more reasons, so add your comments below.

If you’re feeling a bit lonely because your targeted visitors to your site are not growing enough, then think of more ways to monetize your LI like I did over the past months.

How to Monetize your Linkedin Profile and Experience

1. Make your first name/title line in your profile one that shares what you do for your specific audience. That means add a benefit after your name. For example, mine is JUDY CULLINS Helps Pros Brand their Company with a Book. Always think from your visitor’s point of view. What do they want? Why would they want to connect with you?

2. Provide in your profile only the details that showcase yourself, your business, and that support your purpose. Don’t know your purpose exactly? Then this is one piece of the puzzle to work on. For example, if you aren’t interested in connecting with your college alma mater, delete some of this information.

3. Know your purpose for being in LI. My purpose was to connect with my primary best audiences-business people, coaches, consultants, speakers and leaders who want to become more visible and credible. And this audience wants to get the #1 credibility for their business by writing a book their audience wants and needs.

4. Target your profile summary to your audience. It probably tells all about you. Notice the sentences that begin with “I.” Probably too many. Instead, give some benefits of what your business can do for your clients or customers. Write from the “YOU” point of view. It’s far more engaging. Even ask a few questions about where your audience is now-their problem or challenge (that you can help solve).

5. Educate in your profile copy. Know that educating is the best way to market yourself. Don’t’ start your sentences with “I,” rather put YOU in your copy. What can you do for your profile visitors? For example, “You will get these benefits….”

6. Change your specialties on your profile page. Instead of a lecture, just share a pithy sentence such as “I work with clients who want to gain much higher visibility and credibility in their business and write a saleable book.”

If room, add some details. For example, through my 11 books including my best selling “Write your eBook or Other Book Fast!, ” my coaching, blog, and 20 teleseminars you’ll learn how to …

  • Write engaging chapters each time with little editing.
  • Write fabulous titles for your book and all content.
  • Self-publish your book yourself.
  • Write strong, natural promotion copy for your business and book platform.
  • Write a web sales page for each product or service.
  • Optimize your social networking to sell more books and gain more clients.
  • Get much higher visibility and credibility.

7. Gather some powerful testimonials from former clients and book readers. Post them under the “Recommendations” heading on your profile page. Add a few early on, and keep adding each month or so.

Is it worth spending time writing and editing your profile? Yes, because you want to make your best first impression on your Linkedin audience. I also advise getting feedback from a writing/marketing professional who knows Linkedin well.

When I do make new connections, I always visit the person’s profile to see if he or she is in my target audience-the one who likes and wants my information. This saves me so much wasted time. Now that I know how to use Linkedin, I love it. You will too.

If you’d like to get help on your LI optimization, check out my upcoming 90-minute teleseminar on June 2

Or talk to me 1 x 1

  • http://www.act1productions.com Debi Irene Wahl

    Judy,

    Loved the "tips" and appreciate that you are willing to offer them freely. I know how it is to learn everything the hard way and also am always glad to help those just learning the ropes in my business.

    Cordially,

    debi irene

  • Judy Cullins

    Thanks for your kudos Debi. I'm just finishing my Linkedin book this week,and this information plus much more will be in it and my teleseminar that's coming soon too.

    What do you think of this title?

    Linked Marketing for Book and Business Visibility and Credibility

  • http://www.instanter.wordpress.com linda fegins

    Thanks for the tips. I purchased your e -book how to write a e-book or short book fast. I must implemet it. Your practical information is great. A little overwhelmed as to what aspect of social media to work on first. I like your practical points and objective information as to showing how to maximize one's efforts on social media. I set up link-in but do not focus on it.

  • http://http:www.bookcoaching.com judy cullins

    Linda,

    I wonder what is your business? Glad you got the book, now you must put the good news into action. As for social media, you must now focus on Linkedin, especially if your Twitter and FAcebook aren't paying off enough.

    I use LI primarily because it brings me new clients for book writing and social media and sells my books. I recommend and invite you to my upcoming teleseminar that includes my LInkedin Market 37 page book with it.

    Just click this link: http://www.bookcoaching.com/social-media-marketin

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