Are you pleasing your blog audience with specific useful tips? Tips show you to be the savvy expert in your field and attract your target audience to your site where they may buy from you. Make sure to write them powerfully and correctly.
As you too look for tips to help you in your work or play, millions of others do too. Your audience loves tips because they don’t want to spend a lot of time reading. They want the easy to read nuggets that pertain to their interests and that they can skim. And your benefit? Now you can write an article in 30 minutes or less. Short cut your writing time -take information from a longer how to article or from your self-help or how to book chapters. You have hundreds of these in your files and folders too.
Judy’s Blog Marketing Tip: After you Write and Post your Blog Tip…
Post your blog blurb and URL on Twitter, Facebook, and LinkedIn groups. This exposure reaches more than 150,000 in your target audience each week just for LinkedIn groups.
Yes, you can write a tip, even if you’re not a professional writer, because you know your audience’s challenges. A tip is a how to article, but much shorter, the one that your audience loves the most. Solve your audience’s challenges by writing a tip blog post.
How to Write a Tip Blog Post - Five Steps
1. Create your how to blog tip title.
Make sure your title does two things: 1. It hooks your reader to read more and even finish it. For this, include a benefit or two. 2. It gets your blog post a higher ranking in search engines with appropriate keywords in your title. Naturally, they must fit the blog post content.
2. Hook your reader more in the first few sentences of a short first paragraph to keep them reading.
Include a few benefits or ask 2-3 questions your audience has challenges on.
Example: Are you pleasing your blog audience with specific useful tips? Tips show you to be the savvy expert in your field and are great to get your audience to your site where they may buy from you.
3. Write a command such as “do this” in your second paragraph.
One mistake many professionals make is to use a command verb for one tip and a noun phrase in the next one. You need to stay consistent and use the command verb as you use in your website sales letters.
For example: Write and submit blog posts to all social media so you can to reach big audiences and develop rapport with them.
4. Share the benefits for doing it or consequences from not doing it in the next paragraph.
For example, when you submit two blog tips a week to your LinkedIn groups of your target market, you will get over 150,000 eyes on your blog. This benefits you way beyond article marketing. It brings you new targeted visitors to your site each month, where they can opt-in and get your weekly tips and resources to help them succeed. Then, you can sell to them at your site. The consequences of not blogging will stagnate your business. Specifics include getting a much smaller piece of the action and sales that follow. Not being recognized as a savvy expert in your field. Or, not being noticed enough so your audience will want to connect with you. Just think of the joint ventures you will lose as well as money on the table.
5. Share solutions to your audience’s challenge.
In the last paragraph of your tip, send them for more help in a free LinkedIn group in their niche. These LinkedIn groups are so much more powerful than Facebook or Twitter.
If they want help in writing or marketing a book, send them to a LinkedIn profile like mine. Share Facebook fan pages that can help them in their challenges. Include book titles that can help them too.
Marketing profits come your way with leveraging your blog tip articles, from 10, to 7, to 5, to 3. Sometimes just one tip can expand into a 300-500-word blog post.
Remember the payoffs! What tip can you write right now in just 30 minutes?
Latest posts by Judy Cullins (see all)
- Take This Book and Love It! - November 21, 2020
- Do You Need More Book Testimonials That Convert Well? - November 18, 2020
- Beware the Bored Reader - 9 Ways to Pull Your Book Audience In - November 11, 2020