You chose to write this book because you have a big message to share. You want most of all to help your ideal audience get what they want and need from your book. One of my solutions is to use what I call “The Platinum Writing Guide.”
It’s not about you getting what you want (yes, partly); it’s about giving your Ideal Audience what they want.
Platinum? Remember the Golden Rule phrase, “Treat others as you want to be treated.” For you business leaders and top entrepreneurs, you’ll want to use the “Platinum Writing Guide.” It gives your ideal audience what they want and need. Then, they will be your 24/7 sales team.
Get the idea that preparation is the important thing to do before you write anything.
The “Platinum Writing Guide” Preparation Checklist
#1. Have your research ducks in a row.
Maybe you’re not an expert yet, but you need to know your topic and angles that relate to it. Right now, I have 6 Word documents open as research for my up-leveled VIP book coaching system. Using this info, I save them in properly labeled folders on my computer, putting the right info in each one.
From these I rewrite everything, adding and subtracting what I need and what I need to let go of. Most of us are too wordy and it spoils the writing.
Review your notes before you write a chapter!
#2. Speak directly to your Platinum Ideal Audience.
Dig Deep to Really Know Your Ideal Audience
Whether you have a leadership role in your corporation or you are an experienced entrepreneur, you want to get your book and your message out to a large ideal audience. Your book is a great marketing piece to attract the finest clients.
What are their problems or concerns that relate to your area of expertise or knowledge? What do they worry about; stay up at night thinking about?
In each chapter, speak directly to their problems or challenges they want solutions for. In your hook, include the two or three benefits for reading your chapter. Now there’s a big motivation. If you aren’t specific to them, they will fade away and leave your book.
My current platform includes different formats to attract my ideal audience to me - blogs, a writers group I lead on LinkedIn, my Facebook page and even Twitter. And of course, ebooks, teleseminars, and webinars. My audiences have evolved like I have.
Don’t Make Your Book Journey Too Difficult
You’ll want to plan for an ebook to start, then a print book after you work the kinks out of the ebook. I recommend your book has no more than five to seven chapters. Keep it short. Don’t write a long tome. We people have busy lives and plenty to do besides learning new things.
Today’s audiences want easy, clear and simple to get the information fast.
#3. Write out pre-marketing actions before you write the chapter.
I’m answering my ideal client’s question, “How can I be sure my book will sell?” By reading “Write Your eBook or Other Short Book - Fast!” Look at the title to chapter 3, “Make Big Sales by Knowing Your Book’s 10 Hot-Selling Points.”
Did you notice the benefit in title? That pulls my ideal audience right in.
What are the 10 Hot-Selling Points?
1. Titles Sell Books.
2. Create an Irresistible Cover.
3. Write your non-fiction’s thesis or your fiction’s theme.
4. Know your Ideal Audience.
5. Write a short introduction like a mini sales letter.
6. Create your selling Table of Contents that speak directly to your Ideal Audience.
7. Write all of the book’s and individual chapter’s benefits and features.
8. Write your 30 second “tell and sell”.
9. Write your back cover copy and web sales letter.
10. Get Testimonials from the Rich and Famous.
In each phone and email coaching session, my client and I choose one of these. Usually, I train on the most important ones - The Book Title, The Book or Client’s Ideal Audience and their biggest worries or concerns.
Another session will show bulleted benefit statements that help sell the book or the person.
You need to know the business side of your book before you write a word! This is the biggest mistake many book writers make. They wonder why so few sales?
#4. Use short cuts to fast chapter writing.
Really, to write engaging chapters you don’t need notes if you write out the questions your readers have about their particular challenges in your book’s topic.
For instance, for my own book, professionals and even CEO’s say, “I’m busy and don’t have much time.” “How can I get this important book out to my ideal audience?”
These questions became the chapter title, “Write Your Chapters in Half the Time.”
In the middle of the chapter, you simply answer their questions. That will really keep your book focused. And, focus helps your readers get what they want. You have to take them by the hand, and lead them to your gold.
If your writing flows, your readers and potential clients will flock to you, if you promote effectively.
Other Samples of Chapter Titles that Became My Table of Contents:
1. Why Write an eBook?
2. Write Your Book Chapters in Half the Time.
3. Market While You Write.
4. Publishing Your Book - Which Way is Best for You?
5. Organize Your Book Before You Write it.
6. eBook Advantages and Options.
7. Developing Your Book’s Marketing Plan - Promotion Platform
8. Creating a Selling Website.
#5. Stop writers block.
When you don’t know your ideal reader or client, you’ll get stuck often because you aren’t sure fire focused and you struggle to put the words down. Writers block is a tough way to write anything.
It’s common, but why? Writing your book should be fun! That’s what this author has advised and shown clients and book group members how to achieve every year since the late 80’s. Just make sure you are fully prepared. Come to the page that already has some words on it. It’s easier to add things than look at a blank page. Use music to soothe the beast in you.
So tonight, write a few High Level Activities you’ll do tomorrow to move your project faster and have fun too.
Sharing is Caring!
Now that you’ve just got some great how to’s to use as preparation to make your book shine, tell me and our readers what tip you liked and how you used it in your project. We are all waiting! When you leave a comment, I’ll be so grateful and so will others wanting success for their book.
Take the Next Step!
Some of you will want Judy’s complete Platinum Writing Guide, to make your book or other writing project fun and much easier. Sometimes it’s better to claim your space and get guidance that short cuts your struggles straight to the finish line. It’s worth it to not struggle or have an uncomfortable stall.
Maybe I’m a lot like you. When I started in the 80’s, it took me a few years to produce my first business book on how to write your book. I taught many writing seminars as research. I joined writers groups and took seminars until I was blue in the gills. Not easy for sure. I got a few breaks too. I got connected with influencers in the book coaching arena like Dan Poynter.
While this checklist doesn’t address all the pre-marketing tips, you can find the rest will soon be covered in my VIP author program.
For now, I invite you to a discounted 30 minute strategy coaching session with me.
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