Book Writing, Self Publishing, and Marketing Coach

Promote Your Book and Your Message with Teleseminars

by D’vorah Lansky

As an author, providing additional ways for your audience to connect with you and hear the message of your book will grow your business and increase your book sales. Teleseminars provide you with a platform to reach and connect with your audience.

Teleseminars also provide you with the raw material to create additional books as well as a wide variety of other products and programs. From audio recordings—which can be sold as downloads or CDs—to an eCourse or eBook created from audio transcripts, the possibilities are seemingly endless.

A powerful way to connect with your audience and build a relationship is to provide them with ways to hear your voice, your enthusiasm, and your message. This will give them a sense of who you are and provide a way for them to get to know you. Offering teleseminars is an extremely effective way to accomplish this goal.

What Can Teleseminars Do for You?

With the ready availability of low-cost (or no-cost) long-distance service and conference call lines, teleseminars have become increasingly popular. Instead of spending thousands of dollars traveling to give an in-person presentation, you can meet your customers and prospects right where they are, anywhere in the world. As an author, teleseminars provide you with a powerful way to:

  • Share the message of your book and develop a following.
  • Provide a platform for a book study program.
  • Teach a course based on the content of your book.
  • Offer group phone coaching sessions.
  • Get known in a new market, and get to know that market in turn.
  • Interview experts and share their knowledge with your audience.
  • Answer questions about your area of expertise.

The more you gain visibility as an author, the easier it is to sell your books because people like to buy books from authors they consider to be celebrities or leading experts within an industry.

Teleseminars do not have to be mysterious or complicated. In fact, any time you are on the phone, talking about your books, products, services, or on anything related to marketing your business, you are conducting a teleseminar.

One of the best free teleseminar services is www.FreeConferenceCalling.com. This program is easy to use, allows you to record your calls, and provides you with an online dashboard so that you can interact with your listeners. A fantastic teleseminar format is to have someone interview you on your area of expertise. Have the audio transcribed and you have valuable content, and perhaps even the outline for your next book!

Teleseminars are fun and easy to produce, so while you are thinking about it, why not head over to Free Conference Calling, set up your free account, reach out to a friend and ask them to interview you, and get it on the calendar! To prepare, simply create a list of 8-10 questions in priority order. Have your friend ask you these questions, as if there were 100 or 1,000 people on the line. The trick is to answer the questions in as much detail as possible as this will provide you with rich content and a fantastic resource which will allow people to get to know you better.

D’vorah is the author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online - Visit her book blog and check out the full virtual book tour schedule at: www.BookMarketingMadeEasy.com.

D’vorah offers programs for nonfiction authors interested in growing their brand and their book sales through online book marketing practices and strategies. You can purchase her book on Amazon at: www.BookMarketingMadeEasy.com/amazon

  • http://www.bookcoaching.com Judy Cullins

    Dovorah, I love that I'm first to comment. Thanks for the reminder about teleseminars. When I joined as the 4th coach in a team to serve professional speakers, my name got on the map over 10 years ago. I gave How to Write your Book Teleseminars, small group seminars, and gave 2-5 a month to attract business authors to my bookcoaching service. Those audios are important, and I've parlayed the talks into ohter books-all to help authors get the financial success they deserve!

  • http://bookmarketingmadeeasy.com D'vorah Lansky

    Hi Judy, Teleseminars are such a powerful way to market our message, as authors.
    Thank you for hosting me on my 21-Day virtual book tour. I look forward to connecting with your readers and am happy to answer any questions. I also welcome comments and idea sharing. All the best! D’vorah

  • http://www.ColorQPersonalities.com shoya zichy

    Thank you Dovorah. This is valuable information on new technology that can seem overwhelming at times.
    Shoya

  • Lyn

    An excellent reminder about an excellent marketing channel. Thanks, D'vorah, I'm heading over to your book site right now. And Judy-my respect for you and your work just grows and grows. Your sage advice and that of the guests you choose is always spot on. Thanks to you and thanks to the Independently Published linkedin group for "introducing" us.

  • http://ajbarnett-story.blogspot.com AJ Barnett

    What an interesting concept. I suppose it can work just as well for fiction. The only problem is most authors, like me, tend to be shy - still, it's something to work on…

    Thank you.

  • http://qualitycustomersatisfaction.com Yvonne A Jones

    "A powerful way to connect with your audience and build a relationship is to provide them with ways to hear your voice, your enthusiasm, and your message." This is a powerful statement that basically sums of what D'vorah said about the value of Teleseminars. Reading someone's message is great, but it adds a different dimension when you hear their voice. Thank you for highlighting the products that can be produced from one Teleseminar as well.

  • Melanie Kissell

    "Visibility" creates the magic! And teleseminars are a fabulous way to spread your awesomeness around. :)

    Thanks, Judy, for showcasing D'vorah today!
    Melanie

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