Book Writing, Self Publishing, and Marketing Coach

Why Self-Publishing Beats Traditional Publishing

The stigma of self-publishing not being acceptable as a viable way to publish is long over. That’s just old propaganda.

And, you should know that the odds of you being accepted by a big publisher are 1%. And if you do get “chosen” you will still have to do the promotion. They may give you an intern who will schedule some book signings in North Dakota or Maine, but not where they will do you some good. Those book tours are grueling and a lot of work for the authors with little payoffs. My advice is not to go with a publisher unless they can make you at least 10X as much money as you can on your own. They don’t pay attention to you. You should pay attention to you!

You may know that ebook sales for 2010 will be near $3.5 billion. Traditional publishing is down 3%. So what’s the right choice? And remember, Kindle books sell at around $10. And, the younger audience is also expanding to mature adults.

Books are still the # one seller on the internet.

Why not yours? And…

1. Get real. Write your best short book with high value the first time.

Contact a book coach to help you write your chapters so they are quality, and engage your reader by solving his/her challenges.

You may know a lot, but can you share it without lecturing or telling?

More than editing, an experienced book coach can show you how to write a chapter that attracts your reader to finish and recommend your book in just a few sessions, so the cost is minimal compared to the mistakes you’ll make. Think of it as an investment, not a cost. Your book is also a great promotion tool, itself.

2. Get real. Set up your book’s promotion platform BEFORE you finish or publish it. Here’s just 3 ideas:

One. For best book promotion, think about investing in your book sales. Most clients come to me for help in article marketing or social networking promotion because their book sales are only 400-1000 so far. Low and traditional promotion is one culprit. Another problem is an old Web site that needs updating. Another big culprit is not being willing to invest a little in their book’s success such as short term coaching

Two. For best book promotion, write articles and submit them to only the top directories such as or

Articles work for you for many years. After a 2003 article on eBook pricing, I just got a contact from a person who read it and wants help in 2010.  Naturally, you must update your web and world content on a regular basis.

Three. For best book promotion, consider social media. And be sure to join groups that will be your book’s audience. After setting up Twitter, Facebook, and Linkedin with a benefit-driven profile, fan page and targeted list of my audience, my results have amazed me.

In just one month after setting up my blog, Google Analytics showed me a 25% increase in unique visitors who stay a while coming from Facebook and Linkedin. The longer they stay, the more opt-in and sales conversions you’ll make.

Online self-promotion is the key.

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    Hi Judy:

    Xlibris has made me an offer to carry my non fiction book about a snow disaster in upstate New York in 1977. My book White Death The Blizzard of '77 has been selling well for over 30 years and continues to do so.

    I have two distributors for Western New York already as well as amazon etc.

    Is there any advantage in letting Xlibris carry my book as well?

  • Judy Cullins

    Hi Erno,

    It's been so long since I've followed distributors, I don't feel I can give you a good answer about Xlibris. What I know is that when the author does his promotion platform including writing a blog, and getting the word out on the social media outlets, he'll do pretty well.

  • Richard Le Blanc

    Judy this is a fictional book.

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