Maybe you offer your book’s Table of Contents on your website. Alone, it won’t do much, but if you use a benefits approach for each chapter title, you will sell many more books. Here’s what I sent my coaching client to help her with her yoga book. I hope this example helps you too.
One web sales letter headline read:
Inside each power-packed chapter of
Write your eBook or Other Book Fast
Find These Benefits and Features…
Ch. 1. Why Write a Book?
The best way to brand your business, with you as the expert in your field, is to author a book. It’s cheaper, faster, and better received than CD’s, audios, articles or blogs.
Attract clients and customers, be known as the savvy expert, make consistent income for life and share your useful how-tos with your audience. Discover how to choose a subject that sells, test your book’s significance, and how to write it so it will stand out from the crowd. See your sales explode where you sell your book, and hear praises of how it helped your audience.
Ch. 2. Write your Chapters in Half the Time with Fewer Edits
People are more likely to recommend books they’ve read cover-to-cover. Your readers will keep turning pages and love your chapters with this step-by-step guidance. Catapult book sales on the back end with Judy’s “Fast-Forward Writing Technique” and slash editing time in half while writing engaging, easy to read copy. Consider your satisfied readers as your 24/7 sales team to put the power of “word of mouth” promotion to work for you!
Ch. 3. Market While you Write with the Essential “Nine-Hot-Selling Points”
The #1 goal of effective book marketing is to pre-sell your book by knowing what essentials will help sell it inside and outside. Design every part of your book as a sales tool before you write a single chapter. Know the “Nine Hot-Selling Points” that include benefits, a hot title, and your preferred audience as part of your book’s promotion platform. These also guide your writing to solve your reader’s concerns or challenges. These points help cut writing time and produce a superior book.
Ch. 4. Which Way to Publish is Best for You?
Publish the best way to make you, the author, the most money. Discover the myths of traditional publishing and the solutions. Learn how Print on Demand can be an author’s friend, or foe. Investigate the payoffs before you sign a contract. Another way is to be your own publisher, and with a little help, you can forget the long, slow, less money, hard road of the traditional publishing path. Speed up your book’s finish line with self-publishing.
Ch. 5. Organize your Book Before you Write it
If it takes more than a minute to find any book file or folder, you’re losing time, money and opportunities. Successful authors organize their book project files because it eliminates needless procrastination and frustration. Learn Judy’s “Think Tupperware” method. Everything important is kept handy, fresh, and easy to use.
Ch. 6. eBook Opportunities
eBooks are cheap to produce and offer higher net income per sale with considerably less risk than print. Make 100% of your book’s profits, publish easily and instantly without even using an ePublisher. Judy shares choices that suit your budget and time frame. Thousands of targeted online potential buyers want and need your information! Market and sell your ebook on the internet for highest profits.
Ch. 7. How to Choose your Book’s Format
Choose your book’s best format to suit the right style to publish and promote it. Write an ebook and a print book at the same time. Choose your format from Judy’s “Four Format Options.” Compare prices to save you money and fit your book’s purpose.
Don’t get discouraged by reading about high self-publishing costs. Your fiction or non-fiction book can bypass roadblocks when you open your mind to a tried and true way to share your important message.
With this expanded Table of Contents, you will now be able to give your potential clients what they want - Benefits first, because they are what sell books.
Sharing is Caring!
What methods do you use to build marketing into your ebooks? What great chapter titles have you written to sell more copies? We’d love to hear your thoughts!
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