Book Writing, Self Publishing, and Marketing Coach

Social Media Book Marketing - Collecting Numbers & It’s Not Working?

For any of your social networking you need a book promotion strategy to get your messages to the right people - your target audience. You don’t need to ‘collect’ followers, friends, or contacts. With social networking it’s best to form a quality audience who wants information from you. Before you can however, you need to do a little pre-marketing for your book.

During my early days as a book coach, I discovered not only a creative way to present my Passion at Any Age chapters, but also a way to brand myself as the Passion Coach. Since then, I changed to be a full service Book Coach to help authors write the best book they can and make it profitable. Branding is part of the pre-marketing you must do to win at this game. I ask you, “did you Brand your non-fiction book inside and out?”

Book Branding Pre-Marketing Checklist to Stand Out from the Crowd

1. Did you give it a branded title?

If your title sounds too much like the titles of your competition in your non-fiction or self-help category, you want yours to stand out from the crowd. A title helps do just that. Get creative, use a great hook, answer a question. Check out these tips on how to write a successful book title.

2. Did you make each chapter title branded to support your book title?

This is what big time, well-known authors do, and you can too. Again, it sets you off as the expert or go to person in your field.

3. Did you brand in each chapter middle your headlines?

Titles of case studies, author’s tips, and author’s FACTS? And any other special points in side bars? These show you as the expert and make it easier to read each chapter. They should be consistently used in every chapter. Here is a list of chapter title strategies.

Here’s a handful of other actions you can take before you jump into social media marketing for your book.

Marketing Your Book on Twitter, Facebook, & LinkedIn

Now that you setup some of your essential pre-marketing for your book or ebook, it’s time to prepare for marketing on social networking sites.

A word of warning. Avoid the “you follow me, I’ll follow you” and “you like me, I’ll like you” crowds to collect big numbers from people who really don’t care about you. People who you will have no interaction with.

For Twitter, Facebook, and LinkedIn, I have changed course. Now I concentrate on attracting my audience by offering great free content with links to my site, so they will opt-in and continue to follow me. Intermittently (and sparingly!), I offer one of my many ebooks or MP3 audios for sale.

Creating Social Media Updates to Increase Your ROI (Return on Investment)

We created our marketing plan BEFORE setting up any tweets. We also used HootSuite to schedule updates to twitter, my Facebook Timeline, and LinkedIn account.

Over three months, I did a series of free teleseminars on eBook writing and marketing, online marketing with twitter, and one on article marketing. I gave myself a month to market on twitter, FB, and LI primarily in addition to my email list who come to my site for all the free content I share there.

I followed these steps to sell more books and gain more business:

  1. Establish rapport with my target audience - business people who want content writing and marketing help. How can you help your target audience?
  2. Give book writing and marketing tips with no URLS to show my expertise without agenda. What kind of tips can you share?
  3. Add tweets of questions, then links to answers (a link to your blog post, your ebook, your free teleseminar).
  4. Add tweets for free special reports on how to write compelling tweets that will get retweeted for viral results, getting started with book writing, and article marketing mistakes to avoid. What free downloads can you offer?
  5. Add tweets for my free ebook High Octane Tips for Book Writing and Marketing, which they can only get if they subscribe to my mailing list.

Expanding Your Book Marketing on LinkedIn

On LI, I’ve changed my marketing approach. Before I connected with ALL new requests and asked their future professional goals. Bad idea.

Now, anyone who sends me a connection request, I offer them more interaction with me at my Book Writing, Self-publishing, and Marketing for Business People group.

Why? Because anyone who follows through and joins the group are more likely to be my best audience rather than just authors or empty connections. In the group we discuss all kinds of business writing and who doesn’t need help in that?

Now, I can send them direct email messages of upcoming useful content or seminars besides the discussion topics and new blog posts.

I also joined 50 other business, coaching, book writing, publishing, and blogging groups whose target audience I felt would benefit from my blog posts and discussions. Groups like ‘New Authors Need Marketing Ideas,’ ‘Marketing with Books,’ and ‘Non-Fiction Writers.’

ROI Results:

We tracked the success of the social media updates using Google Analytics.

  • We discovered that my social media marketing filled most of my teleseminars - 175 participants.
  • LI, FB, and twitter game me a boost of 25% a month of opt-in targeted visitors.
  • This allowed us a chance to stay in touch with my best audience and promote to them every few weeks. We get the most ebook and book sales from my teleseminar participants and with sales for coaching and related products.
  • LI is now usually rated as my #2 source of traffic, right under Google searches, and the other social networks are in my top 5.
  • Membership to all my social media accounts as well as my email list grows steadily every month.
  • My bounce rate has gone down, so the people who come to my site take time to check out the rest of my pages.

All because we targeted business people who are interested in this free information on twitter, Facebook, and LinkedIn.

This all leads to trust of me as a book coach and also sells a lot of my books and MP3′s of teleseminars. I am stoked!

Now It’s Your Turn!

By following the strategies above, sticking with a weekly schedule, and allowing yourself time to earn a following online, you can see the same results for your book and business!

Sharing is Caring!

What have you done today to promote your book on LI, twitter, and FB? What did you learn from this blog post? What do you still need to know? Please leave a comment and I’ll try my best to respond promptly :)

  • Deb

    Judy,

    I am a member of your group on LinkedIN, and I LOVE the discussions there! I read about this post in the group just this morning.

    I hope to sign up for a 30 minute consultation in the very near future, so I am getting my questions ready…You have SO much experience and information. I have been studying for almost a year, and have learned mostly from your posts over the last few months.

    I encourage anyone who is not a member of LinkedIN to join, and become a member of your group.

    Deb

  • http://http:www.bookcoaching.com judy cullins

    HI Deb, Thanks for the kind words. Not too many leave comments. Glad you like my book group at LI. It's now 850 strong, new members also daily. My special 30 minutes coaching is not only for social media, it's for anything to do with books, and web coaching to help sell you and your products. They are listed on the right side of my site after the free reports.

    I believe in content, content, content to make it all work well. And a lot for free to get to fee. Yes?

  • http://www.clintcora.com Clint Cora

    I think you are bang on Judy. I attended a local business seminar here in Toronto and the speaker claimed that LinkedIn was his favourite. He said the average user on LinkedIn is mid to high level executive and makes $140 K per year which is a good crowd to be in!

  • http://http:www.bookcoaching.com judy cullins

    Glad you like my info Clint. I love LI the best too,because my targeted business audience is there-for book writing and online marketing.

    Be sure to check out my discounted teleseminar on it on JUne 2 which will be recorded! Go to ==> http://www.bookcoaching.com/social-media-marketin

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