You’ve heard of the Golden Rule that states, “Do unto others as you would have them do unto you.” And, to alter that command to be much more useful, practical and powerful, consider the Platinum Rule. It states, “Do unto others as they would have you do unto them.”
Instead of writing what we know and telling our audience what to do, we can better serve them and ourselves when we consider what they want and need. They have specific concerns, problems or challenges about a topic (your topic) they want solutions for.
How Can you Really Know What your Audience Wants?
One. Ask them!
Send them an informal email survey posing 4-5 areas of your expertise that they want more answers to. For instance, I recently polled my opt-in list of 5000+ subscribers who want book project information. They would return by email the 2 most important topics they wanted answers on.
1. How to get started and write engaging chapters and copy that promotes.
2. How to build my promotion platform to sell myself and my books.
3. How to use Social Media to get more visibility and credibility.
4. How to choose which social media will bring me the most results and not waste time.
5. How to increase my service and book sales. What do I need and where do I start?
When the results came back, I found that half my list wanted more promotion strategies, actions and skills, while half wanted help to get started on writing a book. So, I applied the Platinum Rule and responded each month with three writing skills blog articles and three book marketing and promotion blog articles.
When you know your audiences’ specific questions, you can write solutions they will be so happy to receive. This, in turn, creates trust in you as the savvy go to person in your field.
Two. For each article or blog post you write, ask yourself, “Who is my primary audience for this article?
Picture your specific audience and aim it at them.
In addition, take care with your keyword phrases in your blog article title. Notice this article includes the low competition keywords, “Online Blog Marketing.” to use “Blog Marketing” alone would mean with all the others using this same phrase, ours might not be on page one in Google rankings. We strive to get our blogs noticed by Google (stay on page one) and also we want to serve our audience of business people who want more financial success.
For each audience you aim your blog to, develop the appropriate style for them. For instance, most audiences want how to information that helps them solve a concern. If you aim at the novice, make your sentences short and punchy and easy to read. Stop all pontificating! Replace the pompous “utilize” with the shorter form of “use.” Avoid multi syllable words when a short word will do the job! Easy-to-read wins fans and eventually sales.
Three. Know why you are writing this blog article.
Do you write it to raise awareness? To give the why something is important to your audience? To introduce your audience to your niche? To give beginners or seasoned people in your field information that will help them succeed?
In one recent coaching session, my author therapist realized she had three audiences in mind for her information: to help young binge eaters, anorexics, and bulimics. Together, we solved it and she’s writing three shorter eBooks along with similar specific blog titles to market her home study programs and her new books.
Four. Know what information your audience craves and why.
Deliver in demand information to your fans. They will reward you. Amazing results come from questions your audience wants answers to. You post the question in your title and the answers in your numbered tips or solutions.
Five. Build trust in you from continuously giving your audience what they want.
For 12 years, my blog posts and articles have helped my author / business-person audience to know how to write a saleable book and other copy. When I learn something of value to help them, I pass it on - giving without expectation, although the committed ones eventually read my books and become coaching clients.
Keep your readers coming back to you again and again. Pay attention to what they want and need. So many online people aren’t sure of what they need to do, be, or have now and later. Let them know what you know to help them succeed.
For hands on training to turn your blog into a 24/7 sales team, schedule a 30 minute strategy session with Judy!
Latest posts by Judy Cullins (see all)
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