Book Writing, Self Publishing, and Marketing Coach

What Myths Hold You Back from Writing an eBook that Promotes You?

You are a professional. You want to make a difference in people’s live, and give your audience solutions to their concerns. You want to attract new clients, brand yourself or business or be known as the “go to” person for useful information in your field.

You resist! You have doubts. It takes too long. You are too busy. Your book won’t sell. These are reasons, but they aren’t real. They are myths. You can write an eBook that will serve you and your clients well and just to start-know that the biggest myth is that you must write and publish traditionally a print book to receive credibility as the go to person in your niche.

Replace These Five Myths With eBook Options

Myth 1. An eBook is not perceived as valuable or credible as a traditionally published book.

These longer books are not nearly as popular today because we are so busy. Think how much time you spend on reading! And traditional publishing process takes two years or more.

Remember, I’m talking about quality eBooks here. That means the author got chapter guidance to make them engage enough to sell. That means the author knew what the nine hot selling points were BEFORE they wrote the book. This business know how is what pleases readers and brings sales.

For cash flow, new clients and profits, go direct to your audience-your potential clients. Build profits step by step. Start with an eBook, testing it on your blog.

One advantage of writing an eBook first is that you can correct mistakes before you write your print book. As a long time book coach, many a client has come to me and cried over a big inventory of their print books that didn’t sell. A waste of money for sure.

Myth 2. Takes too much time.

When you focus on one topic at a time, you can write chapters fast. When you keep your book length under 100 pages, you can write it in less than a month. If you write a page a day, you will produce 3-4 eBooks in a year. These market your other courses, consulting, and coaching so well. To save time and money mistakes, do some market-driven pre-planning (hot selling points) before you write your book.

Myth 3. Takes talent and writing ability.

Actually, the less writing know how you have, the better. Natural and organic writing is best. For non-fiction, in your own voice answer your audience’s concerns and problems. For fiction, hook your audience in each chapter opening. Start with the most dramatic scene.

If you can talk you can write. Readers want books written by a wise and savvy friend in a conversational style. In my early business days, I felt I was only a trainer, a teacher, a coach. Not a writer! Like me, if you see a need and fill it, you will gather that success you want to be in a higher income zone.

Myth 4. Takes creativity.

Like me, maybe you write how to books. Self-publishing pro Dan Poynter told me over 20 years ago that information can be repackaged for any particular target audience. It doesn’t take creativity, it just takes a little dialogue, a few new ideas and resources. Then you can bring it all together in an organized, short, and simple format to please your reader and potential client. When you get feedback from a book coach on what to leave in and what to leave out, you’ll sail through your chapters.

Myth 5. The book may not bring enough Return on Investment (ROI) for all of your efforts.

Yes, you want your audience to read your book. Then, doubts arise that you won’t get your book into enough of your audience’s hands for all of your efforts.

Know that if you have a book that shares new, unique, and useful information that speaks to your primary audience, it has enough significance to sell well. A book is far more marketable when you do a little market research and see what people’s habits, fears, concerns, complaints, desires, and dreams are. You will find what they seek through long tail key word phrases on Google.

Write an audience profile or “Dear Audience Letter” before you write your book, so your book has an angle, and will stand out from the crowd.

Ray Bradbury said, “I wrote the first draft of “Fahrenheit 451″ in just nine and a half days.” He also advises us to write short articles and with social media so prevalent, we can turn some our blog posts into an eBook. A page a day will yield 2 to 3 eBooks a year. If Ray Bradbury can write a book fast, so can YOU.

Think of your benefits in writing a book! Your book expresses who you are. Your clients, associates, and companies who need speakers or coaches will want your book. People want your solutions, inspirational words, and stories. What follows? A lifelong, constant stream of income.

Ready to start your ebook to build ongoing income and gain new clients and sales? Check out “How to Write Your eBook or Other Short Book – Fast!”

  • C. Lee McKenzie

    I found your information about "myths" very interesting. I'm traditionally published, but getting tired of the wait and the loss of control over my book. I'm seriously considering an eBook next time out. Thanks.

  • Judy Cullins

    C Lee McKenzie, I left traditional publishing many years ago (15). I encourage you to go with an eBook, even if you have print book out. Just change the title and some of the content and if you want a blueprint on how to do it, see my #1 selling book on ebooks at

    This $15.95 investment will make sure your book project is profitable!

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