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Book Chapter Writing Blueprint Helps Sell Non Fiction

Are your concerns like most of my book coaching clients? “Will my book be readable enough to sell well?” “Will the time and money invested to learn a chapter-writing blueprint that makes my writing more engaging be worth it?” “Will this blueprint skills set work for both my non-fiction ebook selling and hard copy selling?” The problem with most how-to writers is that they tell rather than engage. They tell what they know and don’t answer their readers’ concerns. Your ebook or print book should answer the concerns of your primary audience. You need to write your book so your readers easily get their questions answered while enjoying themselves. They don’t want a lecture or telling. They want your words to engage them! If you engage them, they will listen, and eventually finish your book and then possibly buy from you.

How Can You Engage Your Audience in Every Chapter?

One. The Chapter Beginning.

Start with a hook in the chapter’s introduction. The best hook is to pose questions based on your audience’s concerns about your topic. Most authors tell what they know, (you already said that) and it sounds flat and boring. Follow the 2-3 questions with why they should read this chapter. What are the benefits of it to drive them to want to read it? This omission is so common, even among professionals, and does not give your readers a reason to read on. Without benefits, you can lose your readers at the very first paragraph.

Two. The Chapter Middle.

Answer your reader’s concerns as noted in the introduction in the middle part of your chapter. Use headlines and make some of them questions. You need to hand-hold your readers to get them to your “gold.” They don’t respond to just telling and will not finish your chapter if you don’t make it easy and readable for them. Most experts and other authors blast away telling what they think the reader needs. It’s not the book; it’s the hook! Don’t tell your fantastic ideas and stories. Engage your readers. Include their problems or where they are now, and give them what they want so they finish each chapter and recommend your book. When they finish fully, they can become your 24/7 sales team and give great word of mouth on Social Media and other online forums. When others recommend your book, your audience that needs it will check you, your book, and your website out. Stop writing general copy that bores and interests no one. Knowing your primary audience who wants specific information before you write your book makes your marketing and selling so much easier later. Speak directly to your primary audience and give them specific answers to what concerns them. For example, send out a survey asking “What are you worried about specifically in this topic?” Put a face on your readers. If more than one audience, offer a question aimed at each audience in each chapter, so they know you care about them.

Three. The Chapter Ending.

Do you include a summary, a 3-5 Tip Ending, or a headline “Things to Ponder From this Chapter”? If you do, that’s great. You need one more powerful sentence or two after this. For example, say something like this: “Now that you’ve finished this chapter, are you ready to get these benefits (name them) in the next chapter? (number and name the chapter)” Review this report often to keep you on track and remember to always engage your audience.

Results from Using Judy’s Blueprint on Chapter Writing

1. Your reader will FINISH each chapter.

And that means he will recommend it and become one of your 24/7 sales team. His testimonials will show you to be the right choice for your information! His word-of-mouth will bring many books sales. This is pre-marketing at its best.

2. You’ll write an organized, easy-to-read chapter.

And one your readers will love to read because it’s not a lecture.

3. You’ll sell many more books.

More than you ever dreamed of by making your book the best it can be.

Case Study of a Recent Client

A recent client Joanne, who is writing a book for her young women audience of compulsive food bingers, said this after two coaching sessions: “My ahas? I found my voice! It’s great to know my chapter will inform and entertain the young women who need my information. When I tightened this up early, I dropped a lot of passive verbs and replaced them with action verbs, I replaced adverbs such as –ly words with more specific substitutes. In the chapter middle, I added four client case studies with dialogue that showed and didn’t tell, but illustrated how I work – giving specific steps and solutions for these young overeaters. As I wrote the first chapter draft. I didn’t notice these old writing habits before my book coaching session. The time I invest will be around 6 sessions. It will pay off, because I can be confident this book will sell well to my best audience – young women bingers. Once I get in the new active sentence writing habit that engages my readers, my chapters will almost write themselves. Getting feedback early on makes me know what to do for engaging chapters in the rest of this book and the next.”

Last Words

What do you want? Certainly not selling only 150 copies that disappoint many authors. Find a way to do it right the first time. Don’t overlook that non-fiction writing should include these creative non-fiction skills. Even if you wrote a few chapters, you can still get early feedback before you leap into continued mistakes that keep your audience from recommending your book.

Sharing is Caring!

Please feel free to comment and tell us about your chapter writing mishaps and best format. What do you do that makes your chapters exciting and engaging? What do you need help with? 🙂

Published by Judy Cullins

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  • Daron Henson

    @ Judy – Thank you for this outline given on improving the writing of nonfiction books. Your advice is always valuable.

    Thank you.

  • Carlos Gonzalez

    hello, how are you, need advice and help me understand how to make a book??

  • Sharon

    I am nearing the end of my non-fiction book and these tips help, thank you.

  • Judy Cullins

    Daren, glad you got value from this post. What’s your title? Good luck with your adventure.

  • Judy Cullins

    Carlos, Didn’t this blog show you how to get started? If you want more details, I advise you to read this book and listen to the audios at

    After you read and digest you may be ready for some phone coaching.

  • Janis Currie

    Thank you for the advice, really appreciated.
    I am writing 3 books (ebooks the idea) and getting myself all confused. Although they are different they are interlinked. So info from one can become info in another.
    I think I need to begin on one and finish it, and begin the next.
    All your tips are very helpful, thank you

  • Judy Cullins

    Janis, It’s Ok to have info overlap into other books. You answered your own Q-do one book at a time and include all things inside that help sell the book.

  • Terd Ferguson

    Awesome info! Helped with creative process!

  • judycullins

    Hi Terd Ferguson,
    Glad you got value from this piece. An even stronger help for you would be reading ch 2 and 3 of “Write your eBook or Other Book Fast! –package at It’s like a fill in the blanks—so easy to do.

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