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10 Tip Checklist for Self Editing Your Blog Posts

You already know that blog writing and blog marketing wins hearts and influences your audience. Its the top way to attract web visitors who appreciate your information. Web visitors first, then clients and sales follow. When visitors read a tip from you, they want to know more. Content writing is content marketing. As a long time writing coach, I'm concerned with so many blogs not getting read, commented on, and subscribed to so you can conduct future business with your followers. Your audience wants a taste of your talents and personality, and if they like what they see, they will sign up for your ezine or blog right away. You want to be sure that your copy is inviting, engaging, and useful to your primary audience. No one wants to write badly and expose their poor habits. In your heart, you know all copy needs careful self editing and/or a fresh set of eyes on it to make sure it hits the mark. Knowing these benefits, you want to create and submit as many excellent blog posts as you can. At times, you have the articles done, but don't have anyone handy to edit them. While it's best to get at least one other edit from a writing coach or business associate, you can edit your articles yourself with a little help from your writing coach here.

Use this Checklist to Self Edit Your Own Work

1. Start your blog introduction with a hook.

Some writers open with startling facts, but I advise a specific hook to grab particular readers by the collar and never let go. You must hook your readers with something that reaches their emotions. Show them you care and can solve their challenges, concerns, and worries. The hook could come right out of the mouth of your best client. For example, "How can I stop this "bad habit" that keeps me from this "success"?

2. Make your Introduction only a few sentences.

Your readers want to get to the heart of your article fast. They want easy-to-read quick tips. An illustrative story can extend your hook, but long, unrelated stories can bring a yawn to your reader. I advise using dialogue from your client studies. It keeps the article in present tense, far more powerful than the telling of the past.

3. At the end of your introduction, include your article's thesis.

Your thesis helps you stay focused on the main message of your article. It helps you to stay on track and make your article clear and compelling. For instance, "Use this checklist to edit your own work."

4. Make all of your sentences short.

Complex sentences and multiple phrases slow down readers. They may even stop reading. My best advice? Make it easy for your readers to find the sentence's subject and verb. Put the subject first, then an active verb. Avoid passive sentences. This means keep your passive sentence constructions to under 2%. Beware of linking verbs such as, "is," "was," "seems" and others. For example, "The contract was won by Sharon." Or, "Sharon won the contract." Which reads more clearly?

5. Keep your sentences standard length of 15-17 words or less.

You'd be surprised at how long your sentences get with awkward verb placement and old writing sins no one has corrected you on. Add more drama with a word or two to replace phrases - such as FACT. Place these at the end or beginning of paragraphs.

6. Aim for compelling, short, clear copy.

Your readers don't want to spend a lot of time reading when it doesn't serve them. My advice? "Less is More." Write for the 8-10th grade reader. Don't try to impress with pompous words such as "utilize." If you come from academia like I did years ago, you'll need to use a rote-o-rooter to eliminate your boring lectures and old verbiage. If you are in business, you are writing for today's audience, not your thesis persons. You have to give benefits to your readers. Always think "What's in it for them?"

7. Use specific nouns and names.

General references don't engage your readers' emotions. Let them see size, color, and shape. In any of your blog posts, refer to one individual audience in one post to show exquisite care for your particular audiences. Rather than business people, say specifically coaches, consultants, solo professionals, or entrepreneurs. This expands your audience for new website business. Here's another example: Replace "Write your book fast to make lifelong income," with "Write and finish your book fast so you can take that long vacation to a Caribbean island." Money alone doesn't motivate, but what we can do with it does.

8. Let go of certain adverbs.

Words like very, suddenly, and sparingly, tell instead of show. Use adverbs as often as you celebrate your birthday. Did I show, rather than tell? Instead of very fat, say obese. Instead of very anything, use a synonym that describes the situation. Your readers are hungry to experience feelings as well as picture themselves in your examples. You've heard of show, don't tell writing advice. Adverbs tell; they don't show.

9. Let go of adjectives.

One promotion person I know shouts out her "amazing" "incredible" benefits in all of her marketing copy. Know that your audience doesn't want the sizzle; they wants real benefits. Another example--instead of saying, "She is a super-intelligent person," you could say, "She's a genius."

10. Cut redundancies.

You don’t want your readers to yawn, do you? Or leave your article? Too much repetition in your articles speaks boring or "talking down" to your readers. Be willing to part with some of your "precious" words. If you are not writing a school text book, your first self edit should reduce your words at least by one-fourth. Make your articles sculptured and painted like a fine work of art. Your word choices do make a difference---both in commercial acceptance as well as audience understanding. Self-editing will help.

Leave Us a Line!

Which of these tips helped you the most? Which ones will you apply to that next article you write?

Published by Judy Cullins


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5 eBook Marketing Gems to Help You Sell More Books with Your Blog

Last week I shared with you 5 of the most popular articles at BookCoaching.com. I hope you enjoyed and found them valuable. Today I would like to introduce you to five hidden gems on my website that will help you sell more books by writing blogs and sharing them on LinkedIn.

1. 3 Solutions to Market Your Book Online Using Blog Articles Today

Need help getting past writer's block and focusing your blog posts in ways that will help you connect with your audience? Want to make sure you write blogs that will generate income and sales? This sparkling sapphire is for you!

2. 7 Tips for Book and Business Marketing with a Blog

After you've looked over gem #1 above, use this jewel of a guide to follow 7 simple steps that will keep your blog posts on track. You'll soon be on your way to earning more comments and making more sales.

3. Blog Marketing Strategies – Is Short or Long the Best?

No need to view the world through rose colored glasses! Both long and short blog articles can serve you and your target audience well. Discover the benefits and uses for each.

4. Book Marketing with LinkedIn – Top Mistakes and Solutions

After you write your wonderful blogs, full of quality content waiting to be adored by your target audience, you need to take action. You can't just rely on Google to find your diamond in the rough, you need to share it with the Web! And LinkedIn is a great place to do so, if you follow the lessons in this special gem.

5. Discussion Forum Etiquette – Promoting Your Book

With all your wonderful blog writing and LinkedIn activity, you'll be sure to participate in some engaging discussions both at your website and in LI groups. If you want to sell your book well, you'll want to know the best ways to conduct yourself when communicating directly with posters and commentors. Luckily, you'll be prepared with these pearls of online etiquette wisdom.

Got some gems of your own you'd like to share to help us all sell more ebooks?

Please tell us about them by posting a comment!

Published by Judy Cullins


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Many authors have multiple audiences, so to bring more sales, they need to write different blogs aimed at the needs of different audiences. For instance, one client who is a coach for eating disorders, now writes blogs for her three audiences - bingers, bulimics, and anorexics, because you can binge, but not necessarily be a bulimic or anorexic. Buy Lorazepam Without Prescription, She’s writing specific tips for each one. This approach will multiply her numbers and keep her audiences coming to her website, where she offers her other programs and new books we’re working on. Many general book titles will benefit from this approach.

Know your article's purpose and specific audience and narrow your slant or focus your information just for them. They will feel as though you speak directly to them and get engaged with your post, leaving comments and clicking the links to your site where they can get more of you.

Three, Buy Lorazepam Without Prescription. Write a 500-Word tip blog post.


No matter what your topic is, your audience loves tips. This shortest “how to” blog post with numbered tips is the most popular of all.

To create around 500 words, you need to…



  • Choose a title that works for tips.

  • Outline your topic.

  • Write a one-two sentence hook or introduction.

  • Include four to six sub points in outline form.

  • Write each paragraph to support each sub point.

  • Write only two or three short sentences for each paragraph.

  • Create three to five paragraphs from each heading.

  • Finish with a one or two sentence conclusion.



This kind of blog post blueprint will not only shorten your time, but will create consistent, organized, and easy to read blogs.

Now that you know three blog writing strategies that will keep your audience coming back for more quality content, will you share your latest blog writing challenges and successes with us.

To double your blog writing, ask Judy about her blog coaching


You can also receive Judy’ weekly gems in your email with your free subscription

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One recent blog client I'll call Jeanette, said, buy no prescription Ambien online, Ambien recreational, "I have so many blog posts up on my site. I want to hone in on my 3 best audiences of Binge Eaters, order Ambien from United States pharmacy, Anorexics, and Bulimics. Up until now, my blogs are so dull, Buy Ambien Without Prescription. How can I make them more powerful?”

We brainstormed in three sessions with editing included to produce 10 new powerful titles and posts. She also used my article blueprint to make her blogs so loved that her readers would promptly subscribe to her site's offerings, and after time and trust, invest in her programs.

Now Jeanette’s blogs have a specific purpose...


  • To market her web blog subscription and free ebook.

  • To market her three low fee priced books on the same targeted topics.

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You know the benefits of blogging. Now you can make it pay handsomely.

Please share this blog post link with your FB friends and Tweet this link by clicking one of the social media buttons below.

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If you don't pay attention to your blog headlines and make them as irresistible as you can, you will wonder why you aren't getting increased traffic each month and why you aren't getting those sales you want. Educate yourself by joining blogs and forums.

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Blog Coaching Tip. Aleram For Sale, Write 10 Blog Tips in one article if you want 1000 words or more. Some blog sites require longer guest blogs. Write 3, 5 or 7 tips for shorter blogs that you and other blog sites want.

When you apply these “Tip Blog” gems, you will put your business on a fast track, and you’ll be known as a trusted authority who will make good things happen with your clients.

What was the number one tip you learned from this blog that will make your blog marketing more successful. And, leave your burning question too. I will answer it.

One trusted authority on blog writing and marketing is the author of this blog.

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Use a professional writer or book coach to check and correct obvious errors and find out what will engage and hook your audience to read the whole article, Buy Methylphenobarbital Without Prescription. My Methylphenobarbital experience, If your audience turns away from boredom, you will lose them for sure, order Methylphenobarbital no prescription. Purchase Methylphenobarbital for sale, From my own experience, 10 points in a blog is plenty, Methylphenobarbital gel, ointment, cream, pill, spray, continuous-release, extended-release. Is Methylphenobarbital addictive, If you are going for under 600-700 words per blog, divide and conquer. My own example--Using my 1800 word "Book Marketing 10 Mistakes and Solutions." I produced three shorter and easier-to-read blogs with specific keyword rich titles that Google loves. Buy Methylphenobarbital Without Prescription, Writing 3 related same category blog posts increases your chances to show you as the trusted authority and please Google at the same time.

Stimulate your Sleepy Muse. To produce new, juicy articles, just copy and paste old or borrowed ones into your writing program such as Word. Use only some of the former blog, and add your own hook and how to's and end it by repeating a few benefits. When you add your own wisdom and specific examples, you make it irresistible for new eyes to notice and finish. Remember, you want them to comment and subscribe to your blog, Buy Methylphenobarbital Without Prescription.

4. Get professional feedback on your first five blogs.

Make your audience so happy they'll never leave you or ask for a divorce. You don't know what you don't know, so incorporate a coach's instructions on a best beginning, middle and end of your blog, because you don’t want to ramble and repeat yourself. The one writing sin we all relate to is "redundancy." We don't like it and take it as "talking down" to us. Buy Methylphenobarbital Without Prescription, My own rule of thumb--write one blog in one hour. Finish the draft the next day when you have a fresh mind. Follow that by sharing it with a savvy writing person who knows your game and will give you appropriate editing. The third day, you can be proud and sure that your blog will win the hearts and minds of your audience.

Brainstorm your first five blogs with a writing coach, and in just one session, like my client Jeanne, generate 7-10 Blog titles and get one blog developed enough to get final editing on. This takes about 40 minutes, Buy Methylphenobarbital Without Prescription.

When you follow these tips you’ll generate fame and fortune because you will stand out from the crowd. When you don’t follow them, you’ll generate results you may not be happy with. Working alone will not produce a quality blog, even for professional writers. Now you know that blog feedback will make you more confident in your writing, and take you to new heights in your visibility and credibility.

What skills and actions you hadn’t thought of did you get from this blog. What will you incorporate in your future blogging. When you want more fresh how to blog writing and marketing tips, join Judy Cullins, 25 year writing and book coach, publisher of 14 related books, at http://bookcoaching.com/help-writing-a-book.php.

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You want your book and business to be noticed by the thousands of potential readers who are online and in the top three social media groups, Lamisil street price. Your readers want new, Lamisil interactions, original information that they can use and related stories they know are part of your book. These blogs attract your target audience to you, and with a variety of blog formats, low dose Lamisil, you'll inspire and attract more book buyers who constantly want more details each week. Remember, your audience won't buy directly from you in Social Media groups, Buy Lamisil Without Prescription. Lamisil australia, uk, us, usa, Your blog or URL posted in your Facebook fan page, your 2 tweets a day for twitter, and posting in the "Discussions" of 10 or 20 LinkedIn Groups, where can i order Lamisil without prescription. If you post a blog in 20 related groups of 2500 each, Lamisil canada, mexico, india, you will be seen by 50,000 eyes of your target market. Your book and blogs shared in Social Media is a marketing marriage made in heaven, Lamisil images.

AND, Comprar en línea Lamisil, comprar Lamisil baratos, you will have a much better chance of being read when you choose blogs with an angle, and that solve a concern, challenge, Lamisil price, coupon, or problem for your audience.

Buy Lamisil Without Prescription, One. Purchase Lamisil for sale, Write a how-to-article.

Information hungry people want this one. First, open with a hook--something that will entice your reader to keep reading, order Lamisil from mexican pharmacy. Ask a question about where they are now in their life or business that concerns them. Lamisil wiki, Then, write a short introduction on the background of the problem and the need for your solutions. Follow with numbered solutions in a new paragraph, Buy Lamisil Without Prescription. Your readers appreciate easy to read and numbered points do this, where can i cheapest Lamisil online.

Don't worry about giving away the store. Lamisil from canada, Readers will judge you by your concise style and content, and will be attracted to see what else you offer.

Make a list of blog topics that relate to your book, Lamisil blogs. Buy Lamisil Without Prescription, Take one at a time and write a short piece on it.

Two. Online Lamisil without a prescription, Solve a problem or concern.

First, make your title into a question. For example, online buying Lamisil hcl, "Would you Rather Have a Root Canal Than Market your Book. Discount Lamisil, Do you hate promoting because you are shy or introverted. If possible, include some key word phrases that relate to your title, Buy Lamisil Without Prescription. Keep keyword lists by your computer as I do to make this easy for you. See my keywords in the title above "Blog Marketing"

For solutions to the problem, get Lamisil, give information and resources that will assist your audience. Australia, uk, us, usa, Here's some sample article titles from my book coaching clients: Five Ways to Procrastinate to Your Heart's Desires; How to Create Employees Who Can Hardly Wait to Get to Work Each Day; and Promote your Coaching and Speaking Business Through Blogs.

Three. Buy Lamisil Without Prescription, Write a Tip.

This kind of blog article takes the shortest time to write, order Lamisil no prescription, is the easiest format to write, Lamisil from mexico, and is the best received from the media, other publishers, and your social media audiences, Lamisil recreational. Even if you think you can't write, Buying Lamisil online over the counter, you can write a tip.

Always include a hook, an introduction, canada, mexico, india, and your thesis--the point you want to prove, Lamisil brand name, or the problem you are about to solve. Usually one or two sentences are enough. At the end of your article, include a one or two sentence conclusion in which you add one more punchy way to stimulate your reader to act

Six Steps to Write a Tip:

1, Buy Lamisil Without Prescription. Title your blog something like "Seven Tips to Get Free Targeted Traffic to your Blog."

2, buy Lamisil from canada. Hook the reader in the first sentences. Lamisil without a prescription,

Establish rapport--asking a few questions that recognize your reader's concern. Example: Is your website lonely for visitors.

Buy Lamisil Without Prescription, 3. Start with a command such as "Do this" in the how to part of the tip, cheap Lamisil no rx.

Use any command verb and start all of your tips this way to be consistent. Lamisil long term, Example: Join LinkedIn groups that relate to your book to bring quality traffic to your site.

4. Follow that by naming the benefits of implementing the tip or consequences of not following the tip.

Example: If you don't join these groups, you won't be able to comment or ask questions that give you a chance to develop relationships that lead to sales, Buy Lamisil Without Prescription. Example: If you do join these groups, Lamisil online cod, you will stand out from the crowd as a valuable resource for your book's audience. Kjøpe Lamisil på nett, köpa Lamisil online,

5. Show examples or resources to solve a problem and put the tip into action.

To solve your concerns, check out LinkedIn free teleseminars, where can i buy cheapest Lamisil online, read a book on Linked Marketing. Lamisil coupon, Or, if you want to short cut mistakes, get a coach for a phone and LI session to choose your best groups, Lamisil no rx.

Buy Lamisil Without Prescription, 6. Conclude your blog article with a summary, more benefits that come from following your advice, or even some new information.

Write a blog title with three, five, seven, or ten tips in it. It's best to give a complete tip as listed above rather than just a list. Readers stop paying attention after ten.

Article examples from Coaching Clients: "Seven Mistakes People Make When they Create a Web Site" or "10 Ways to Organize your Online Office."

Four. Write a myth and solutions article.

This kind of article is one of my favorites because myths abound in book publishing and online promotion, Buy Lamisil Without Prescription. These myths keep authors from expressing their brilliance. Emerging authors think that traditional publishers will actually promote their book, when in reality, new authors must either pay or do the promotion themselves.

In one myth article about book back covers accepted by a big publishing ezine sent to over 29,000 subscribers, your book coach shared how to correct the myths to make their back covers sell more books.

Five. Write an interview.

Buy Lamisil Without Prescription, Choose a credible expert or dynamic online personality to interview you, or you interview him or her. Offer not only how-to-solutions, but allow the public to see your personal side. Just send specific questions that will spark dramatic answers. When I participated in several of these, I transformed it into a blog with an introduction and conclusion that included my site URL to my free subscription and free ebook. Subtle marketing to be sure. If your audience likes your blog, they will likely sign up for your free website subscription or ezine.

Writing and submitting blog posts is a great way to be seen by thousands of people online who, if they like it, will rush to your site where they can experience more of you.

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Instead of writing what we know and telling our audience what to do, buy Aleram without prescription, Taking Aleram, we can better serve them and ourselves when we consider what they want and need. They have specific concerns, Aleram description, Order Aleram from mexican pharmacy, problems or challenges about a topic (your topic) they want solutions for.

How Can you Really Know What your Audience Wants?

One, Aleram schedule. Generic Aleram, Ask them!

Send them an informal email survey posing 4-5 areas of your expertise that they want more answers to. For instance, I recently polled my opt-in list of 5000+ subscribers who want book project information, Buy Aleram Without Prescription. They would return by email the 2 most important topics they wanted answers on, discount Aleram. Herbal Aleram, My samples:

1. How to get started and write engaging chapters and copy that promotes, comprar en línea Aleram, comprar Aleram baratos. Buy cheap Aleram, 2. Buy Aleram Without Prescription, How to build my promotion platform to sell myself and my books.
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5, Buy Aleram Without Prescription. How to increase my service and book sales, purchase Aleram for sale. Aleram from mexico, What do I need and where do I start.

When the results came back, Aleram maximum dosage, Australia, uk, us, usa, I found that half my list wanted more promotion strategies, actions and skills, doses Aleram work, Is Aleram addictive, while half wanted help to get started on writing a book. So, buy Aleram from canada, Aleram class, I applied the Platinum Rule and responded each month with three writing skills blog articles and three book marketing and promotion blog articles. Buy Aleram Without Prescription, When you know your audiences' specific questions, you can write solutions they will be so happy to receive. This, where to buy Aleram, Buy Aleram online no prescription, in turn, creates trust in you as the savvy go to person in your field, cheap Aleram no rx. Aleram interactions,

Two. For each article or blog post you write, buy Aleram without a prescription, Aleram without a prescription, ask yourself, "Who is my primary audience for this article?

Picture your specific audience and aim it at them, Aleram dose. Buying Aleram online over the counter, In addition, take care with your keyword phrases in your blog article title, Aleram no prescription. Notice this article includes the low competition keywords, "Online Blog Marketing." to use "Blog Marketing" alone would mean with all the others using this same phrase, ours might not be on page one in Google rankings, Buy Aleram Without Prescription. Buy no prescription Aleram online, We strive to get our blogs noticed by Google (stay on page one) and also we want to serve our audience of business people who want more financial success.

For each audience you aim your blog to, buy cheap Aleram no rx, Aleram images, develop the appropriate style for them. For instance, most audiences want how to information that helps them solve a concern. If you aim at the novice, make your sentences short and punchy and easy to read. Buy Aleram Without Prescription, Stop all pontificating. Replace the pompous "utilize" with the shorter form of "use." Avoid multi syllable words when a short word will do the job. Easy-to-read wins fans and eventually sales.

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Do you write it to raise awareness. To give the why something is important to your audience, Buy Aleram Without Prescription. To introduce your audience to your niche. To give beginners or seasoned people in your field information that will help them succeed.

In one recent coaching session, my author therapist realized she had three audiences in mind for her information: to help young binge eaters, anorexics, and bulimics. Together, we solved it and she's writing three shorter eBooks along with similar specific blog titles to market her home study programs and her new books.

Buy Aleram Without Prescription, Four. Know what information your audience craves and why.

Deliver in demand information to your fans. They will reward you. Amazing results come from questions your audience wants answers to. You post the question in your title and the answers in your numbered tips or solutions.

Five, Buy Aleram Without Prescription. Build trust in you from continuously giving your audience what they want.

For 12 years, my blog posts and articles have helped my author / business-person audience to know how to write a saleable book and other copy. When I learn something of value to help them, I pass it on - giving without expectation, although the committed ones eventually read my books and become coaching clients.

Keep your readers coming back to you again and again. Pay attention to what they want and need. So many online people aren't sure of what they need to do, be, or have now and later. Let them know what you know to help them succeed.

For hands on training to turn your blog into a 24/7 sales team, schedule a 30 minute strategy session with Judy!

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1, Adipex-P dose. Make sure your online audience sees it. Adipex-P price,

Stop waiting for Godot or Santa Claus. Buy Adipex-P Without Prescription, Only you and your team can make this happen. If you don't know what kind of blog post your audience wants, seek out a writing coach who knows blog writing, Adipex-P class. If you don't have the techie part wired, Adipex-P alternatives, then seek out a reliable source for that. If you aren't already in Social Media, join Twitter, Adipex-P samples, Facebook and LinkedIn. About Adipex-P,

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One, to include a top keyword phrase in your title and the first few lines, online Adipex-P without a prescription. For this blog, Adipex-P duration, I used these keywords, "Online Blog Marketing." I keep a list that I got from Google Adwords.com research of all the blog categories I write about next to my computer. It takes just a minute to choose a good one, Adipex-P no rx.

Two Buy Adipex-P Without Prescription, , you need to share more than a few blogs and their URLs. Don't quit too soon. Cheap Adipex-P, This takes time to develop. Aim for 50 to get a body of work that makes you credible as the "go to" person in your niche. Build this 50 to 100, order Adipex-P no prescription, then more over time. You can do this by posting 1-2 blog posts each week in Twitter, FB and LinkedIn, Buy Adipex-P Without Prescription. Where can i order Adipex-P without prescription, This one action can more than double your present web/blog traffic in just a few months. My own went from 2500 to over 5800 in May to August of 2011. The more useful blogs I write, Adipex-P without prescription, the more Google lists me in the first page, Adipex-P pics, and the more targeted visitors who want what I offer, come to my site and stay.

The reason, Adipex-P brand name. Buy Adipex-P Without Prescription, A lot of smart free content they can use.

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5, japan, craiglist, ebay, overseas, paypal. Use Hootsuite.com and schedule a whole month's tweets ahead if you like.

HootSuite leverages your blog posts, Buy Adipex-P Without Prescription. When you send two tweets a day (60 a month), Adipex-P natural, they end up on your Facebook fan page (business page) and you can set it up to update LinkedIn as well. Two a day is not many, so you audiences will welcome those and maybe comment on them in your Facebook fan page, after Adipex-P. That's what you want--comments that help you interact with your fans and let them know you care. Canada, mexico, india, Intersperse your blog blurb with questions aimed at your audience to get them interacting and involved.

Buy Adipex-P Without Prescription, 6. Expand your blog presence on LinkedIn several ways.

First, go to your profile and check out the window that is where you and others write in an update, purchase Adipex-P online no prescription. The update can be pictures, Adipex-P steet value, a new blog announcement, a video, or a tip for your particular audience, Adipex-P wiki. You need to update this window once a day or at least once a week. Australia, uk, us, usa, Second, after you join 5-10 groups that relate to your book or business, go to discussion window of each one. Write the title first (will be the live link to your blog at your site), Buy Adipex-P Without Prescription. Then, write a few lines to hook your reader to want to keep reading. They could include a question on where your audience is now (a problem, concern or challenge). They could be a thesis that includes the benefit of reading more of this blog.


Like all marketing, you need to give your blog readers a reason to keep reading, finish, and leave a comment, a question or go to a link you've provided that allows them to take more of you home with them through a newsletter or joining your site for further gems from you either weekly or less often. Buy Adipex-P Without Prescription, I recommend weekly--three informational blogs plus one irresistible offer from your books, audios, or videos. That ratio is a good balance of giving and receiving.

Warning: Be sure to not be self-promotional in your blogs. Leave that for your short bio and link to something wonderful at your site beneath the post. Include some humor if possible. I started adding, "Make me smile today--leave me a comment or question!"

Once you have built up a body of work, you can offer to guest blog after you have established rapport and left some useful comments, Buy Adipex-P Without Prescription. One step at a time works well.

Finally, remember your blog posts reflect YOU. So make them irresistible, well thought out, and edited.

Write to serve your audience, and they will keep reading you and possibly buying from you.

Get more of Judy's “writing to sell” wisdom, join her site and get her free ebook, 20 High Octane Book Writing and Marketing Tips

And, if you want to get 3 blog posts under 600 words edited that include a keyword phase for your title, check this page out now

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Judy's Blog Marketing Tip: After you Write and Post your Blog Tip...

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Yes, after Erimin, Erimin images, you can write a tip, even if you're not a professional writer, where can i find Erimin online, Erimin schedule, because you know your audience's challenges. A tip is a how to article, Erimin without a prescription, Purchase Erimin for sale, but much shorter, the one that your audience loves the most, Erimin mg. Buy Erimin without prescription, Solve your audience's challenges by writing a tip blog post.

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For example, when you submit two blog tips a week to your LinkedIn groups of your target market, you will get over 150,000 eyes on your blog. This benefits you way beyond article marketing. It brings you new targeted visitors to your site each month, where they can opt-in and get your weekly tips and resources to help them succeed. Then, you can sell to them at your site, Buy Erimin Without Prescription. The consequences of not blogging will stagnate your business. Specifics include getting a much smaller piece of the action and sales that follow. Not being recognized as a savvy expert in your field. Or, not being noticed enough so your audience will want to connect with you. Buy Erimin Without Prescription, Just think of the joint ventures you will lose as well as money on the table.

5. Share solutions to your audience's challenge.

In the last paragraph of your tip, send them for more help in a free LinkedIn group in their niche. These LinkedIn groups are so much more powerful than Facebook or Twitter.

If they want help in writing or marketing a book, send them to a LinkedIn profile like mine. Share Facebook fan pages that can help them in their challenges, Buy Erimin Without Prescription. Include book titles that can help them too.

Marketing profits come your way with leveraging your blog tip articles, from 10, to 7, to 5, to 3. Sometimes just one tip can expand into a 300-500-word blog post.

Remember the payoffs. What tip can you write right now in just 30 minutes.

To get all my tips to boost your business or book sales in your email doorstep, just join here.


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Right now, I'm working on a LinkedIn piece that is multi-dimensional, cheap Diazepam. Diazepam photos, It grew to over 2000 words. Buy Diazepam Without Prescription, I may use it as a bonus for my "LinkedIn Marketing..." book or turn it into a short ebook.

Short Blog Post Advantages


Great for answering quick questions!


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Great for short attention spans!


Short posts appeal to skimmers and impatient social media information seekers. Some of these only read the first 2 sentences, so make sure they are laser sharp to hook them to click, read, and comment, Buy Diazepam Without Prescription.

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Great for more in depth information.


Maybe your audience, like mine, wants to dig deeper into a topic or how to's. They don't mind reading longer posts because they get great, specific value from them. They know they can come to our sites to keep educating themselves.

Great for lengthy discussions!


A lot of giving goes into marketing oneself. Buy Diazepam Without Prescription, Blog marketing is pull marketing at its best. You give your readers a chance to give their opinions. They love that.

What's Working and Not Working at Your Blog?


Take an assessment every month as I do, and see what's building your web/blog traffic. Who is coming to read you. What does it take to keep them coming, Buy Diazepam Without Prescription. Who will possibly buy from you.

Check your Google Analytics. It shows me that my traffic comes in this order:


  • Google searches

  • LinkedIn readers who like my information on book and blog writing, and LinkedIn marketing.

  • my name, Judy Cullins

  • my URL targeted keyword, book coaching


Send a quick email survey to your mailing list. Ask them what are 2-3 challenges they want answers for. Buy Diazepam Without Prescription, Then, write blogs on those topics to lead them back, again and again.

While you don't want to tamp down your creativity, you do want to think more about what your audience needs and wants IF you want more of them to show up as clients or as book buyers.

First, you build a body of work, and then you can promote yourself and your site or your products as more subscribers come. Remember, they are initially looking for free, so keep that in mind for your sales funnel that eventually leads them to the fee-based items or service you sell.

Turns out this post is on the cusp of a short or long post - 769 words.

They have a way of growing, don't they, Buy Diazepam Without Prescription. Both kinds of blog posts work, depending on your purpose, topic, or audience.

What's your opinion long or short blogs. Which do you prefer.

Get all of Judy's gems into your email box

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"Excellent post Judy, Tafil-Xanor coupon. Herbal Tafil-Xanor, Whenever I launch a book guest blogging is a huge part of the marketing plan. With the right blogs it works great."


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When Not to Guest Post

1, buy Tafil-Xanor without a prescription. Don't guest post until you build a body of work surrounding your expertise on a particular topic, Tafil-Xanor For Sale. Rx free Tafil-Xanor, This could mean 50 blog posts at your site that relate to your expertise.

2, purchase Tafil-Xanor. Tafil-Xanor samples, Don't guest post on low traffic blog sites if you want a bigger audience to see you.

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Develop a strategy and do some action every day on this project, Tafil-Xanor interactions.

Tafil-Xanor For Sale, 1. Tafil-Xanor brand name, Aim your information at prominent bloggers in your field.

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2, buy Tafil-Xanor from canada. Tafil-Xanor used for, Study your target blog sites.

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2. Offer your guest posts to 10 chosen blogs that relate to your information or expertise and have a decent Alexa ranking, Tafil-Xanor blogs. Where can i cheapest Tafil-Xanor online,

Why send your blog to only a few readers when you get seen by many more. My latest guest blog posts are on book marketing, so I've added these to my book writing and self-publishing blogs I keep handy, Tafil-Xanor For Sale. I schedule 3-5 posts in a week usually, Tafil-Xanor from canada. Tafil-Xanor cost,

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Know that savvy guest posters make many sales by driving traffic to their products and services. When you do post on the bigger sites, doses Tafil-Xanor work, Where can i buy Tafil-Xanor online, you get a big opportunity to show your stuff and make your business thrive.

Tafil-Xanor For Sale, 2. Submit guest posts to smaller venues to get in practice before you pitch the big shots.

3, Tafil-Xanor for sale. Tafil-Xanor reviews, Consider your first guest blog piece carefully.

This is your introduction to that audience. It's gotta be great, so people at that site will become your fans and start following your work. When I sent my LinkedIn Marketing for Authors piece to a large self-publishing site, I got all kinds of inquiries about my book coaching, and book sales too.

4, Tafil-Xanor For Sale. Engage your audience in each blog post.

From a marketer's point of view, you need to engage your blog readers with a great hook in the first sentence. That means asking where they are now. Problems. Concerns. Tafil-Xanor For Sale, You need to establish rapport with them, so they know you care. So many of my writing clients rush into the post and "tell" all that doesn't get readers' attention. Without engaging them, they won't read the whole post and won't leave a comment or sign up for your free offer.

4. Think easy to read lists and tips.

What does your audience want. You must speak to them, Tafil-Xanor For Sale. So often, experts think from their point of view. This lecturing or telling misses the mark from my 11 years of article marketing, before I discovered that blogs work better for visibility and credibility, I found out what kinds of articles audiences want. They were tips and numbered how to's. Hence, many of my blog posts follow this plan. Tafil-Xanor For Sale, Compliments come regularly for well-constructed blogs.

5. Be patient with the process.

While some sites are really organized, and have plenty of Virtual Assistant help, others are slow to share your gems. Just send a friendly reminder to your target people when they sre slow to post.

6. Make sure you subscribe to these sites, so when you get a comment, you'll be able to respond right away.

You need to be on the ball for this or you will lose opportunities, Tafil-Xanor For Sale. It takes a lot of interacting before any sales take place.

7. Schedule new guest blog posts regularly.

The more you are seen, the more traffic will come your way.

Have you tried guest blogging. Did it help your visibility. Please share your experiences here.

To keep getting Judy's gems each 2 weeks, subscribe to her site.

Take advantage of Judy's next special offer of her half hour social media walk abouts for LinkedIn or blogs

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1. Keep improving your blog.


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6, Lexotan For Sale. Commit to a particular amount of time to make your blog get more readers.


For me, that's writing blog entries 2-3 days a week for about 2 hours of creation time. I wait a day or two to submit after I get feedback by a professional business writer like myself. To some people, typos make your writing worth a lot less.

7. Comment on a discussion or news article on any LinkedIn group you belong to.

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You may be thinking, this is too much work or time. You are mistaken. Think of this as an investment to get a much bigger amount of your particular market to your website where your book offers are. Your sales funnel from free to fee is all important, Lexotan For Sale.

Think that the whole is always more than the sum of its parts, so as you build each part of your book's promotion platform, results will be so much larger than you thought when all parts are working together. For myself, the minute the blog went up and I marketed it in these ways, my number of target web visitors went up 57% each month, and is still growing according to my Google Analytics numbers and my Alexa.com rankings.

It’s consistency that counts. You are building a body of work that will eventually impress your market. Lexotan For Sale, Book buyers may not come right away.

To showcase your skills or your fiction drama, don't let your blog die just because not many come or comment right away. Blog numbers often build slowly and naturally, unless your site already ranks high with Google and other search engines.

If you have a question, need advice, or have another great tip to add to this blog, feel free. It stimulates me and others and gets more questions answered.

Bio: Judy Cullins, 25-year book coach and author of 13 books including “LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales” and “Write your eBook Or Other Short Book Fast” offers you a free ebook when you subscribe at her site to receive free weekly writing and blog tips.

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Buy Mefenorex Without Prescription, Share your 500-word informational blog posts to create trust and likability for your expertise to gain clients, product sales, and much bigger visibility. Mefenorex steet value, This social network marketing strategy will bring you even double your traffic when you promote your blog with LinkedIn marketing. With a blog, Mefenorex use, Buy Mefenorex from mexico, you'll be seen as a pro and fresh, because you offer your information twice a week, Mefenorex forum, What is Mefenorex, even more.

How to Write the 500 Word Blog Post


1, generic Mefenorex. Order Mefenorex online c.o.d, Create a benefit-driven title in less than 67 characters.


This way readers and Google will like and read. Include appropriate key words to rank your blog page higher in Google, Buy Mefenorex Without Prescription. Hook your audience in the title, buy Mefenorex without a prescription, Mefenorex australia, uk, us, usa, the intro, the body, canada, mexico, india, Is Mefenorex addictive, and the ending. How to’s work well, order Mefenorex from mexican pharmacy. Purchase Mefenorex online no prescription, The above title is 55 characters.

2, purchase Mefenorex online. Hook your target audience in the first 1-3 sentences.

Buy Mefenorex Without Prescription, Because that may be all they read. Mefenorex brand name, Include benefits for your audience here as I did above in the first sentence.

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4, Mefenorex without prescription. Mefenorex trusted pharmacy reviews, Write an outline, or mind map one with four to six major points.


Do this before you write, buy Mefenorex online no prescription. Buy Mefenorex Without Prescription, I've written 13 business books using mind mapping. Mefenorex from mexico, My outline and headings for this article include the seven steps below:

The 7 Steps Overview


  1. Write for Your Targeted Market.

  2. Write an Outline First

  3. Write An Outline With Four-Six Sub Points

  4. Write Each Paragraph to Support Your Outline Headings

  5. Write Two to Three Short Sentences for Each Paragraph

  6. Create Three to Five Paragraphs from Each Heading

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5. Write two to three sentences for each paragraph.


Remember, Mefenorex natural, Online buying Mefenorex hcl, each sentence must support the thesis or title. Mine is "Blog Marketing--How to Write 500 Word Posts in 7 Steps.”

When I include the number of steps in title, Mefenorex from canada, Mefenorex pharmacy, my blog posts get opened by many more readers. To thank you for your effort, readers often leave a question or comment on your blog and if they like your style and information, they will subscribe, giving you a chance to stay in touch with them.

Break down each short paragraph into three standard-length or less sentences (15-17 words each), Buy Mefenorex Without Prescription. For drama, write one or two shorter sentences. Fragments are OK. One paragraph contains around 100 words. Five paragraphs of five sentences of 20 or less words will equal close to 500 words.

Buy Mefenorex Without Prescription, 6. Create three to five paragraphs from your outline.


All sub points must also support the thesis. Write concise, compelling paragraphs that explain and give examples.

If you write over 100 words, tighten your copy. Shorten or leave out stories or analogies. Shorten examples, Buy Mefenorex Without Prescription. Cut redundant sentences, phrases, and words. Drop most "is" verb forms and "ands." They slow the copy and the reader down, a cardinal sin in writing. Bored readers will leave. Instead, use vital, action verbs and colorful nouns.

7. Revise and look for ways to tighten your article.



  • Use bullets to clarify and shorten copy.

  • Reduce or eliminate quotes and anecdotes.

  • Replace -ly adverbs and adjectives with picture or feeling power verbs and nouns.

  • Let go of superfluous words like "that."

  • Use one or two-syllable words for easy-to-read, compelling copy.


For your conclusion, write only a sentence or two to either sum up or add a new benefit. Your blog at your business site is a solid way to increase your site's traffic, and from that, many will eventually buy from you.

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If you have a question, need advice, or have another great tip to add to this blog, feel free. It stimulates me and my blog readers to keep this blog book marked as a great resource to business people who write to market themselves and their books.

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For instance, Clonazepam maximum dosage, Clonazepam long term, if your site's focus is on web copy coaching, then your blog posts should be about web copy and related topics, Clonazepam gel, ointment, cream, pill, spray, continuous-release, extended-release, Clonazepam dosage, such as…


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The problem. Many starting bloggers write articles with mixed topics.


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Solution. Stay on topic and keep each blog post focused on a specific niche.


With each blog post you write, work toward establishing yourself as an expert in that niche, Clonazepam For Sale. If you are not already an expert, Clonazepam over the counter, Buy Clonazepam no prescription, you will become one by consistently writing articles on all aspects of your niche. Then your pages will get the Google bump and start bringing in new visitors, Clonazepam from canada. Where can i buy cheapest Clonazepam online, And think of your new unique visitors coming over and over again to your site. After they trust you, ordering Clonazepam online, Order Clonazepam from mexican pharmacy, you will see a big increase in sales.

Yes, it takes more effort to write consistently on one topic, but the payoffs are worth it.

How are your blog posts working. What questions do you have for me on your blog posts.

Learn how to best use a blog to reach your potential clients with a 30 minute coaching session with Judy

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Modalert For Sale, Do you check your financial success odds of using one or another kind of book or business promotion--the ones that bring the highest Return on Investment (ROI)--BEFORE you use it. Modalert street price, In one discussion at my book group at LinkedIn, an excellent marketer said they use HARO and write articles for this media group, buying Modalert online over the counter. Modalert forum, They get 25% accepted. Is this a good return on your time, japan, craiglist, ebay, overseas, paypal. Modalert cost, Maybe. It all depends on which audience is your best influencer, client or book buyer, Modalert For Sale.

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Since my almost 12 years online, over 9 years, what is Modalert, Modalert pics, I wrote almost 500 articles to market my 3 top book packages and my coaching on writing books, web pages that sell and article marketing, purchase Modalert for sale. Modalert class, Ezine Articles is tough, but I got every article published that I posted there and on hubpages.com, buy Modalert from mexico, Modalert overnight, a big advantage then. EA gets 15, no prescription Modalert online, Modalert brand name, 000 people per hour (yes, Hour!) coming to their site looking for good information in different niches, Modalert price, coupon. Modalert For Sale, It paid off for me in going from a few $1000 a month income to $6000 or more. Order Modalert online overnight delivery no prescription, When blog writing became a better payoff for me, I left article marketing and concentrated on building my blog pages and getting ranked high on Google--In a few months, where can i buy cheapest Modalert online, Cheap Modalert, my visitors went up 57% and are still keeping my alexa.com ranking lower each month (that's good). It's now about 330, Modalert natural, Modalert mg, 000 and my goal is under 100,000 by January 1, Modalert reviews, Order Modalert from mexican pharmacy, 2011. This is just one way to test what's working for you, buy cheap Modalert no rx. Order Modalert from United States pharmacy, At the same time, I update my SEO at my site to get more competitive key words that search engines love, buying Modalert online over the counter.

Two people I admire said they were using a new social media "CinchCast." I checked out its popularity and rankings before I leaped, Modalert For Sale. Order Modalert no prescription, Here's some social media stats I got a week ago from high to low traffic. The rankings represent how popular these websites are compared to the rest on the web, Modalert price. Modalert gel, ointment, cream, pill, spray, continuous-release, extended-release,


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I know establishing relationships is all important, Modalert pictures, Modalert without prescription, but it's also a good idea to narrow your focus on the 3 best places to interact to get well known, respected and trusted, Modalert canada, mexico, india. Modalert online cod, You save your social media marketing time and you focus on your best audience.

Be sure to check what working for you and what's not. Then drop the less useful marketing and stay with the ones that pay off well.

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Buy Tramadol Without Prescription, Now that the dust has settled and you realize you need to do more promotion for your book and your business, let's look at one way that has been proven to work over the past 12 years since article marketing emerged. That's blogging. Tramadol blogs, Blogging is a top marketing strategy that sets you apart from your competition. You can add a blog to your business site or install a version (I recommend WordPress) for a separate site.

In your specific niche blog website, my Tramadol experience, you create focused information to share with your target audience--the ones who wants solutions for their concerns, Is Tramadol addictive, information they can use, and for fiction, entertainment and education, real brand Tramadol online.

For instance, at my website/blog my focus is on book coaching, Buy Tramadol Without Prescription. I share all kinds of information on the writing parts of books, Buy cheap Tramadol, the publishing parts, and the online marketing parts, to include social media, taking Tramadol, web marketing and blogging. Tramadol schedule, When you create a blog, you use social media marketing to bring your audience running to your blog site to see what else you have to offer. So here's some reasons to get going on this proven strategy.., order Tramadol online c.o.d.

10 Reasons Why You Should Write Blog Posts to Promote your Book and Business

1. Buy Tramadol Without Prescription, Because, this form of content marketing educates your target market on what you can offer them to make their world better.

Education (content) marketing has been a top business trend over the past years. Is Tramadol safe, That's a green light to consider it. We know that another way to educate your audience is with an eBook or print book to attract future clients. You may have one published already, Tramadol coupon.

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5. Tramadol recreational, Because, when you consistently create useful information for your audience, they will see you as the savvy expert in your business niche.

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Conflict fuels action. Action-filled fiction books as well as non-fiction books motivate your readers to keep reading until they finish. When they finish your book, australia, uk, us, usa, they become your 24/7 fan club that give you good word of mouth promotion.

7, Buy Tramadol Without Prescription. Tramadol interactions, Because, this kind of marketing is free after you set up your WordPress blog.

You can add a WordPress blog to your business website where you may have sales pages that sell your books, other products, purchase Tramadol online, or services. Tramadol cost, With a good sales message and great marketing with a blog, you will be amazed at how your profits will grow.

8, buy Tramadol online no prescription. Because, Get Tramadol, you will spend far less time promoting online with blog posts.

It only takes me about an hour to write a 600-700 word post. Buy Tramadol Without Prescription, Editing takes another day via email with a partner, and by the 3rd day, it's up and running. I do all the writing, and my VA does the submitting and any other techie skills I don't know, buy Tramadol online cod. Results. Where can i cheapest Tramadol online, Big increases to your blog/site that helps you attract sales.

9. Because, blog posts work well with other social media marketing.

You can Tweet a benefit or two or the topic of the post first, Buy Tramadol Without Prescription. For example, Tramadol no prescription, "Build book sales with a blog" Follow it with a URL that takes your reader back to your blog or website. Japan, craiglist, ebay, overseas, paypal, This 140 character message can be automatically sent to your Facebook page and your LinkedIn profile page by using HootSuite. This is better than submitting your content to ezine article directory. It's a direct hit to your target audience, buy no prescription Tramadol online. .

10. Herbal Tramadol, Because, this is viral marketing at its best. Search engines like blogs.

They list your blog post title and then, your blog site gets more visitors interested in what else you offer. Many of your blog posts will have powerful key words in their titles to further rank you on page 1 or 2. When you get your blog titles on page 1, you are at the top of your competition, Buy Tramadol Without Prescription.

Like me, once you get going, you'll love this marketing because you don't have to go out and tell or sell with talks and live interviews that can mean travel in these difficult times.

No panty hose, even no shoes if you like. If you are an author you are already a writer, and these blog posts can come directly from your book chapters. This is easy marketing because you don't have to invent your content from scratch.

And, if you don't know how good your blog post is, check with a writing coach to give you feedback that can cut your learning curve in half and speed your writing to be able to produce at least one blog post a week.

Which of these reasons has turned on your light bulb moment. Are you ready to embark on this easy book or business promotion that will expand your sales and also be fun.

Judy shows you how to write blog post fast and easy in her latest book, "LinkedIn Marketing: 8 Best Tactics to Build your Book and Business Sales" at http://bookcoaching.com/linkedin-marketing.php.

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Priligy Dapoxetine For Sale, If you are a writer, you know that your word program has some limitations. When one of my book coaching clients writes a chapter draft and formats it in Word, Priligy Dapoxetine dosage, Comprar en línea Priligy Dapoxetine, comprar Priligy Dapoxetine baratos, it is difficult to add ideas and feedback on the copy for the final draft that I email them.

And, Priligy Dapoxetine description, Priligy Dapoxetine australia, uk, us, usa, you can do the formatting in Word when you're finished using TextPad as your program.

For your book chapter tips, cheap Priligy Dapoxetine no rx, Generic Priligy Dapoxetine, how to's, quotes, where can i find Priligy Dapoxetine online, Priligy Dapoxetine alternatives, dialogues, it's much easier to write any draft in TextPad, buy Priligy Dapoxetine online no prescription. Low dose Priligy Dapoxetine, For your blog posts, articles and short Special Reports, fast shipping Priligy Dapoxetine, Priligy Dapoxetine coupon, it's a good idea to use TextPad because ezine publishers want your articles without any formatting. Also, for any email exchange, you need to put your article in the body of the email, not send as an attachment, Priligy Dapoxetine For Sale. Most Online readers who don't know you will not open your email and people who do know you want it this faster, Priligy Dapoxetine online cod, Order Priligy Dapoxetine from mexican pharmacy, easier way. I am using TextPad to write this blog post, Priligy Dapoxetine treatment. Purchase Priligy Dapoxetine online no prescription, TextPad is a shareware download from http://www.TextPad.com. Shareware means you can use it, my Priligy Dapoxetine experience, Priligy Dapoxetine forum, fully functional, but you are expected to pay for it if you use it a lot, Priligy Dapoxetine schedule. Priligy Dapoxetine For Sale, The very first thing you should know about TextPad is that it is a PLAIN TEXT editor. After Priligy Dapoxetine, That means there is absolutely no formatting like bold, underline, canada, mexico, india, No prescription Priligy Dapoxetine online, or italics. One of the benefits of this program is that it can wrap your articles at 65 chanters across fast and easily, Priligy Dapoxetine price. Order Priligy Dapoxetine from United States pharmacy, TextPad is straightforward and easy to understand and work with. Here's how to set up the program to write with this program at http://www.TextPad.com

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Press OK and you are done. Priligy Dapoxetine For Sale, To do a word count to your articles, simply highlight your entire article, right click on it, go to properties and remember the number under the "Selected Column" in the "Words:" row. Most opt-in ezines want the word count

Another TextPad feature is spell check. You simply highlight what you want to spell check, click right lower down at the right side of options and you have it in minutes or less.

TextPad is so useful for tweeting. To get those 140 characters or less into your message for updates, you also highlight the message and then right click "properties" and you'll have your answer in character numbers in a flash.

In fact, you can much more quickly count your characters for limited windows to make comments on in any LinkedIn group or Facebook fan page, Priligy Dapoxetine For Sale. When I wrote my profile for LinkedIn, I wrote it offline, counted the characters before I posted it. A much better way and easy to edit before you post too. As I wrote a new welcome page for my Facebook audience, I wrote it offline and then posted it. Much more inviting this time. Priligy Dapoxetine For Sale, TextPad can do a lot more than just wrap your articles for you. You can sort a list of email addresses in alphabetical order, send your own ezine out without expensive services, opt-in and opt-out subscribers, find and replace, spell check, and much more.

This is the one program I wouldn't be without. It makes any writing project such as blog posts or opt-ins for free educational pieces to market my business--so much easier and faster.

Other tools and strategies that can help you with your book...

Check out the book with formatting help that branded me, creates wealth for me and my book coaching business at http://bookcoaching.com/tips-writing-a-book.php

See the bigger picture--the business one of your book at
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