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Why You’re Not Selling Your eBooks - 3 Problems to Overcome

Why You're Not Selling Your eBooks

Do you complain, "I've put my ebook on Amazon and have had no luck? I've sold less than 100 copies."

Well, here‘s the thing. I don‘t believe there‘s a whole lot of luck involved in book selling. Enjoying big enough book sales that make you a living involves marketing yourself effectively.

FACT: Most eBook writers don‘t market enough.

They think that it was a big enough push to finish their book. They sacrificed social and family time to get their books done. And marketing? They know it's important, but they don't know that if they don't apply long term proven marketing strategies, and that means daily attention for at least two years, they won't realize their book dream.

Hoping and Wishing Won't Work.

Remember Santa Claus? The Tooth Fairy? Eventually, you learn the truth - and it hurts at first. Then you realize you are at the helm of your great book adventure and you want what all authors want - your target audience to read and get value from your book.

To Make your Books Sell Well you Need to Overcome These Three Problems:

Problem One. You're not marketing.

When new authors come to book coaching, they share that they first tried ads in magazines or newspapers because they didn't know any better. This is one of the worst steps yet, because it doesn't target the book's audience. It's so bad, I wouldn't count it as marketing at all. Authors make this costly mistake thinking they can do it all alone. They don't want to invest much. While we love freebies, we need to invest a bit. Most authors don't even have a book marketing budget.

Instead of Luck Create Good Fortune

Think of the little fish in the big pond. They don't stand out from the crowd. Wouldn't you rather be the big fish in the little pond - where your primary audience can find you, get to know you, like you, and follow you? Feed your audience what they want. You need to know what your audience wants before any marketing will succeed. When you find out where your potential readers go, such as social media groups, make your presence known there and start to build a fan base of people who can hardly wait to get a hold of your work. The fortunate authors take marketing actions every day. This principle works for any success.

Problem Two. You don‘t know how to market.

Recently, one writer commented on my blog that she was already writing her third book, yet made only a few sales on the first one. If this is you, stop writing right now. Learn the reasons why! When you get no results on your first book - it's a warning something's amiss. Inexperience is fine, but you need to know that you are not a natural at marketing. You need to learn it. Start by studying a recently written book because the Internet changes every few months. So will your approaches. When on social media, notice all the teleseminars and webinars that can educate you, at least generally. When you want more specific valuable strategies and action steps, find a book coach and get a strategy session to get you going in the right direction the first time, before all those costly time and money mistakes. QUIT WASTING TIME on what doesn't work. Don‘t keep wasting time on marketing that doesn't sell books.

Problem Three. You don‘t have a promotion-minded website.

When I asked one new client about her website, she said she would hurry up and do it herself. That will not work for her. She came to me after using a 10 hour promise book coach, so even her chapters were not clear, not focused, not specific and were not set up for easy reading. Easy reading is not easy author writing. Old writing habits die hard and even professionals, though many don't realize this, need book chapter help that also markets them.

Simple? Yes, but you need to know how.

She agreed to do a website strategy session around her book's sales letter. She didn't have any idea how important web landing pages are.

Most important - you need a landing page with a book's sales letter to entice eventual sales.

Remember Features describe; Benefits sell. Most authors forget about benefits and focus primarily on the book's features. No wonder they don't receive the sales they expect. Even your free newsletter or blog subscribe link needs a landing page sharing the benefits of your valuable content. Free reports also need a sales message in the landing page. Offer any of these on your home page with a short sales promo and link to the landing page copy. If you don't know about these web marketing strategies or aren't quite sure how to do them, go to a book professional's site and use it to inspire yourself!. When you post your LinkedIn Profile, be sure to use a shorten format of this book sales letter in you "Summary" sections, the most important one and one that needs to be at the top.

You need a landing page for your "About You."

One that not only touts you and your capabilities on how you can help your audience, but tells your personal story leading to your success.

You need a "Contact" page.

Where you share your email, business address, and even phone number to allow visitors to interact with you. Remember the book coach's motto, "Make it easy for your customer to 'buy'". To get fans who follow you for years you need to implement all of these and more. When I don't find a contact page easily, I suspect the site is a fake. THINK about your book's sales letter. Remember, to have your book be a top success, you need to have a web presence and a website where you can offer your products and services, and encourage discussions in your blog. That's how you create long term fans who will follow you. They will be waiting for each book you write because they liked your first one and like you. It's not luck; it's fortunate because you made it happen.

Published by Judy Cullins


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Three Self-Published Author Mistakes that Hinder Financial Success

While we can learn from our mistakes, we don’t have to. In life, we don't know what we don't know, and most authors do not know the book business in order to make their books attract a strong fan club and sell well. If an author just writes without a strategy, without professional help at the beginning instead of an edit at the very end, she'll miss out on getting fan help and the sales she really expects. It's such a disappointment to go to all that work and then not make more than 150 sales.

Take this Reality Check and Avoid These 3 Mistakes

Mistake 1. You don't know your book's "9 hot selling points."

Before you write your book, your blog, your website, your higher cost home study courses, and your trainings. Pre-marketing strategies (9 Hot-Selling Points) make your book financially successful the minute you publish. This part of your book almost guarantees your book sales. Authors need to know them and write them before they write the book.

They include your...

  • book title
  • book thesis
  • preferred audience
  • testimonials
  • and 5-10 benefits of your book or other products or services
For every book and email promotion to your subscribers and fans, you need to include 5-7 benefit statements. Not just two words, like "save money, ", but start with a command verb such as "discover," "see," or "feel." Engage your readers and give them enough information that they'll want to buy your book. Give them reasons to buy - much more powerful than features such - tips, stories, # of pages, and quotes.

Mistake 2. You don't know your primary audience before your write your book.

Most book coaching clients come with a laundry list of all their interests and projects. My job is to get them to let go on the non money makers and focus on what will bring them the fans and sales they deserve. Even when a client swears he is committed, you'd be surprised at the stories I hear so they won't have to move forward, finish, and make money. With gentle persuasions, they see the "light" and trust that a 25-year book coach knows. What makes a great book and what strategies one needs to market it and create themselves as a leader in their field - even with big competition. One recent client said in meeting one, "But I have a lot of different audiences, not just one!" Yes, and you need to focus on one at a time, the best primary audience, and after you establish sales with this one, you create marketing for the other groups. Most authors don't realize that it's the kiss of death when you write a general book aimed at several audiences. They won't appreciate it because they don't think you really care about them individually. That was tough even with the Chicken Soup series. Their specific titles sold better than the original one over the years. My advice, "Write a Series of Short Books aimed at one audience per book." The short ebook is the answer! You can now write an ebook for each audience and sell a lot more books this way too. Write a series of them and blog about each one - giving useful information in both the book and the blog. The ebook and the blog are a marriage made in heaven. Each markets the other.

Mistake 3. You didn't do a reality check on your book before you wrote it.

You have an idea you love, you start writing what you know, maybe an outline. Yes, have fun writing, yet… Think what do my readers want? Do they have concerns, challenges, or problems about a topic? Yes, like me, you know too much about your topic and your writing shows it. You tell; you lecture; you report. Your audience just wants answers and solutions to their problems! If you don't consider your audience's wants, your chapters will be dull, ordinary, and not engage them. The consequence of this is that they won't finish your chapters. If they don't finish your chapters, they won't become your 24/7 fans and sales team. Remember, you also want strong testimonials and reviews for your book. Word of mouth still accounts for a lot for a book's success.

Sharing is Caring!

What did you learn that was new to you in this blog? Share that here and ask questions to help me help you.

Published by Judy Cullins


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Let’s say you are a life coach who offers to solve your audience’s problems in relationships, Phentermine over the counter, finances, Purchase Phentermine online, attitudes and a wide list of complaints. They want solutions. So how do you stand out from all the other coaches in your area of savvy expertise, Phentermine pictures. One simple answer is to develop a strong brand. Phentermine For Sale, And writing a short book on one of your coaching specialties to that specific audience is step # one. Phentermine recreational, You need to show them what you can do for their problems and concerns. That means you need to get their questions on what they want. That could be, where to buy Phentermine, for example, Order Phentermine from mexican pharmacy, “I have a wonderful business life, so why aren’t I happy?” Or, “I am in a negative relationship with my xxx and can’t seem to leave, Phentermine gel, ointment, cream, pill, spray, continuous-release, extended-release. Can you help me?” Remember, Taking Phentermine, that all content marketing including books is good marketing.

After you write an engaging short print or ebook you need to get much bigger visibility and credibility if you want to get book sales, Phentermine For Sale. That means you need to do some research and even brand coaching to show how you and your books are unique and necessary for your reader. One client, buy generic Phentermine, who wrote a photo book on Cuba, My Phentermine experience, had a problem with focus. Should she focus on her book or her established business as a positivity coach. The solution we came up with was that she should get more active on LinkedIn and answer questions and then mention her book in the groups because she creatively coupled her Cuban trip of striking photos of Cuba with the positivity values she found there in the people, Phentermine overnight. Phentermine For Sale, It's a how to book with gorgeous pictures that convinced me to go to Cuba next year, with or without Castro's blessings. Her motivation centered on her clients using the positivity values. Phentermine australia, uk, us, usa, She also got great testimonials from the influential leaders in her field. What others say about you convinces your audience to pay attention to you.

So, cheap Phentermine no rx, to stand out from the crowd, After Phentermine, get more interactive on the LinkedIn groups to learn from others and show your strengths. And use testimonials on your site, in your blogs and in your LinkedIn profile where you post great recommendations from people who have read your books or experienced your service, Phentermine For Sale. Post them in your tweets and FB business page too.

2, Phentermine coupon. You don’t keep a business blog going.

If you don’t blog, Phentermine duration, and post at least once a week, you will not reach and convert your audience to become your fan, buy your book, Phentermine treatment, or use your services. Phentermine used for, Five years ago, I wrote a blog and didn’t get much response. Phentermine For Sale, I quit. Just three years ago, doses Phentermine work, I put up a WordPress blog and got active in LinkedIn, Where can i order Phentermine without prescription, Facebook and Twitter. I posted my body of work (180) blog posts regularly, and kept adding to that number each week, cheap Phentermine. You may want to replace article marketing with blog marketing. Phentermine without prescription, Remember, Google loves keyword rich titles You want your audience to know the benefits specific to them in your titles and first paragraphs. Results, Phentermine For Sale. They are hooked to keep reading, buy Phentermine from mexico, finish, Buy Phentermine online cod, and subscribe to your blog for automatic emails to them with the latest how to and information you are a leader in. Blog writing and book chapter writing are similar. You may need a little coaching, Phentermine dosage, so your efforts will pay off. Phentermine trusted pharmacy reviews, For more opt-in and sales conversions, you’ll need to create a sales page or video for each thing you want to sell, but that’s another blog, buy Phentermine from canada. Phentermine For Sale, My own blog numbers went from 2500 to over 6000 a month by marketing with blogs and sharing them daily with my favorite Social Media communities. The sales that followed put a smile on my face for sure. Phentermine long term, Building your sales comes from engaging your audience for months and years so you need to develop patience and self acceptance. You'll get there; just be consistent and focus your time on what works.

Does this sound like too much effort, buy cheap Phentermine. Will it take too much time, Phentermine For Sale. Not for me. Order Phentermine from United States pharmacy, Remember, if you don’t set money goals, get a book marketing plan going, online buy Phentermine without a prescription, and get active with your online promotions, Phentermine no prescription, you’ll make those pathetic book sales of only $200.

Make a difference in your audience’s life. Give them ongoing free information that pulls them to buy you or your books, Phentermine from canadian pharmacy. Phentermine For Sale, Give them value in everything you write. Notice over time how your audience engages with you.

Book and Blog Coach Judy Cullins helps you transform your blog into an income stream for life. Author of 14 books for business people and authors includes "LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales," and “Write your eBook or Other Short Book Fast!”

Judy offers free, weekly publications on writing and online marketing

What book marketing mistakes do you know about you could share here. I’d love your input.

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If you don't take these actions consistently each week, Where to buy Valium, your book sales will fall flat. I'm sure you've heard of the book promotion platform that can include blogging, article marketing, Valium used for, LinkedIn marketing, Valium overnight, Facebook fan page promotions, and Twitter tweets. Buy Valium Without Prescription, Aim for your targeted reader. You have one, Valium steet value, don't you. Valium coupon, If not, invest in finding out who they are. Yes, Valium no prescription, your book is on Amazon. Online Valium without a prescription, That's not a big deal if you don't send your audience to buy it there. Put up an author page and remember to add your Amazon book cover and blurb to your LinkedIn profile, Buy Valium Without Prescription. You need to have eyes in the back of your head - Notice opportunities as they come to you in Social Media.

2, buy Valium online cod. You present the wrong message about your book.

Even professionals forget that their audiences need reasons to make that buying decision. Valium price, coupon, After I posted a blog article on the difference between benefits and features to my LinkedIn groups, I got an avalanche of comments such as "I didn't realize that benefits sell; features describe." You need to educate your LinkedIn groups about your book. Buy Valium Without Prescription, Include benefit statements such as "Save book marketing time by focusing on one audience." Later, when this one audience buys, you can expand your messages to other audiences in your blog and your social media discussions.

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3. You are not savvy with SEO strategies.

Think about your book title, Valium for sale. Buy Valium Without Prescription, Does it include the keywords your audience is looking for. After one coaching session, Buy Valium without a prescription, my dentist client discovered that no one was looking for teeth health or prevention, so we made her book solve a problem instead. If you offer solutions to a problem or concern, discount Valium, you must let the world know with the keywords of the problem first. Valium class, This client and I brainstormed until we got to "15 Toothache Solutions." Short and to the point. Aim for top ranking in Google. It takes some time, but you can make it happen with the power of keywords, Buy Valium Without Prescription. In our session, order Valium online c.o.d, this client realized she could get much higher Google ranking when she posted blogs with keyword rich blog titles that solved different problems and reached different audiences with tooth problems. Cheap Valium, Make your blog titles and information stand out from the crowd.

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Why not attract many more potential buyers to you with proven strategies such as using high and low competition key words in every page of your website and in your book's promotions online, Buy Valium Without Prescription. Your audience is looking for a book like yours, so invest some coaching time so you can shorten your learning curve, Valium blogs. I’m ever grateful to my two webmasters who educated me on Search Engine Optimization with keywords. Valium pics,

4. You don't realize the importance of a book website and getting targeted traffic there.

Buy Valium Without Prescription, Conversion rates of opt-ins and book sales are all important, so you must also produce a short sales message for each book, product, or service you want to market. In each piece, buy Valium from mexico, whether a video or print sales letter, be sure to include your top 5 or so benefits, some great testimonials and a 100% guarantee. You need to pay attention to sales conversions and do what it takes to get them. Getting traffic is important, but your traffic has to convert to opt-ins and sales. It won't matter if you don't have a proper sales letter on your site for each product. That too takes some coaching or a big wallet to hire a copywriter, Buy Valium Without Prescription.

People who put their book on a print on demand website should realize it’s a long shot with only a 100-word description among 1000’s of other choices. Visitors at POD websites aren’t really looking for your book; they are looking to see if they should publish here. My advice. Create a business book site. Buy Valium Without Prescription, It can be just one sales letter page plus an order button and delivery system such as PayPal. Don't sell different kinds of books on your site. Create a theme and focus on it.

5. You give up too fast.

Building your sales comes from engaging your audience for years. For example, my book coaching clients get serious to sign up for sessions after enjoying all of my good information over time, often after a year or more, Buy Valium Without Prescription. And, you also need to keep writing valuable content for your blog until you build a following and community who likes you and your information. Think at least six months.

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So, why aren't you selling more books, Nobrium street price. Here's 4 reasons to rethink.

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Just this week, I asked a new client with a lot of professional savvy but low book sales, “What marketing did he do already, online buying Nobrium. And what was his cost. Nobrium cost, And what were his results?" He says he has 2 hours each day to market. And, he did send out online presses release paying $100-$300 for each, after Nobrium. Buy Nobrium Without Prescription, Zero results. He did put his book out on Smashwords and Kindle and Amazon - nothing yet. Nobrium use, Sadly, he wasted a lot of time and money, because he already had a great audience of Hollywood Creatives for his coaching and therapy practice, Nobrium gel, ointment, cream, pill, spray, continuous-release, extended-release.

This book author doesn't have a sales message on his business site for his book. Where can i buy Nobrium online, And he has small numbers of subscribers and doesn't know how to build his opt-in numbers much bigger, so he can have more sales. He's on LinkedIn and Facebook, but doesn't know how to optimize them for his book sales, Buy Nobrium Without Prescription. He has some budget, order Nobrium online overnight delivery no prescription, but has already wasted so much of it on marketing that doesn't work. Nobrium steet value, A bit discouraging, for sure.

My answers are always the same, buy cheap Nobrium no rx. You have to do the consistent right actions. Buy Nobrium Without Prescription, This is where most experts and coaches don't do well. Nobrium from canadian pharmacy, As with my client, you need to nail down specifically which audience to market to first. My client's big mistake was not to focus on one audience at a time, Nobrium natural. He shared that he had a big fantasy, Nobrium class, a dream, that he would be another famous speaker and speak to millions on his topic. This is a common thing with new writers - they don't see the reality of the book business, Nobrium pharmacy.

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To stand out from the crowd in LinkedIn, Nobrium from canada, you can create your own group aimed at your specific audience as I did in ”Book Writing, Herbal Nobrium, Self-Publishing and Marketing for Business People." From two years ago, my member numbers are over 2500 as of September 2011. They all want and need the skills and strategies I teach there with other writers and notable gurus, is Nobrium addictive. You can too, Rx free Nobrium, and be a resource center for your clients and customers.

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Remember, your book sales don't come from your fantasy of being on Oprah or the like (anyway, she's moved on).

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I'm open to your ideas.

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Writing Mistakes to Avoid


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2. Your book title lacks specifics in terms of audience and particular information just for them.

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Both emerging and professional authors make this mistake.

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Building your Author’s platform begins before you write a word - this is, Deltasone brand name, if you want your ebook to succeed financially. Deltasone pics, I call these strategies “The 9 Essential Hot Selling Points” that are in CH2 of “Write your eBook or Other Short Book Fast.”

Emerging authors make many of these mistakes…

1. You don't know your book's purpose.


Answer the question – “why are you writing it?”

  • For fame and fortune?

  • To answer a challenge?

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  • To entertain?

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  • To make a difference in your audience’s lives?


Make sure to include benefits to you too.

Most of us write the book we needed to read, Buy Deltasone Without Prescription.

2, Deltasone results. You don't know what your primary or preferred audience wants.


You have an idea and start writing in a kind of automatic voice. Order Deltasone no prescription, I remember one early book of mine, “Passion at Any Age.” It took me years to find my voice and I lost interest because the book was just too long - 160 pages. That’s when I turned to eBook writing - taking so much less time and energy, real brand Deltasone online, that I could write 5 shorter books, Kjøpe Deltasone på nett, köpa Deltasone online, each with an angle that would sell better than one “all encompassing book. Buy Deltasone Without Prescription, “

Your audiences may want one or two topics, but not all 20 or 30.

Don’t forget to ask yourself, what benefits will your reader get after they read your book, Deltasone natural.

Book coach’s tip - It's always best to write the book your audience wants rather than write a book and hope people will buy. Deltasone class,

3. You write self-help or informational books, but where is your target audience so you can promote to them?


Realize they aren't in bookstores; they are online, Deltasone over the counter.

4, Buy Deltasone Without Prescription. You think you need to write a print book of 200 plus pages and you need an agent and a publisher.


Today, Effects of Deltasone, we and our audiences don’t choose to read many long books. We’d rather have our specific questions answered.

Many people want their answers to be accessible and they need them now, Deltasone australia, uk, us, usa. You can self publish your book and offer it to Amazon and many other online retailers without an agent or publisher. Buy Deltasone Without Prescription, You can self publish an ebook, offer it on the Kindle, the Nook, and even sell if directly in PDF format and earn all the profits. Deltasone canada, mexico, india, Benefit to your audience. Instant download, instant access, buy Deltasone without a prescription, and in a format of their choosing. Order Deltasone from mexican pharmacy,

5. You don't realize you need to write the easiest chapter first, not necessarily in order from 1-8.


If you pick a difficult chapter to write first, Deltasone online cod, you can get stuck fast, Deltasone coupon, and either give up or go on to more research. When you use your book coach's "Fast- Forward-Chapter-Writing Blueprint" you will write natural copy in conversational style, Buy Deltasone Without Prescription.

6. You think you need to do a lot of research.


Really, buy Deltasone online no prescription, if your book is your business, Deltasone alternatives, what you know is already in you about one particular topic.

My 10 years of giving “write your book” seminars was my research for my book, “Write your eBook or Other Short Book - Fast!”

Make a short list of questions your audience wants answered for each chapter of your book, Deltasone dosage. Ask them directly in Facebook, Where to buy Deltasone, Twitter or LinkedIn what concerns they want answers for. Buy Deltasone Without Prescription, Email your mailing list, ask in a survey, or ask for help in LinkedIn from your contacts. Then, answer them, online buy Deltasone without a prescription.

Now you have part of the middle of your chapters.

7. You forget to use a hook at the beginning, in the middle in your headings, and at the end of each chapter.


You launch on telling your reader all kinds of info you think is important rather than listen to what your readers want.

Readers want to be engaged, not told, Buy Deltasone Without Prescription. They love to discover, but not be taught.

You, the author, must motivate your reader to keep reading to finish each chapter. Then, the whole book. Now, you have your strong 24/7 sales team to give good "word-of-mouth." Watch those sales increase.

Buy Deltasone Without Prescription, 8. If you’re a non-fiction author, you forget to put a finish on the end of the chapter.


Maybe you list action steps, but you don’t include a final chapter paragraph that gives the reader a reason to turn to the next chapter. Remember, benefits sell.

Go ahead; Make my day and put a smile on my face. Leave a comment or question below.

Is you writing a bit slippery. Get all of Judy Cullins’ weekly fresh writing tips when you subscribe to her site


Or, ask her a question


About me - My life’s mission and passion is to help unknown authors create the income they deserve, build their confidence, writing skills, and marketing tactics to get their unique, useful story out to their audience who wants an outstanding life and work.

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We didn't know this 10 years ago, and that's why we need to be willing to up level our sites. That's why I just updated my site on January 26 at http://www.bookcoaching.com

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Just open your mind to it. Buy Lexotan Without Prescription, Thirteen years ago your book coach kicked and screamed because she was a newbie and non-techie. But, little by little, she overcame her fears because she connected with techie and business mentors. Once she got the key steps, skills, and strategies, her business took off.

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Do you have a question for me. Do you have some insight to share with the rest of us. Please feel free to post a comment :)
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