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Write Chapters to Win Over Your Audience

Excite Your AudienceWant to write your non-fiction book chapters so clearly that your readers will find you easy to read, finish your ebook and become your 24/7 sales team? Word of mouth is still one of the best ways to get known. Most new authors write what they want their audience to know from their expertise. One attorney wanted to brand himself and sell other products from a free eBook of 10 Best Tips… for his primary audience. Remember, legalese and academia writing is like a lecture. Your busy audience online wants short and easy. They don’t want what you know exactly; they primarily want their specific problems and concerns answered by you.

Here’s Three Writing Tips for Engaging Non-Fiction Chapters

One. Open each (Yes, every one) chapter with a hook.

First. Ask questions your audience has about your topic and what they are experiencing now. Remember, they don’t care about you. They want answers for their problems and challenges. They want what you can do for them around their concerns. For example, in a chapter titled – Why Write a Book? – do you worry about not making enough money on your project? Do you worry that your audience will not like what you write? Second. Write the benefits of every chapter in a sentence or two in a paragraph following the questions. This engages your readers to want to read the whole chapter. If they finish, the will recommend your book. For example, “In this chapter, you will discover, transform, see, feel and increase/decrease and more) what your audience’s goals are.

Two. In the middle part of your chapter, use headings and subheadings to make it easy for your reader to find what he/she wants.

These headings can keep focus on your important information. They motivate the reader to keep going. Questions also make good headings. For example: What’s Frustrating for You in this Topic? Then simply answer it in your own words – friendly, I hope. Get away from stiff – embrace your audience. Another example is to create a story heading followed by the story and in a conversation, use a wonderful fiction technique – dialogue. Use short dialogue to show a character’s views rather than telling. Remember the advice from all your writing teachers? Show, don’t tell? Old, but good advice. Paying attention to this one eliminates dull, boring, stiff copy. Engage your audience in each paragraph.

Three. Make your sentence length shorter than longer.

Aim for easy to read ones under 17 words. Create a variety of sentences. Use fragments for drama – TRUE: for instance. Make your paragraphs short too. Your audience (you included) want information short, sweet and useful. Use only 3-4 sentences in each paragraph. Today’s audience doesn’t want a long tome on your topic. That’s the old method. These tips work for any length book and are especially useful for your short free ebook that markets your other books, courses, and brands you too. If you write a short free ebook, think 3-5 chapters. If you only answer the audiences’ questions you pose (the ones your audience really wants), your pages will be about the same for each chapter. Think 3-4 pages to answer two to three questions.

Sharing is Caring!

What questions do you have to write successful chapters your readers will love? What other tips can you share?

Published by Judy Cullins

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Create Maximum Non-Fiction eBook Sales with Subtitles

Spain?To confess my own inadequacies, I once wrote a short book titled Spain. I’d always wanted to go there, so for my 10th grade English class, I created and illustrated my book, Spain. Not clever, and totally way too general to attract any particular audience. It did have some great pictures though. So many authors (maybe you) think of catchy and clever titles to serve as a teaser and hook your main audience. Yet, to get your book well known and multiply sales way beyond the few hundred sales you make without proactive marketing, you need to add a book subtitle.

First, after the book title and colon or dash, include the promise of your book, (specific benefits to your primary reader).

Remember, benefits sell well; features only describe. Your primary audience does not like generalities; they want specifics on what your book promises and delivers. Examples include: great health, wealth, better relationships, and business savvy.

Second, include your specific audience in your subtitle.

Instead of business people, say solopreneurs, chiropractors, and specific entrepreneurs such as attorneys and other professionals such as consultants, coaches and therapists. They tend to talk academia and legalese, not engage their audience. They tell what they know instead of finding out what their readers want to know. This style can kill sales fast.

Third, make your book findable in the huge book offerings online.

That means you need to include a keyword phrase that your readers may plug into Google and other search engines. Write the book for your audience and what they want, not just a good idea and everyone should want it. Good book ideas need premarketing help that almost no newbies pay attention to.

Which of these subtitle tips helps you with your book title?

Do you know another one to add to this? Leave a comment, so I can help you further.

Published by Judy Cullins

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