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Content Marketing Assures Building Your Niche Authority

Are you unsure of how to make yourself and your service well known, liked and trusted? Have you tried social media conversations without getting a bite or sales yet? If you are perplexed as to why what you’re doing is not working, there's a reason - maybe several reasons. My 13 years online have taught me one thing. That books and blog posts are a marriage made in heaven. They have kept my site name ranked #1 on Google for all that time, and brought me a lovely income doing what I love. It took steadily creating fresh content on writing, self-publishing and marketing books and business. I set up my website so it is a major resource for authors and business people who want their successes "almost" guaranteed. I say "almost" because it's a noisy online world and your success depends on who you trust to get the best information, and taking action on that best advice.

Share Your Niche Savvy Know How and Build Authority These Ways:

1. Be on a mission. What do you want to achieve? And why?

A recent client found her mission during writing her new ebook. We brainstormed and came up with her specialty - assisting mature people to avoid serious falls using Balance, Posture and Exercises. A book is the number one way to define your niche and attract only your targeted audience.

2. Develop your own voice. What’s unique about you?

To me, this was a real challenge because I loved all topics and wrote books on health, personal growth and business marketing. My voice didn't evolve until I came up with my central thesis. "You can write a financially successful book If you make it short, how to, and one that answers your primary audience's concerns." Too many professionals don't realize they are wordy, stuck in academia language, and tell (lecture) rather than show. These styles don't focus on the audience's needs and wants.

3. Produce content regularly.

Write your ebook now. Use it as a basis for your seminar, a longer training, or an ecourse. 'How to' books and blogs still top the list in what your audience or the business public wants. Your one topic can expand your mission and also make you a lifelong stream of income, so you can enjoy your full lifestyle. For myself, my efforts have brought me world travel each year for over 20 years. Learning about other cultures makes me in awe of many other countries than the U.S. Write 2-3 blog posts each week that show others how to do something they want or need to do. Google notices these pages, so be sure to include a few keywords in your titles, first lines and headings. The more useful blog articles posted, the more targeted traffic comes to your site. And that's good, because you want regular visitors to come often. The longer they stay on your site, the more likely they will buy from you. Through your web or newsletter subscription, they will like you, trust you, and eventually buy from you. At the end of your blog post, engage your readers with questions and include a link to your book (not every time) and in your book, include links to your site's blog and (sales pages) where you sell your services or books. This is the marriage I talked about above.

4. Tell a story because stories are memorable.

Include a few of your clients’ stories in each chapter middle. These don't need research, they show your savvy expertise that attracts clients, they entertain, they are easy to read (and easy is so much more compelling) and show instead of tell. Stories help make you well known and bring you financial success, even if you are new to this world. Specific information sells; general does not sell. When you subscribe to, you'll learn how the best bloggers tell stories. Stories will add a lot to your About Page on your website too. This page illustrates your audience's problems, worries or concerns in your niche. It shows you in a friendly light and the benefits you'll bring to your clients. Your About Page is important and clicked on often by your web visitors who want to check you out, so be prepared to edit it until it shines!

5. Stand out from the crowd.

When you focus on helping your audience specifically, your readers will remember you and recommend your wisdom to others. That's how books are sold and how you are recognized above the fray. One other way to stand out is to build your own group on LinkedIn full of your potential clients and other networkers who come for the free help.

6. Be helpful. Be valuable.

Share content that solves your readers' problems. Remember? Give, give, and give more. Like me, Kathleen Gage gives away free eBooks and blog posts, but after these freebies, when people ask specific questions about their book, let them know you charge for that. Mention your books for sale, and your services for sale. You'd be surprised how many questions can come your way and leave you with empty pockets. You deserve to be paid for your services.

7. Interview experts and be interviewed.

This method builds content fast. I have both interviewed and have been interviewed, and appreciate the new audiences that pay attention to my work - all because of easy interviews with 7-10 questions asked and answered. You'll be amazed at the big profits from marketing other people's telesummit seminar series where affiliate products make big sales for all. This is all part of the joint venture method to multiply financial and personal results.

8. Promote testimonials.

Let others build your reputation. Use testimonials in your site's sales letters, your LinkedIn profile, and even posted above your blog posts. Get more leverage from one testimonial.

9. Write and submit guest posts.

It’s the quickest way to build authority with a big audience. First, find the top 10 blogs in your field and start a little conversation with each blogger. Read their posts and write comments regularly. You don't waste your time, because in your comment you thank them, and finally offer a useful tip to stand out as a go to person for your expertise. Tweeting ordinary day stuff does not bring you sales or subscribers, but guest blog comments can.

Think content marketing - a natural way to connect with your audience.

It's still a #1 business trend since the early 2000's. People want a sample of you before they buy.

Sharing is Caring!

What other ways can you use to make people's remember you? Just add your comments here for all to see!

Published by Judy Cullins

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  • Diane Sullivan

    Great advise. I will be searching you out for more “words of Wisdom”.

  • Judy Cullins

    Diane, Glad this info suited your needs.Are you a coach or consultant? Be sure to read my article on “the Platinum Rule” too. And, if you haven’t joined me, check out the “why subscribe” button on the main page. You’ll get a free audio on 5 ebook Strategies too.

  • Deborah

    After selling over 450,000 copies of our book “How To Raise Emotionally Healthy Children” and having 45,000 people download our e-book since December I still am never to old to learn…a statement my 84 year old mother always says. Your information is very valuable and has given me new insights on reaching even more people. Our nonprofit, The Children’s Project has a new campaign, The Million Family Emotional Health Challenge. We are working on getting 1,000,000 books in the hands of people throughout the US. So thank you!!! Found you on Linkedin and happy I did!!

  • http://jdrutledge.come Jeanna

    Great post. Thank you so much for your insight. I am a freelance writer and currently struggle with focusing on one niche. I want to begin writing ebooks to give away, but not having a niche is holding me back. I want to write on so many topics and write so many types of work. How did you get clear about your niche?

  • Judy Cullins

    Deborah, Tahnks for your ccmment and congratulations on your book’s success. Sure hope you’ll subscribe here at for free and get 90 min download on ebook trategies as bonus. So much value here fro you. I love LInkedin, do you?

  • Judy Cullins

    Joanna, I had a similar challenge early on, but when I let go of all that didn’t serve me dnd then used my other skills of marketing, writing and networking, speaking to land on

    Full service book coaching—
    Here, I ooach on bk writing, bk marketing, social media walk about, finding you niche, mkg your business, blog writing and marketing, branding yourself. All these I offer strategy sessions in 1/2 hour for $55 at

    Still in same niche for 13 years online and since 1985 offline. After you do one niche, you can add related ones.

  • Duncan

    I have a self help book called Be Free From fears, phobias and anxiety. I was wondering how to promote my book and was thinking about doing talks and demonstrations. the technique is easy to learn and works in real time so doing talks and demos I feel would be a good thing to get my book out there. But not sure how to go about this, would an agent be a good investment to book talks and the like at this time.

    Thanks for your tips they have helped me a lot

  • Judy Cullins

    Duncan, Your book sounds like a good one-teachng skills. I’m all for it.

    Yet, it’s not the demos of the skill that will market it; it’s the benefits it brings your readers. What are results after someone has read it?

    Book talks are long slow way to market.Have you considered using the internbet to market it?

    You should write a list of 5-10 benefits of your book as part of you futue promotion. You need these to put on a press releaase, an email promotion, or a web sales page.

    Glad you liek my tips. You can also use my bookcoaching half hour book marketing session to get focused on your best path. I’s at

  • Duncan

    Results are no more phobias, greatly reduced problems with anxiety. General fear level at least halved for any other symptom. I also work with the person if they need any help.
    I have been using this technique with my clients since 2008 and I have a very high success rate, so I thought I would make it in to a book format.

    My problem seems to be that there is no word of mouth about my book because having a fear based issue is seen as being weak or just plain silly, there is this stigma to beat so it seems.

    Think I may contact you to book a session, is it done over Skype as I am in the UK

  • Judy Cullins

    Duncan, I just saw this new oomment. You always have to educate your audience to think beyond the fear. Have you written blog articles to help your audience and also sell some books? Do you have a web sales letter? If not, you need to write one and use a short version to email your list.

    Sorry, I don’t do skype anymore. But calls from UK are nto much. Many of my clients are from UK.

    If you don’t coach, be sure to read my 14 books and listen to my audios. Just see the homepage for these links.

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