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Make my face smile. If you want to share your book title on this blog and your target audience, I'd love to help you. For you fiction writers, tune in to another blog just for you.

Want specific answers on your target audience for your book, your social media profiles or your website. Check out my one on one ½ hour coaching session

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http://onemoreserving.com Kathy

Judy,
This is so true. Writing to a specific audience is like direct marketing to those who truly want what you have. If you miss your niche, you miss the opportunity to connect with those who can keep increasing your circles of influence.
Always enjoy your posts.
http://www.goodmanagementisnot.com Joel

Judy,
Once again you are right on target. This is why your RSS Feed is something I review daily.
The tip about taking larger topics and creating smaller, more targeted content hit home.
Thomas Smith

Hi Judy,

As a long time publicist and journalist now working on my first book, I couldn't agree with you more. Music marketing, after all, was originally based upon book marketing. That said, I can't tell you how frustrating it is to ask what someone sees as their target audience and they say, "Everyone." Even if that were so, what is it going to cost in time and marketing dollars to reach "Everyone." Authors are better at considering this point than musicians, but it's still a struggle.

As for knowing who your audience is and what they want, I still find way too many "artistes" who believe if they build it the audience will come. That's not bloody likely. There are so many people thinking that way — write the book, sit on couch waiting for magic to happen — that it only takes one person making even the smallest move towards self-promotion to outclass and outsell everyone else.

The only point I would add to your fine piece here is to research the competition. What does your book offer that others do not? Before beginning "From Off," my husband's memoir about growing up with multiple personalities, we read and continue to read any other account we can find. Like most autobiographies out there, most stories in this genre are of the "I succeeded! Aren't I wonderful?" school of thought. We decided early on to focus, not just on Darrell's life, but on the sociological, psychological, historical and even geographical elements that caused his life to turn out as it has.

Our target audience is college psychology courses because the only other two works widely and readily available to someone interested in the subject are "Sybil," with it's 50-year-old and hence out of date science; and "The United States of Tara," which is, as even the female multiple who served as an adviser to the now-cancelled series points out, shear fantasy that puts its comedy ahead of its responsibility to portray Dissociative Identity Disorder (DID) correctly.

One last vent: Please, folks, have a message or, better yet, a moral to your story. Impart some wisdom or give the reader advice or whatever you feel needs to be in print. So many people write books — including just about all on the New York Times Best Seller list — without having a thing to say. When I was teaching I'd tell my students, "I don't want you to tell me about your life. I want you to tell me about mine." Forget that point and you're wasting everyone's time.
http://HappySexyLife.com/ Merry

Hi Judy,
Thank you for taking the time to provide this valuable information - I’m soaking it up.
I’ve already written my book, “Learn to be a Soulmate Magnet: A Workbook for Attracting Mr. Right.” I did some keyword research and I knew I was writing to single ladies in their 30s and 40s, but I think perhaps I needed to narrow my niche even further. Not only would it have helped with marketing, but I think the book would have been better written if I’d written it as if I was writing to one person, rather than a general group of people who are looking unsuccessfully for love.
Add to that the fact that I don’t have a big social audience or a lot of subscribers and didn’t really promote the book anywhere except to my readers and social audience and I’ve ended up with a bit of a flop.
Reading here today is giving me some ideas on how to re-work it and get it to the audience I intended for. I can’t thank you enough.
Merry
http://www.bookcoaching.com Judy Cullins

Merry, good to see you here again. Now that my blog is fixed and we can ineract, I’m here to support you.

One, I prefer “action guide” to workbook. It’s new and fresh and workbook is old and dead. Just a thought.

I’m full of them-I’ve been coaching for 25 years and it creeps in. Haha.

Did you know that most books are a flop? Authors sell only 150 or so copies? Better to write with purpose-build a business around your book.

On promotion? Write blog posts to each audience in your book too.

One reason is that authors don’t use a smart coach to shorten the learning curve. If you don’t get coaching, I suggest you read ch 2 and 3 of my write your ebook…
at http://bookcoaching.com/tips-writing-a-book2.php

It’s worked for 85 clients who published with me!

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