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How to Write eBook Chapters that Transform Readers into Clients

It’s good to have passion for your eBook’s topic. And, you also need to think about your audience and what they want from your book in any given chapter. And, what kind of time they want to spend on learning from you.

How to Write to Please your Audience

1. Think a short book first.

Write only 3-5 chapters for one book with an angle (sells better). Write other companion books that you can sell as a series or bigger package that makes you still the expert, and makes you more money too.

Yes, college text chapters are 35 pages long and traditional publishers like 10-15 chapters with around 25 pages each.


Remember, you aren’t writing for them; you’re writing for YOU and your mirror audience. They don’t want to read a book of over 200 pages in their already laden daily schedule. Your business audience wants 1, 2, 3 solutions for particular challenges that your eBook chapter titles should reflect.

2. Think an eBook for easy delivery for you, the author.

Your potential clients want to download this format instantly from your Web site at any time of the day or night, and will gladly print the whole eBook out if it’s30-around 100 pages. Or they can just print the chapters they need to. They enjoy this convenience and your online audience will not be going to the local bookstore to find your title. They may go on Amazon, but today, there are so many more opportunities to make money from our eBooks, we should check them out.

3. Give away a short version of your eBook (approximately 15-30 pages) to your potential clients.

Better than a business card, they’ll see your writing ability and love the short how to’s you include for them.

Don’t hold back waiting to write your complete longer book. Give as much as you can in each short eBook. Like me, you can use the free ebook as a giveaway included for your ezine/web subscribers too. It must be really informative or it won’t pull subscribers.

At every free eBook’s final words, include an offer to get your more complete packages, training, or coaching. You’d be surprised how ready your readers are ready to be in the 5% Success Club.

4. Write each non-fiction chapter’s middle first.

First, include questions your potential clients want answered. You already know these from your research and passion for your topic.

5. Write your chapter beginning-introduction starting with a few questions about where your reader is now with this challenge.

This shows compassion for your reader, which goes a long way.

6. Conclude your chapter beginning-introduction with a simple sentence or two about what benefits your chapter offers.

When you do this pre-plan first, you’ll write smooth paragraphs, engaging stories and case studies. Make sure they relate to each chapter title. This is part of a fast-forward chapter writing practice that will not need much editing. So, your eBook practically writes itself.

7. Write your conclusion’s last few sentences as you would a mini sales letter to motivate your readers to the next chapter.

This comes after your summary or “take away thoughts” or “action steps” for the present chapter. The conclusion is different from what you’ve been taught so far. For you last paragraph in about one or two sentences, you give your readers a reason to keep turning the pages to the next chapter. That means naming one or two benefits for the next chapter.

Now you’ve engaged your readers so they will finish your eBook.
It’s not until they finish a book that they will want to spread the good word. Then, they become your 24/7 sales team for word-of-mouth success.

For more help writing and selling your ebook, please check out my free upcoming teleseminar “5 Strategies to Create an eBook That Practically Writes and Sells Itself

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About the Author, Judy Cullins

Book and Blog Coach Judy Cullins helps you gain confidence and transform your ideas into life-long money-making content. Author of 14 books for business people and authors include “Write your eBook or Other Short Book–Fast!”Judy offers free, up-to-the minute weekly publications on book and blog writing and online marketing at

*You are welcome to reprint this article provided the above bio is included.

Published by Judy Cullins

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  • Jennifer

    Judy, What great tips. I will do #7 in future books. I’m doing a video series and I do lead the listener over to the next video. When you give 15 to 30 pages away do you choose from the beginning or middle of the book?

    I’ve printed this out for reference and I’d like to share it on my writing Facebook page that I’m just getting started. Thanks!

  • Rebecca

    Thank you for this post — It helped me decipher how many chapters publishers look for!

    I’ll keep this information in mind when I write other eBooks for myself and clients.

  • judy cullins

    Jennifer, This is aimed at shorter books, not necessarilyt to what traditional publishers want. I teach how to write quality books to help your audience get what they want.

    I sure hope you will subscribe to my site and get this great info by email too.

  • judy cullins

    REbecca, Read the note I wrote above for Jennifer-oops-it’s for you!

  • judy cullins

    Jennifer, If you write non-fiction — only give a little away from each ch’s beginning and a little from the middle. If you give the whole chapter, your audience has no reason tobuy your book.

    Please do share this link at FB with a little "I recommend" testimonial in front of it for your group.


    I recommend Judy Cullins article on writing chapters that bring clients at

  • Jeannette Koczela

    What a great article! You really covered all the bases and inspired me. I’m going to sit down and start writing.

  • judy cullins

    Jeanette, I wonder what your book title is and who will want it? These are just 2 of the 9 "Essential Hot Selling POints" you need to knwo before you write the book-why? you must pre-market inside your book as well as outside like your sites book sales letter.

    To get this info for only $15, see my popular book on this and chapter writing with one edit at



  • judy cullins

    Thanks for all of your comments. It’s a lot of steps to get a book to the finish line, and I’m here to help!


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