Book Writing, Self Publishing, and Marketing Coach

What Mistakes Do you See Authors Making on LinkedIn?

Here are just a few of the problems I see regularly:

  1. They sign up and forget about it!
  2. They don’t update their LI profile enough. Old information looks OLD.
  3. They join the wrong groups – need to focus on target audience.
  4. They use the groups, but don’t interact and make relationships. They blatantly shout “Buy my book!”
  5. They don’t know how to use LinkedIn’s applications such as connecting your blog with LinkedIn or listing your books with direct links.
  6. They don’t know how to prioritize their profile placements. Which is more important – your recommendations or your college?
  7. They don’t have a personalized URL (mine is
  8. They sign up for 40-50 groups and don’t participate much.
  9. They collect numbers. They send invites to anyone! They don’t focus on their best audiences.

Be sure to add what mistakes you know about too!

  • mpsfamily

    Thanks for the great post. I think I have avoided all but one of the mistakes on your list. When I first signed up, they urged you to invite everyone on your e-mail list, which I did. Half the people I wouldn't know if they crawled out of the computer and introduced themselves. I learned my lesson.
    I could probably discover this on my own if I had the time, but how do you get a personalized Linked-In URL? I'll try to figure out the connecting to my blog application on my own. :-)

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