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Why Bother Creating an eBook?

Did you see this eBook news in the media like I did? The new number of eBook sales looks promising for all of us who are in business and need visibility and credibility for that.

In 2008, eBook sales were $150 million. And the forecast for 2010 is $2Billion sales.

Who doesn’t want to create wealth and income with the least amount of effort? Who of you in business doesn’t want to create yourself as a top expert in your field?

As a long time book coach, who has authored over 20 eBooks that bring in regular income each month, and clients who want guidance to bring out their best, the one answer that I’ve known and recommended for over 11 years, is to

Write a Short, Quality eBook

Short means between 20 pages and 110 pages. It’s far easier to create a short book than a long print book that busy professionals don’t have time to read.

Quality means that you don’t just slap notes together; you create real chapters with real benefits to help you readers. Those chapters with branded things such as an engaging chapter title, your own brand of tips you offer, and a consistent format for each chapter. That means a beginning, middle, and end that are always engaging too. (most writers fall down on this one because their ego says their book is fine and just needs a little editing).They don’t realize they lecture on what they know instead of answering questions their readers want answered. Ho hum and with this style, your readers will stop reading and put your book down-the kiss of death to your sales. Another huge mistake is to not write your book for a particular audience. When your know this, your copy will flow easily and you won’t even need notes. Its part of what I teach in chapter writing.

Your busy audience today respects eBooks contrary to traditional publishing myths out there. They want particular information direct, fast, and easy-to-read. And, they can download an eBook instantly which beats driving and mailing hassles for print books. And, they easily can print an eBook out, and are willing to do so. .

Short List of eBook Benefits

1. Use your eBook as part of your promotion platform. This platform information is at my site under “Latest Publications.” This draws your specific audience to you and your book-selling site.

2. Generate substantial (about half or more) ongoing income for yourself or your business with your paid eBook. Like me, you can offer many discounted eBooks in addition to your main book packages.

3. Give your audiences a free eBook when they sign up for your newsletter and show the benefits of your newsletter in the landing page. Without benefits shared, you won’t’ get nearly as many sign ups. People are busy. They want certain information. Make sure you let them know how valuable it is.

4. Build incentive and great ongoing book sales from your growing opt-in list of people who come for your free reports, ezine, blog information and teleseminars. With a large data base email list, you can continue to follow up with your announcements, new tips, and offers via book downloads and your teleseminar MP3 recordings that your specific audience wants.

5. Build visibility and credibility from your eBooks. They are the #1 way to show you as the savvy expert or go to person in your field. You are an expert once you write that quality eBook.

6. Generate leads for higher priced products. If your audience likes your eBook, they may buy a coaching or bigger book package from you.

7. Jump start your business success with a quality eBook that has passed a book coach’s test.

Remember, you will move faster and get to the gold (your book and business goals) when you use an accountability coach, which is just one thing a book coach can do for you.

To get a real solutions for your challenges/ questions and a sample of what Judy Cullins can do for you, see her 1/2 hour breakthrough coaching.

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5 Responses to “Why Bother Creating an eBook?”

Judy,

Thank you for being my writing coach.

I actually have 34 E-book/book's 'under pen'

as it were, but one has, or will soon have,

the 'publicity' to 'sell' it.

'I' put 5 small town cops in prison for conspiracy.

A disabled coma patient with no criminal record.

And it was easy because they were stupid.

Check out some of my writings on writing.com

{My greatest Accordion performance} is a good one.

Thanks again…?

J. Winters von Knife

Jack the Knife…?

Comment by Jack Hamilton on February 10, 2010 at 5:26 pm

Bless You Judy - thanks for sharing - you are always one step ahead and lead by example - the best way. Hugs Ntathu

Comment by ntathu allen on February 22, 2010 at 6:15 am

Hi J. Thanks for commenting. It keeps the blog interesting Think your book premise holds drama and will go well if you promote it well.

BE sure to look under the topics at the left side of my site's home page and read about your book's promotion platform under "Book Marketing."

I will check out writing.com soon!

Judy

Comment by judy cullins on February 23, 2010 at 1:20 am

Ntathu,

Great to see your comment here. How is your new eBook series going? You may want to get my MP3 of my eBook how to's for only $6.95 at http://www.bookcoaching.com/brand-your-business.p…

Comment by judy cullins on February 23, 2010 at 1:53 am

Jack and anyone who visits this post should know that marketing and promoting is what sells any book.

I advise you to focus on your best book first and market that intensely-Do content marketing, educating your audience on what you know-that means doing a blog, joining social media and article marketing plus putting up a selling website. When you put out a lot of books, you thin your results because online, it's best to only market one thing in each email or resource box at the end of your content.

Comment by judy cullins on February 25, 2010 at 1:59 am

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