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Do You Really Want to Write A Book?

What Makes a Book Profitable?

Do you think you have something significant to share with your audience? Is what you have to say something new? Or something that will really make a difference in the world, that your audience is ready for? If you said yes to any of these questions, you have a reason to write a book. And that is the first step toward writing a marketable book.

Do you know specifically what your audiences wants or needs?

Yes, you have good information to share; just don’t tell it in your book or lecture on what you know. You know too much. A bestseller needs to engage, entertain, and educate, but only on what your audience wants to know, not what you know. No, not everyone will want to buy your book. Have you surveyed them with questions aimed at where they are challenged or concerned about now? For instance, in one coaching session with an author of an astrology book, he thought his audiences were people curious about his topic, and other therapists and coaches in the field such as psychics, astrologers, tarot readers, and numerologists. At the end of the social media and web copywriting sessions, he realized he had quite a few audiences to market to. How would he do that? One answer is to write 2 blogs a week, each to a specific audience to build his website visitor numbers and finally sell books to them. If your book is already done and it’s to a general audience, you will have competition with big names and big marketers in your field. Think “Chicken Soup for the Soul” series. The authors/marketers set the bar really high for others. On the other hand, you can preplan and really know your one, primary audience and write just for them. This laser focus helps you write a more engaging book, a shorter book, and one that will really sell well with less and easier marketing. Maybe this is why eBooks have become so saleable! Today’s readers don’t have all the time in the world to read books. They want to cut to the chase and get easy reading how to’s to help them solve their particular problem.

Make Sure your Book is Marketable Before you Finish it

One big problem with emerging non-fiction authors is that they don’t set up ahead of time a plan and actions to make sure their books will serve their audience and become financially successful. Why would any sane person who wants book readers not set it up to succeed?

To Double your Profits Write Down your “Essential Nine Hot-Selling Points” Before you Write your Book

These nine hot-selling points to write include: 1. Your laser focused title. 2. Your book’s 4 color front cover. 3. Chapter thesis or theme if it’s fiction. 4. Know your primary audience. 5. Your book’s sparkling introduction. 6. Your book’s Table of Contents from Chapter Titles to Brand you. 7. Your book’s benefits and features. 8. Your book’s 30-60 second “tell and sell.” 9. Your book’s back cover or web sales letter. Here’s a bonus Hot-Selling Point! 10. Testimonials from your readers and professionals that go on your web sales letter or back of the print book. Knowing these and using them throughout your book will guarantee your chapters will be lively and engaging, your copy will answer your readers’ concerns and challenges, so they will finish and praise your book, and your book will be set up to be the #one way to brand you and your business, a sure way to building wealth and keeping your name in lights.

Make my day and make me smile. Leave me a comment!

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You may ask, "But can Facebook be used to promote my new book or ebook?"

Word of mouth still sells books, Ambien canada, mexico, india. Ambien For Sale, And your Facebook platform allows you to facilitate and encourage discussions around your book's topic. Ambien results, You gather credibility and you get a lot of visibility when your fans share your information with their contacts. Of course, order Ambien online c.o.d, Ambien dosage, you give a lot of value through tips and samples from your work to your fans.

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1. Share 2 tweets a day you submit to HootSuite that automatically go to your Facebook page.

And even your LI page if you want, Ambien For Sale. Include a promotion blurb to a blog URL or program you offer that relates to your book, Ambien overnight. Ambien dangers, For instance, I just shared this tweet in my FB fan page in August, Ambien use, Ambien reviews, 2011:

Want FREE Book writing & mkg how-to’s. See 12 experts http://authorbestseller.com/dap/a/?a=20 #book marketing #bestseller #yourbook PLS RT

2, real brand Ambien online. Herbal Ambien, Give valuable tips freely that come from your non-fiction or how-to book.

Here's one from my LinkedIn Marketing for Authors book:

Tip - Keep your profile fresh and searchable with keywords after your name. For Judy Cullins:
Brand Your Business with a Book | eBook Writing | Self Publishing | Book Marketing | 25 Year Coach @bookcoaching.com Ambien For Sale, These put my page above many other experts. More people will find you on LI doing this, where to buy Ambien. Purchase Ambien online no prescription,

3. Share some scenes and your main character's conflicts in a short blurb with a link to your fiction book.

4, buying Ambien online over the counter. Buy Ambien online no prescription, Engage your FB fans, Twitter followers, is Ambien safe, Discount Ambien, and LinkedIn contacts with the top 2-5 benefits of your book to give them reasons to buy it.

5. Share a short description and link to buy your book in your FB welcome page.

6, Ambien For Sale. Create an active Twitter or LinkedIn campaign to get more of your audience to "like" your page (fan page).

For instance, get Ambien, in one book group I belong to in LinkedIn, Someone started a discussion on "Help Each Other - Let's Exchange our FB fan page links." This can be good if you target who you want to interact with and develop relationships with. And in Facebook, you can also ask the same. We need to build our audience list online and in our website's database.

7. Offer a free ebook or report or video when any of your FB audience opts into a subscription at your website.

Ambien For Sale, The freebie is the ethical bribe you give. Offer this every few weeks or so.

8. Find and join interest groups, expert fan pages and book groups that relate to your writing project.

The more targeted people you attract, the more they may buy your book.

9. Remember, book sales come after the relationships are established.

It takes many steps to sell books, so put your patient hat on for this adventure, Ambien For Sale. Be in it for the long term.

10. Ask for feedback in your groups.

Post short copy to get feedback. And eventually offer a sample chapter or except, even your short table of contents. Ambien For Sale, Learning to communicate, share, participate and work through an online marketing tool like Facebook is here to stay. You may as well dive in and be counted. If you don't dive, invest in a short social media session with a book coaching expert who has traveled this path before you.

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Write and post blog articles to post in LinkedIn discussions, Xanax price, Facebook fan pages, and Twitter that show benefits to your primary audience on why your book is the right choice. After reading your stellar articles, Xanax images, your audience will trust you more and invest time at your site, Buy Xanax from mexico, where you sell your products and services.


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3. Update Your Website, where can i buy cheapest Xanax online, Your LinkedIn Profile, Xanax schedule, and your Facebook Welcome Page.

Your audience judges you on this writing. Does it engage them. Does it include the benefits of you and your books, Xanax For Sale. Did you include your book or businesses branding story, order Xanax online overnight delivery no prescription. Put some real time into these things that showcase you. Xanax from canada, Get feedback from a professional writing or book marketing coach.

When I did this four or five times in 2010-2011, my web traffic jumped from 2000 unique visitors to now over 5000 visitors a month, buy cheap Xanax. Xanax For Sale, These are my target audience. They want what I have to offer. Xanax without a prescription, They like and trust me. This is what most of you want too. At your site, Xanax pharmacy, when your audience opts in to get your email messages, My Xanax experience, you can interact with them more personally, and eventually convince them to invest in YOU, your books or your business, Xanax brand name.

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When you realize you don’t know something that’s creating an obstacle to your writing success, Buy Xanax online cod, go out and learn how to do it. Remember, the obstacles could be YOU and your unwillingness to be persistent whole heartedly in your book's financial success, Xanax forum. I just reread Napoleon Hill's advice for persistence - it hit me as so true. Fast shipping Xanax, My good fortune and yours takes some time, so we need to be patient. Xanax For Sale, AND, know that in order to make sales we need to be seen.

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Go on, Rx free Xanax, add a comment or question on my blog and put a BIG smile on my face.

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Writing Mistakes to Avoid


(know that all writing should market you)

1. Buy Lorazepam without prescription, You do NOT provide enough consistent structure in each chapter.


Your audience wants an easy read, so your formatting and organization must guide your reader to your gems. Remember, what is Lorazepam, your chapters brand you and each one should support your book’s thesis and title.


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2. Your book title lacks specifics in terms of audience and particular information just for them.

Lorazepam For Sale, It isn’t searchable. Buying Lorazepam online over the counter, From one ½ hour session with my recent Dentist client to “Create a Book Title that Sells” she put prevention in her book title. Mistake - prevention doesn’t. Her adult audience with toothaches wouldn’t search for ‘tooth health” or prevention, Lorazepam duration. They would search for “Toothache Solutions.” So, Lorazepam blogs, together we brainstormed to make a best book title - one that her audience will search for.

3, Lorazepam For Sale. You write on and on without giving your reader a break or a reason to read on.


Both emerging and professional authors make this mistake.

This “telling” is not so much fun for the reader, Lorazepam dosage. They want to know you care about them. Lorazepam trusted pharmacy reviews, Make it easy for them to keep reading. Lorazepam For Sale, Count your words in a sentence. Aim for a 15-17 average length for easy reading. Change long unwieldy sentences into 2 more dramatic ones, Lorazepam pictures. Use fragments for emphasis. Purchase Lorazepam online, Make sure each paragraph is short - 2-5 sentences.

When I look at a whole page with no paragraphs, I get turned off and don’t read it, Lorazepam For Sale. I want simple and easy to understand copy and so do you and your audience.

Hook your readers to turn pages and keep turning to finish each chapter, purchase Lorazepam online no prescription. Ask a question or two to engage and include segments about where they are now with this particular challenge. Comprar en línea Lorazepam, comprar Lorazepam baratos, Why. Lorazepam For Sale, So they will gladly recommend your book to many others.

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Pre-Marketing Mistakes to Avoid


Building your Author’s platform begins before you write a word - this is, Lorazepam over the counter, if you want your ebook to succeed financially. Lorazepam dangers, I call these strategies “The 9 Essential Hot Selling Points” that are in CH2 of “Write your eBook or Other Short Book Fast.”

Emerging authors make many of these mistakes…

1. You don't know your book's purpose.


Answer the question – “why are you writing it?”

  • For fame and fortune?

  • To answer a challenge?

  • To brand your business and make money?

  • To entertain?

  • To tell an inspirational story?

  • To make a difference in your audience’s lives?


Make sure to include benefits to you too.

Most of us write the book we needed to read, Lorazepam For Sale.

2, Lorazepam results. You don't know what your primary or preferred audience wants.


You have an idea and start writing in a kind of automatic voice. Online buying Lorazepam, I remember one early book of mine, “Passion at Any Age.” It took me years to find my voice and I lost interest because the book was just too long - 160 pages. That’s when I turned to eBook writing - taking so much less time and energy, Lorazepam for sale, that I could write 5 shorter books, Lorazepam use, each with an angle that would sell better than one “all encompassing book. Lorazepam For Sale, “

Your audiences may want one or two topics, but not all 20 or 30.

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Book coach’s tip - It's always best to write the book your audience wants rather than write a book and hope people will buy. Online buying Lorazepam hcl,

3. You write self-help or informational books, but where is your target audience so you can promote to them?


Realize they aren't in bookstores; they are online, buy cheap Lorazepam.

4, Lorazepam For Sale. You think you need to write a print book of 200 plus pages and you need an agent and a publisher.


Today, Discount Lorazepam, we and our audiences don’t choose to read many long books. We’d rather have our specific questions answered.

Many people want their answers to be accessible and they need them now, Lorazepam dose. You can self publish your book and offer it to Amazon and many other online retailers without an agent or publisher. Lorazepam For Sale, You can self publish an ebook, offer it on the Kindle, the Nook, and even sell if directly in PDF format and earn all the profits. Buy Lorazepam online no prescription, Benefit to your audience. Instant download, instant access, doses Lorazepam work, and in a format of their choosing. Lorazepam description,

5. You don't realize you need to write the easiest chapter first, not necessarily in order from 1-8.


If you pick a difficult chapter to write first, Lorazepam use, you can get stuck fast, Ordering Lorazepam online, and either give up or go on to more research. When you use your book coach's "Fast- Forward-Chapter-Writing Blueprint" you will write natural copy in conversational style, Lorazepam For Sale.

6. You think you need to do a lot of research.


Really, where can i cheapest Lorazepam online, if your book is your business, Rx free Lorazepam, what you know is already in you about one particular topic.

My 10 years of giving “write your book” seminars was my research for my book, “Write your eBook or Other Short Book - Fast!”

Make a short list of questions your audience wants answered for each chapter of your book, Lorazepam price, coupon. Ask them directly in Facebook, Kjøpe Lorazepam på nett, köpa Lorazepam online, Twitter or LinkedIn what concerns they want answers for. Lorazepam For Sale, Email your mailing list, ask in a survey, or ask for help in LinkedIn from your contacts. Then, answer them, Lorazepam samples.

Now you have part of the middle of your chapters.

7. You forget to use a hook at the beginning, in the middle in your headings, and at the end of each chapter.


You launch on telling your reader all kinds of info you think is important rather than listen to what your readers want.

Readers want to be engaged, not told, Lorazepam For Sale. They love to discover, but not be taught.

You, the author, must motivate your reader to keep reading to finish each chapter. Then, the whole book. Now, you have your strong 24/7 sales team to give good "word-of-mouth." Watch those sales increase.

Lorazepam For Sale, 8. If you’re a non-fiction author, you forget to put a finish on the end of the chapter.


Maybe you list action steps, but you don’t include a final chapter paragraph that gives the reader a reason to turn to the next chapter. Remember, benefits sell.

Go ahead; Make my day and put a smile on my face. Leave a comment or question below.

Is you writing a bit slippery. Get all of Judy Cullins’ weekly fresh writing tips when you subscribe to her site


Or, ask her a question


About me - My life’s mission and passion is to help unknown authors create the income they deserve, build their confidence, writing skills, and marketing tactics to get their unique, useful story out to their audience who wants an outstanding life and work.

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Treating our Books as a Business

Librium For Sale, Twenty years ago, I read Dan Poynter, my guide among many other non-fiction writers' guide, to take our books seriously and treat them like a business. Librium dose, He's still my hero.

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How Did My Books and Business Thrive?

1, Librium For Sale. Real brand Librium online, Twelve years ago, I planned and wrote my first website that would sell my books, Librium pharmacy, Order Librium from United States pharmacy, teleseminars, MP3's and my 4 coaching packages before I chose a webmaster.

I wrote sales letters for each product and service, Librium no prescription. My purpose. To educate and then, eventually sell my now 13 marketing books and my coaching services. The books bring me one/third of my web income and the coaching brings the rest. Librium For Sale, I automated the sales process and now use eJunkie as my shopping cart because it's good, but much less money than 1shoppingcart.com.

"Marketing Mindset" means you need to keep making changes that move you and your book forward. You can't stand still and be successful.

2. I stepped out of my comfort zone and learned social media marketing from several great teachers.

Then, set my written plan into action. I knew in my gut that this online marketing would bring my targeted audiences to my site, and would be so much easier and less time consuming than my former traditional marketing, Librium For Sale.

I don't sell on social media. I use it as a springboard to connect and interact with and then attract my audience to my site to subscribe and opt-in to my mailing list - called permission marketing. Visitors come to my blog and business site to get free information. Then, those who want to be in the 5% club will get hands on help with me in my strategy coaching sessions I call "walk abouts."

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I joined LinkedIn groups and formed my own group there, now with 1000+ active members. My Facebook fan pages have about the same number of participants. Even though my blog took 8 months to really kick in with sales results, I did consistent blog writing 2 times a week for book marketing. What else would a business-minded author do.

We would do what it takes to attract the success we want.

4, Librium For Sale. I expanded my reach by teaming up with other online professionals in joint ventures.

Talk about new audiences and a whole new adventure.

Behind my success is my goal setting written plan for 5 years, 1 year, monthly and even daily. This is followed by written promotion actions to take, followed a schedule of sorts that shows increments of success in small steps. It also helps that I love this game and enjoy incorporating it all into my wonderful life. Librium For Sale, What are your book or business goals for 2011. For the 2012. What is your opinion on these ideas. I welcome contrary ones.

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One comment that helped me was to keep the blog entries short and to the point. I'd say from 300-900 words.

Many pros offer short term coaching and consultations.

5. Respond to any comment that is relevant to the blog post.

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Now that you have so many reasons to set up a blog, read up more on how to keep coming up with fresh ideas and topics to write stimulating blog posts to your special audiences, and some do's and don'ts to save you time and money. All in Chapter 5 on Profitable Blogging in my LinkedIn Marketing Book .

If you are interested in a half hour coaching with Judy Cullins to get the specifics on blogging and how to market your site online, check out my social media coaching.

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5. Speakers among you like to sell books at the front or back of the room after educating their audience on why they need their information or how to's. With the proper handouts, you can even sell your eBooks this way. I did at a San Diego coaching group. Priligy Dapoxetine For Sale, Pretty easy.

Speaking applies to giving teleseminars or interviews by video to market your book to your best audiences. And you market these from your email and Web site. This is one of my favorite ways.

I educate on the calls to help my audiences about writing chapters, writing blogs, and Linkedin marketing, so they can make a wise decision to get a little more coaching, so they don't make unnecessary book writing or marketing mistakes that cost them sales.

6, Priligy Dapoxetine For Sale. Other problems with bookstores are...

*Seventy percent of US adults haven't been in a bookstore for the last 10 years with the internet and Google at their finger tips.

*Bookstores will take 90 days, even a year or more to pay you for your total book sales. One local San Diego author had to take her distributor to court after non-payment for 2 years.

*Bookstores only order two or three copies at a time because of limited shelf space. Priligy Dapoxetine For Sale, If you aren't well known, and don't promote a lot, your book will disappear.

*Bookstores buy only from a distributor or wholesaler. They also take from your book profits.

If bookstores only sell 45% of the book sales, where are the rest sold. If a predicted 2 1/2 billion eBooks will sell in 2010, what does that mean. If American book publishers had net sales of $23.9 billion, where are these books being sold if not in book stores, Priligy Dapoxetine For Sale.

One answer is that even grandparents are online. Your book audience is awaiting your book, so be sure to put it in their "hands".

Please give me your opinion. And if you want to find out more about online marketing, subscribe and receive my free eBook.

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Top Seven Things to Think About Before you Go With Print on Demand

1. Notice how many other authors and books are listed on the POD web site.

Like a brick and mortar bookstore, your audience won't go to the Print on Demand site looking for your specific book, Prednisone photos. In fact, the people who go are other authors like you, Prednisone For Sale. They don't want to buy your book, Prednisone canada, mexico, india, they come because they think this is a simple way to be on a website where one can sell books. So who will buy.

2, order Prednisone from United States pharmacy. Notice that when you do get listed you get only a hundred words to describe reasons people should buy your book.

That's not enough to compel your visitor to buy your book. Prednisone For Sale, Without a doubt, the authors that make real money are the ones who put up a book web site. Prednisone alternatives, Talk about simple. You can create a short book sales letter site that when marketed, will bring only prime prospects to it, Prednisone results.

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These companies aren't really publishers just because they take your book and create digital copies for you. They are printers, Prednisone For Sale.

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4. Research the POD company well.

Prednisone For Sale, Does it have a solid track record?  If it goes out of business, your book goes out too. Where can i buy cheapest Prednisone online, The list of Print on Demand sins is long. An example: One popular POD company may be cheap, but you cannot talk to a real person for customer service.  Many companies charge little to publish, canada, mexico, india, but require extra money for editing, Prednisone used for, proofs, art work, and marketing kits, Prednisone cost.

5. Buy no prescription Prednisone online, Check the quality offered by the POD company.

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Prednisone For Sale, 6. Think about editing, Buying Prednisone online over the counter, proofing and what you will get for your money.

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7. Where can i find Prednisone online, Be sure you can sell this book before you spend time and money with Print on Demand.

Hindsight is expensive. Most authors charge into the Light Brigade writing a book they want to write. Prednisone For Sale, Too bad, because they needed to make sure a ready audience needed and wanted the book first. When an author writes a book for a preferred audience, Prednisone dosage, the book will be well organized, Generic Prednisone, engage its readers each paragraph of each chapter, and will be well recommended by their 24/7 sales team--the ones who finish the book and love it.

Before you leap, Prednisone blogs, know that bookstores don't like POD books because they are higher priced than traditionally published, Purchase Prednisone online no prescription, mass-produced books and if they don't sell, can't be returned.

It's natural to fear something you don't know much about, buy Prednisone from mexico. Yet, Doses Prednisone work, the only way to take a so so success to outstanding is to market your book on the web.  Take a teleclass, get a mentor, or hire a book coach, order Prednisone from mexican pharmacy.

Remember, you can be your own publisher with a little coaching help. You don't have to go in unrewarding direction with POD.

After the traditional route not working, and the POD route with too little payoff, like me, you can find a new path that will work for your quality book.

To learn more about self-publishing visit my coaching pages and I'll show you how to do it.

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Whether you have a web site or not, Niravam results, you can write a first class, Canada, mexico, india, must-buy-now sales letter. You don't have to write the long sales letters anymore, because your visitors want short, no prescription Niravam online, easy to read information to not waste their time. Niravam from canada, If you are like me and have a business web site, it is content driven. Why, Niravam pharmacy. Buy Niravam Without Prescription, Because that's why people come to any site—to get free information. Useful information brands you as the expert. Niravam pictures, It gives visitors a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter, order Niravam online c.o.d.

Don't Make my Early Mistakes


My first website had many fine books and kits in personal growth and book writing and marketing. I just listed them, Buy Niravam Without Prescription. Buy Niravam no prescription, Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales letters (without hype) for each teleclass, Niravam gel, ointment, cream, pill, spray, continuous-release, extended-release, eBook, Niravam schedule, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months, Niravam without a prescription, they reached $2265. Discount Niravam, The next year they grew to around $4000 a month. Buy Niravam Without Prescription, The following years more than double that amount. Since 2006, I've updated my site five times, rx free Niravam. Know that you don't need to spend a lot of time on your sales letter--maybe a first draft of 2 hours, Where can i cheapest Niravam online, then after coaching with feedback, one more hour.

Five Tips on What Every Book Sales Letter Needs to Pull Orders and Profits


1, comprar en línea Niravam, comprar Niravam baratos. Include low competition key words at the top of the sales page.


These are for Google and other search engines.

2, Buy Niravam Without Prescription. Niravam from canada, Start the Letter with a Benefit-Driven Headline.


Want to Build your Resiliance so you can Deal Effectively with Change. This is a sample from one client's new book on becoming fearless.

Asking a question may get an answer from your visitor, buy Niravam without a prescription.

If you answered, Buy cheap Niravam no rx, "yes" to yourself, the headline succeeds, because you will keep reading, cheap Niravam. Buy Niravam Without Prescription, If you said "No, I don't believe this," but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your book's benefits and features, Buy generic Niravam, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2, is Niravam addictive. List the Top Five Benefits of your Book in Bullet Form.


To define your top benefits start with a list of challenges your client or customer wants solutions for. Buy Niravam from mexico, Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target, Buy Niravam Without Prescription. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit—usually more money easier, Niravam results, more clients faster, Low dose Niravam, more profits from Web sales, better relationships, and health, Niravam for sale.

If you have more than five benefits collected in a list, Buy Niravam online cod, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, Niravam steet value, help their personal growth, Niravam overnight, provide additional income, entertain or inspire them. Buy Niravam Without Prescription, How will your book make them a better business person, more attractive, feel better, be a more positive communicator, avoid catastrophe, sickness, or surgery.

3, Niravam long term. Address your Potential Buyer's Resistances.


Remember to tell a background story of where they are NOW so they will emotionally connect with your book's solutions. Niravam dose, Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message to make the world a better place, where can i cheapest Niravam online.

To address writers' resistances a sales letter may say, "many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers." One, by one, this sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more salable, while building their profits.

4, Buy Niravam Without Prescription. Sprinkle Testimonials Throughout your Sales Letter.


Potential buyers who visit your site or another one that sells your book are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Buy Niravam Without Prescription, Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time. They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their website or read their ezine, and send them a short helpful how to special report, Buy Niravam Without Prescription.

5. End your Book Sales Letter with your 100% Money-Back Happiness Guarantee.


When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Buy Niravam Without Prescription, Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

Without a sales letter, your potential book buyers will not have a good enough reason to buy.

Judy Cullins offers a full-service bookcoaching and has a special
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Judy Cullins wakes up my web writing. Together we transformed my sleeping words to compellling ones. She knows the book marketing and selling business as she is a 24 year book coach, who has done it all before. She helps pull the benefits from my copy to put in the right place on the web sales letter, because the benefits are what sell. She helps me let go of what is not powerful or engaging because my web audience will turn away after a few minutes without it. In just two sessions, my sales letter is perfected so my audience will be anxious to buy my book.

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