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Online Blog Marketing 6 Action Steps – It’s Published, Now What?

You just wrote an informative and insightful blog post. Now what? It's a shame when not many will see it. To monetize your online blog marketing and make sure large numbers of your audience see it, you'll need to take some further steps. Like promoting a book or a website, your blog needs to be marketed too. That is, if you want to increase eventual business sales. Remember this social media adage by Guy Kawasaki--You have to be seen to sell!

Here's 6 Action Steps to Monetize your Blog

1. Make sure your online audience sees it.

Stop waiting for Godot or Santa Claus. Only you and your team can make this happen. If you don't know what kind of blog post your audience wants, seek out a writing coach who knows blog writing. If you don't have the techie part wired, then seek out a reliable source for that. If you aren't already in Social Media, join Twitter, Facebook and LinkedIn.

2. Leverage your blog posts--Get them noticed.

Remember, you blog is like a website. If you don't market it, not many will see your good news. And, to get those high search engine rankings, you must do several things: One, to include a top keyword phrase in your title and the first few lines. For this blog, I used these keywords, "Online Blog Marketing." I keep a list that I got from Google Adwords.com research of all the blog categories I write about next to my computer. It takes just a minute to choose a good one. Two, you need to share more than a few blogs and their URLs. Don't quit too soon. This takes time to develop. Aim for 50 to get a body of work that makes you credible as the "go to" person in your niche. Build this 50 to 100, then more over time. You can do this by posting 1-2 blog posts each week in Twitter, FB and LinkedIn. This one action can more than double your present web/blog traffic in just a few months. My own went from 2500 to over 5800 in May to August of 2011. The more useful blogs I write, the more Google lists me in the first page, and the more targeted visitors who want what I offer, come to my site and stay. The reason? A lot of smart free content they can use.

3. Post a promotional blurb in front of your blog URL when you Tweet it.

For instance, after I published at my business site a how to blog post on Facebook book marketing, I wrote this 140 character tweet: "Sell more books with FB--See http://bookcoaching.com/wp/10-facebook-marketing-tips-to-sell-your-book/" Since you only have 140 characters, you may need to shorten your blog URL. Use tinyurl.com for this task. It takes just a minute. You type in your blog's long URL and they make it much shorter! So you have room for more copy that sells it.

4. Make your blog's tweet reach even a bigger audience.

If you want even more of your audience to see your blog, add an appropriate hash tag within the 140 character limits. To the above example, I added #bookmarketing. You can place the hash tag anywhere in your tweet. You can add as many appropriate hash tags as you have room for them.

5. Use Hootsuite.com and schedule a whole month's tweets ahead if you like.

HootSuite leverages your blog posts. When you send two tweets a day (60 a month), they end up on your Facebook fan page (business page) and you can set it up to update LinkedIn as well. Two a day is not many, so you audiences will welcome those and maybe comment on them in your Facebook fan page. That's what you want--comments that help you interact with your fans and let them know you care. Intersperse your blog blurb with questions aimed at your audience to get them interacting and involved.

6. Expand your blog presence on LinkedIn several ways.

First, go to your profile and check out the window that is where you and others write in an update. The update can be pictures, a new blog announcement, a video, or a tip for your particular audience. You need to update this window once a day or at least once a week. Second, after you join 5-10 groups that relate to your book or business, go to discussion window of each one. Write the title first (will be the live link to your blog at your site). Then, write a few lines to hook your reader to want to keep reading. They could include a question on where your audience is now (a problem, concern or challenge). They could be a thesis that includes the benefit of reading more of this blog.
Like all marketing, you need to give your blog readers a reason to keep reading, finish, and leave a comment, a question or go to a link you've provided that allows them to take more of you home with them through a newsletter or joining your site for further gems from you either weekly or less often. I recommend weekly--three informational blogs plus one irresistible offer from your books, audios, or videos. That ratio is a good balance of giving and receiving. Warning: Be sure to not be self-promotional in your blogs. Leave that for your short bio and link to something wonderful at your site beneath the post. Include some humor if possible. I started adding, "Make me smile today--leave me a comment or question!" Once you have built up a body of work, you can offer to guest blog after you have established rapport and left some useful comments. One step at a time works well. Finally, remember your blog posts reflect YOU. So make them irresistible, well thought out, and edited. Write to serve your audience, and they will keep reading you and possibly buying from you.

Get more of Judy's “writing to sell” wisdom, join her site and get her free ebook, 20 High Octane Book Writing and Marketing Tips And, if you want to get 3 blog posts under 600 words edited that include a keyword phase for your title, check this page out now


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4. Hire a professional person who is also a writer to give you feedback.


One comment that helped me was to keep the blog entries short and to the point because visitors have a short attention span. Buy Ultram Without Prescription, I wrote a blog article writing on how to write blog post in 500 words. Just make sure you get the opening hook right for your audience.

5. Respond to any comment that is relevant to the blog post.


This will keep your readers coming back so they will subscribe to your site and stay informed on what’s new. It’s best to answer within 24 hours.

6, Buy Ultram Without Prescription. Commit to a particular amount of time to make your blog get more readers.


For me, that's writing blog entries 2-3 days a week for about 2 hours of creation time. I wait a day or two to submit after I get feedback by a professional business writer like myself. To some people, typos make your writing worth a lot less.

7. Comment on a discussion or news article on any LinkedIn group you belong to.

Buy Ultram Without Prescription, Get other comments through an email right to your door and choose to respond to the ones you can add good information to. Then, leave a benefit-driven blurb and link to your blog article when it’s appropriate.

You may be thinking, this is too much work or time. You are mistaken. Think of this as an investment to get a much bigger amount of your particular market to your website where your book offers are. Your sales funnel from free to fee is all important, Buy Ultram Without Prescription.

Think that the whole is always more than the sum of its parts, so as you build each part of your book's promotion platform, results will be so much larger than you thought when all parts are working together. For myself, the minute the blog went up and I marketed it in these ways, my number of target web visitors went up 57% each month, and is still growing according to my Google Analytics numbers and my Alexa.com rankings.

It’s consistency that counts. You are building a body of work that will eventually impress your market. Buy Ultram Without Prescription, Book buyers may not come right away.

To showcase your skills or your fiction drama, don't let your blog die just because not many come or comment right away. Blog numbers often build slowly and naturally, unless your site already ranks high with Google and other search engines.

If you have a question, need advice, or have another great tip to add to this blog, feel free. It stimulates me and others and gets more questions answered.

Bio: Judy Cullins, 25-year book coach and author of 13 books including “LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales” and “Write your eBook Or Other Short Book Fast” offers you a free ebook when you subscribe at her site to receive free weekly writing and blog tips.

Judy also offers an audio of her "Social Media for Terrified Authors” 90-minute how to program.

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  1. Write for Your Targeted Market.

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  3. Write An Outline With Four-Six Sub Points

  4. Write Each Paragraph to Support Your Outline Headings

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5. Write two to three sentences for each paragraph.


Remember, Clobazam alternatives, Clobazam dosage, each sentence must support the thesis or title. Mine is "Blog Marketing--How to Write 500 Word Posts in 7 Steps.”

When I include the number of steps in title, generic Clobazam, Clobazam wiki, my blog posts get opened by many more readers. To thank you for your effort, readers often leave a question or comment on your blog and if they like your style and information, they will subscribe, giving you a chance to stay in touch with them.

Break down each short paragraph into three standard-length or less sentences (15-17 words each), Buy Clobazam Without Prescription. For drama, write one or two shorter sentences. Fragments are OK. One paragraph contains around 100 words. Five paragraphs of five sentences of 20 or less words will equal close to 500 words.

Buy Clobazam Without Prescription, 6. Create three to five paragraphs from your outline.


All sub points must also support the thesis. Write concise, compelling paragraphs that explain and give examples.

If you write over 100 words, tighten your copy. Shorten or leave out stories or analogies. Shorten examples, Buy Clobazam Without Prescription. Cut redundant sentences, phrases, and words. Drop most "is" verb forms and "ands." They slow the copy and the reader down, a cardinal sin in writing. Bored readers will leave. Instead, use vital, action verbs and colorful nouns.

7. Revise and look for ways to tighten your article.



  • Use bullets to clarify and shorten copy.

  • Reduce or eliminate quotes and anecdotes.

  • Replace -ly adverbs and adjectives with picture or feeling power verbs and nouns.

  • Let go of superfluous words like "that."

  • Use one or two-syllable words for easy-to-read, compelling copy.


For your conclusion, write only a sentence or two to either sum up or add a new benefit. Your blog at your business site is a solid way to increase your site's traffic, and from that, many will eventually buy from you.

Click here to discover even more ways to earn money with your writing and speaking skills.

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How are your blog posts working. What questions do you have for me on your blog posts.

Learn how to best use a blog to reach your potential clients with a 30 minute coaching session with Judy

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