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Do You Really Want to Write A Book?

What Makes a Book Profitable?

Do you think you have something significant to share with your audience? Is what you have to say something new? Or something that will really make a difference in the world, that your audience is ready for? If you said yes to any of these questions, you have a reason to write a book. And that is the first step toward writing a marketable book.

Do you know specifically what your audiences wants or needs?

Yes, you have good information to share; just don’t tell it in your book or lecture on what you know. You know too much. A bestseller needs to engage, entertain, and educate, but only on what your audience wants to know, not what you know. No, not everyone will want to buy your book. Have you surveyed them with questions aimed at where they are challenged or concerned about now? For instance, in one coaching session with an author of an astrology book, he thought his audiences were people curious about his topic, and other therapists and coaches in the field such as psychics, astrologers, tarot readers, and numerologists. At the end of the social media and web copywriting sessions, he realized he had quite a few audiences to market to. How would he do that? One answer is to write 2 blogs a week, each to a specific audience to build his website visitor numbers and finally sell books to them. If your book is already done and it’s to a general audience, you will have competition with big names and big marketers in your field. Think “Chicken Soup for the Soul” series. The authors/marketers set the bar really high for others. On the other hand, you can preplan and really know your one, primary audience and write just for them. This laser focus helps you write a more engaging book, a shorter book, and one that will really sell well with less and easier marketing. Maybe this is why eBooks have become so saleable! Today’s readers don’t have all the time in the world to read books. They want to cut to the chase and get easy reading how to’s to help them solve their particular problem.

Make Sure your Book is Marketable Before you Finish it

One big problem with emerging non-fiction authors is that they don’t set up ahead of time a plan and actions to make sure their books will serve their audience and become financially successful. Why would any sane person who wants book readers not set it up to succeed?

To Double your Profits Write Down your “Essential Nine Hot-Selling Points” Before you Write your Book

These nine hot-selling points to write include: 1. Your laser focused title. 2. Your book’s 4 color front cover. 3. Chapter thesis or theme if it’s fiction. 4. Know your primary audience. 5. Your book’s sparkling introduction. 6. Your book’s Table of Contents from Chapter Titles to Brand you. 7. Your book’s benefits and features. 8. Your book’s 30-60 second “tell and sell.” 9. Your book’s back cover or web sales letter. Here’s a bonus Hot-Selling Point! 10. Testimonials from your readers and professionals that go on your web sales letter or back of the print book. Knowing these and using them throughout your book will guarantee your chapters will be lively and engaging, your copy will answer your readers’ concerns and challenges, so they will finish and praise your book, and your book will be set up to be the #one way to brand you and your business, a sure way to building wealth and keeping your name in lights.

Make my day and make me smile. Leave me a comment!

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Emerging authors make many of these mistakes…

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Answer the question – “why are you writing it?”

  • For fame and fortune?

  • To answer a challenge?

  • To brand your business and make money?

  • To entertain?

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  • To make a difference in your audience’s lives?


Make sure to include benefits to you too.

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Your audiences may want one or two topics, but not all 20 or 30.

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6. You think you need to do a lot of research.


Really, where can i cheapest Lorazepam online, if your book is your business, Rx free Lorazepam, what you know is already in you about one particular topic.

My 10 years of giving “write your book” seminars was my research for my book, “Write your eBook or Other Short Book - Fast!”

Make a short list of questions your audience wants answered for each chapter of your book, Lorazepam price, coupon. Ask them directly in Facebook, Kjøpe Lorazepam på nett, köpa Lorazepam online, Twitter or LinkedIn what concerns they want answers for. Lorazepam For Sale, Email your mailing list, ask in a survey, or ask for help in LinkedIn from your contacts. Then, answer them, Lorazepam samples.

Now you have part of the middle of your chapters.

7. You forget to use a hook at the beginning, in the middle in your headings, and at the end of each chapter.


You launch on telling your reader all kinds of info you think is important rather than listen to what your readers want.

Readers want to be engaged, not told, Lorazepam For Sale. They love to discover, but not be taught.

You, the author, must motivate your reader to keep reading to finish each chapter. Then, the whole book. Now, you have your strong 24/7 sales team to give good "word-of-mouth." Watch those sales increase.

Lorazepam For Sale, 8. If you’re a non-fiction author, you forget to put a finish on the end of the chapter.


Maybe you list action steps, but you don’t include a final chapter paragraph that gives the reader a reason to turn to the next chapter. Remember, benefits sell.

Go ahead; Make my day and put a smile on my face. Leave a comment or question below.

Is you writing a bit slippery. Get all of Judy Cullins’ weekly fresh writing tips when you subscribe to her site


Or, ask her a question


About me - My life’s mission and passion is to help unknown authors create the income they deserve, build their confidence, writing skills, and marketing tactics to get their unique, useful story out to their audience who wants an outstanding life and work.

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One comment that helped me was to keep the blog entries short and to the point. I'd say from 300-900 words.

Many pros offer short term coaching and consultations.

5. Respond to any comment that is relevant to the blog post.

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6. Commit to a particular amount of time to make your blog get more readers.


I write blog entries 2-3 days a week for about 2 hours of creation time. I wait a day or two to submit after I get feedback by a professional business writer like myself. To some people, typos make your writing worth a lot less.

7, Buy Diflucan Without Prescription. Comment on a discussion or news article on any LinkedIn group you belong to.


Get other comments through an email right to your door and choose to respond to the ones you can add good information to. Then, leave a benefit-driven blurb and link to your blog article when it's appropriate.

You may be thinking, this is too much work or time. You are mistaken. Buy Diflucan Without Prescription, Think of this as an investment to get a much bigger amount of your particular market to your website where your other offers are. Your sales funnel is all important.

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It's consistency that counts. You are building a body of work that will eventually impress your market, Buy Diflucan Without Prescription. Clients may not come right away. Some take 2 years to get to know you and trust you.

To showcase your skills don't let your blog die--just because not many came come to it. Blog numbers often build slowly and naturally, unless your site already ranks high with Google and other search engines.

If you have a question, need advice, or have another great tip to add to this blog, feel free. It stimulates me and my blog readers to keep this blog book marked as a great resource to business people who write to market themselves and their books.

Do you like your results from blogging. Brag on it right here!


When you want far more visibility for your book, check out Shel Horowitz' and my recorded teleseminar:

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Did this post get you thinking. What audience is best for your book. Leave me a comment and name your new book title and its primary audience. Maybe I can help you on this.

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Now that you have so many reasons to set up a blog, read up more on how to keep coming up with fresh ideas and topics to write stimulating blog posts to your special audiences, and some do's and don'ts to save you time and money. All in Chapter 5 on Profitable Blogging in my LinkedIn Marketing Book .

If you are interested in a half hour coaching with Judy Cullins to get the specifics on blogging and how to market your site online, check out my social media coaching.

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